At a Glance
- Tasks: Lead global brand marketing strategies and campaigns for luxury hotels.
- Company: Join Maybourne, a leader in luxury hospitality with a rich heritage.
- Benefits: Enjoy competitive salary, wellness initiatives, and generous leave policies.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Shape the future of luxury experiences and make a real impact.
- Qualifications: Proven experience in brand marketing and strategic thinking.
The predicted salary is between 80000 - 100000 £ per year.
Maybourne owns and manages Claridge's, The Connaught, The Berkeley, The Maybourne Beverly Hills, The Maybourne Riviera and The Emory – six of the world's most renowned hotels, and Surrenne – wellbeing and longevity Member’s Club. Our hotels have histories that stretch back over a century. And, while each one retains its timeless appeal and individual nature, we are committed to ensuring they are always in tune with the wants and wishes of today’s discerning guests.
At Maybourne it is our purpose to create stories of distinction, and we know that truly memorable experiences are made up of countless small moments. Moments where the extraordinary becomes reality. We are building on the reputation of our heritage properties by pursuing a global vision to lead the future of luxury. This includes curating distinctive and enriching experiences, developing our digital capabilities and superior insights, enhancing our unmatched guest experience, and expanding the number of hotels, spas, and residences around the world.
This strategic, high-impact role ensures that the Maybourne master brand and its sub-brands have clearly defined positioning, target customer profiles, a competitive landscape, messaging strategy, and best-in-class digital content. The Director of Brand Marketing leads the development of global, regional, and property-level marketing campaigns that drive awareness, consideration, and preference among target audiences in both established and emerging markets.
Your responsibilities will include but will not be limited to:
- Acting as the brand guardian, overseeing the brand portfolio strategy and ensuring that the business and key partners are informed.
- Developing global brand marketing strategies to support the brand’s business objectives.
- Developing and managing the global brand marketing platform to deliver these strategies across all target markets, working with the hotel teams to implement global strategies.
- Developing a specific, actionable and measurable annual brand marketing communications plan that feeds into the commercial plans for each hotel.
- Delivering campaigns that maximise frequency and reach to increase brand awareness, preference, and attribute perception.
- Researching and recommending potential partnership and sponsorship opportunities that support the business objectives.
- Working closely with the Marketing team to ensure all messaging and content align with the brand platform.
- Demonstrating a tangible return on investment on all marketing expenditures through pre-agreed KPIs.
- Collaborating with the wider commercial teams to ensure that the brands are optimised in all promotional campaigns.
- Providing marketing support to the estate and key openings as directed.
- Being responsible for the further strategic development of brand assets and brand marketing tools.
- Briefing and directing agencies as appropriate to ensure that any media buy, sponsorship, partnership and creative executions support the brand positioning.
Who thrives here? You are spirited, with an unwavering passion for exceeding expectations at every turn. Warmth and approachability define you, and collaboration is second nature. You possess an ambition that not only drives your personal growth but also elevates the team around you, inspiring excellence daily. Your innate curiosity and keen attention to detail allow you to anticipate needs effortlessly. For you, this is not just a job—it’s the next chapter in an extraordinary career.
At Maybourne, you’ll discover a vibrant, supportive community that celebrates creativity, entrepreneurial spirit, and innovative thinking. Our nurturing environment empowers you to bring your ideas to life and make your mark in every aspect of your role. We are deeply committed to your growth, offering a range of tailored development opportunities across all levels and specialisms. Whether refining your craft or expanding your horizons, we help you shape a career as unique as you are.
Your dedication and hard work deserve to be recognised and celebrated. That’s why we ensure our rewards are as exceptional as the contributions you bring to Maybourne each day.
In return for your hard work and dedication we offer you:
- A Rewarding Career with Maybourne
- A thoughtfully curated selection of benefits designed to support your wellbeing, nurture your development, and celebrate your milestones - both personal and professional.
Health & Wellbeing:
- Complimentary access to our all-day dining staff restaurant, offering nourishing and seasonal dishes.
- Option to purchase up to five additional days of annual leave per year.
- Monthly access to subsidised massage and podiatry treatments.
- A programme of wellbeing initiatives, from mental health support to physical activity.
- 24-hour confidential assistance helpline.
- On- and off-site Occupational Health support.
- Life assurance through our Death in Service scheme.
- Eye care support, including vouchers and contributions towards glasses.
- Flu vaccination vouchers.
- Cycle to Work Scheme.
Recognition & Growth:
- An extra paid day’s leave to celebrate your birthday.
- Instant recognition and award programme, celebrating extraordinary contributions.
- Dedicated in-house training and development to support your personal and professional growth.
- Monthly colleague awards with generous prizes.
- Opportunities for internal progression and cross-property moves.
- ‘Introduce a Star’ referral scheme – with rewards of up to £1,500.
- Long service celebrations to honour your continued dedication.
Financial Care:
- A highly competitive salary package.
- Increased holiday entitlement after 3 and 5 years of service.
- Family-first policies, including enhanced maternity and paternity pay.
- Season ticket travel loans.
- A generous pension scheme.
- Smart Tech Benefit – Opportunity to buy electrical goods with monthly repayments to help you spread out the cost.
Moments to Remember:
- Exceptional colleague rates of £50 per night across Maybourne properties for you and your family.
- A hosted ‘Guest Experience Stay’ — immerse yourself in the full Maybourne experience.
- 50% off food and beverage across our restaurants and bars.
- Invitations to a year-round calendar of cherished colleague events.
- Thoughtful gifts to mark weddings, new arrivals, and retirements.
Selected benefits are subject to terms and conditions.
Director, Brand Marketing in City of Westminster employer: Maybourne
At Maybourne, we pride ourselves on being an exceptional employer, offering a vibrant and supportive work culture that fosters creativity and innovation. Our commitment to employee growth is reflected in our tailored development opportunities and generous benefits, including competitive salaries, additional leave options, and wellness initiatives. Located in some of the world's most renowned hotels, we provide a unique environment where your contributions are celebrated, making every day a chance to create extraordinary experiences for our guests.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Brand Marketing in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their brand values and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine in front of the real interviewers.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way in showing your appreciation and keeping you top of mind. Plus, it’s a great chance to reiterate your enthusiasm for the role.
We think you need these skills to ace Director, Brand Marketing in City of Westminster
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for brand marketing shine through! We want to see how your passion aligns with our mission at Maybourne to create extraordinary experiences.
Tailor Your Application:Make sure to customise your CV and cover letter for the Director, Brand Marketing role. Highlight your relevant experience and skills that match the job description. We love seeing how you can contribute to our vision!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon. We appreciate a well-structured application that makes it easy for us to see your qualifications and fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Maybourne.
How to prepare for a job interview at Maybourne
✨Know Your Brand Inside Out
Before the interview, dive deep into Maybourne's brand values and history. Understand what makes each hotel unique and how they cater to discerning guests. This knowledge will help you articulate how your vision aligns with their mission of creating memorable experiences.
✨Showcase Your Strategic Mindset
Prepare to discuss specific marketing strategies you've implemented in the past. Be ready to share measurable outcomes and how they contributed to brand awareness or customer engagement. This will demonstrate your ability to think strategically and deliver results.
✨Emphasise Collaboration Skills
Since this role involves working closely with various teams, highlight your experience in collaborative projects. Share examples of how you've successfully partnered with others to achieve common goals, showcasing your warmth and approachability.
✨Bring Ideas for Innovation
Think about potential partnership and sponsorship opportunities that could benefit Maybourne. Presenting fresh ideas during your interview will show your initiative and understanding of the luxury market, making you stand out as a candidate who can drive the brand forward.
