At a Glance
- Tasks: Lead the development of commercial strategies and drive revenue growth for key categories.
- Company: Join a dynamic team in a leading FMCG company based in Newcastle upon Tyne.
- Benefits: Enjoy a competitive salary, career development opportunities, and a collaborative work environment.
- Other info: Be part of a vibrant team that values creativity and strategic thinking.
- Why this job: Make a real impact by shaping market strategies and driving innovation in a fast-paced industry.
- Qualifications: Degree in Business or related field with experience in commercial roles and strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
Location: Newcastle upon Tyne
Contract: Permanent
We are on the lookout for a Market Strategy & Planning Manager to join our commercial team! This role would be great for someone coming from a commercial facing role or experience in Business Operations.
You will focus on developing the commercial strategy for the Category & Channel that you will lead across the organization, providing key strategic insights & integrating these within the organization to drive the commercial category & channel strategy. Within this you will lead the associated pricing and promo policies, net revenue management & regional EPD requirements for your category & channel with the Global team, driving for improved revenue growth and profitability.
What will you be doing:
- Identify the key category insights for Fuel: utilise relevant market, consumer, and performance insights to define the regional category strategy.
- Create the Regional Category growth Strategy for your category & ladder to the UK growth strategy & lead the sell in/presentation to your customer/channel: Work with the regional Category Manager to develop compelling stories for our product & category plans.
- Define the annual 5P’s plan by Category & for your Channel: Working with the Global Category teams share regional insights to define regional category strategies on product, price, promotion, place, presentation; provide a clear plan by channel and lead the regional teams (Regional Marketing, Retailer Category Manager and sales teams) on implementation through monthly meeting reviews (DBTs).
- Review regional category & channel P&L: Performance should be tracked monthly using market data, sell out data, and sell in data, P&L review.
- Promotions: Recommend the regional Promotional plan by category by channel/customer to the sales team, managing varying Retailer Promotional strategies & track YOY performance of promotions.
- Pricing: Own the Regional pricing recommendations & net net price recommendations including any CPI recommendations, analysis & tracking of impact of CPI and ASP changes in the marketplace.
- Manage the regional product portfolio: create and manage the regional assortment plan by channel (ensuring clear channel segmentation & differentiation to drive growth) whilst achieving given commercial and supply chain KPI’s.
- Input insight to the regional NPD plans: Identify Innovation / product gaps in market using data and drive NPD initiatives through the global Category teams for the regional channel requirements & share insight through FUEL process. Ensure Channel differentiation for NPD. Input commercials into NPD business cases where required.
- Competitor Insights: Stay ahead of competition in the market, identifying threats and Must Win Battles, leading war game workshops when necessary, bringing competitor insights to the relevant forums for decision making/information/ABP.
What skills and experiences you’ll need to ace this job:
- Education: Degree in Business, Marketing, Finance, Accounting.
- Experience: Proven experience in commercial, business operations roles and from an FMCG background.
- Strong analytical and commercial acumen with experience in marketing finance and trade spend management.
- Excellent communication and stakeholder management / collaboration skills.
- Knowledge of the market and consumer goods industry.
- Demonstrated knowledge of the brands, products and customers.
- Strong influencing skills for both peers and stakeholders to represent CD needs.
- Proven accountability and able to focus and drive critical topics and empower others.
Market Strategy & Planning Manager in Newcastle upon Tyne employer: Mayborn
Join our dynamic team in Newcastle upon Tyne as a Market Strategy & Planning Manager, where you will play a pivotal role in shaping our commercial strategy and driving growth. We pride ourselves on fostering a collaborative work culture that values innovation and professional development, offering employees ample opportunities for growth and advancement within the organisation. With competitive benefits and a focus on employee well-being, we are committed to creating a rewarding environment for those seeking meaningful careers in the FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Market Strategy & Planning Manager in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Market Strategy & Planning Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want you to be able to discuss how your insights can drive their commercial strategy. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice your pitch! You’ll need to present compelling stories about your past experiences and how they relate to the role. We suggest rehearsing with friends or in front of a mirror until you feel confident and ready to impress.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that interview!
We think you need these skills to ace Market Strategy & Planning Manager in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Market Strategy & Planning Manager role. Highlight your experience in commercial roles and any relevant skills that match the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your achievements in business operations and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills:Since this role requires strong analytical acumen, make sure to highlight any relevant experience with data analysis or market insights. We love seeing how you've used data to drive decisions and improve performance in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Mayborn
✨Know Your Market Inside Out
Before the interview, dive deep into the market trends and consumer insights relevant to the role. Familiarise yourself with the latest developments in the FMCG sector, especially those related to fuel categories. This will not only show your passion but also help you articulate how you can contribute to the company's commercial strategy.
✨Prepare Your Success Stories
Think of specific examples from your past roles that demonstrate your analytical skills and commercial acumen. Be ready to discuss how you've successfully managed pricing strategies or driven revenue growth in previous positions. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.
✨Showcase Your Collaboration Skills
This role requires excellent stakeholder management, so be prepared to discuss how you've worked with cross-functional teams in the past. Highlight instances where your collaboration led to successful outcomes, particularly in developing category strategies or managing promotional plans.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the company's current challenges in the market or how they measure success for the Market Strategy & Planning Manager role. This shows your genuine interest and helps you gauge if the company is the right fit for you.
