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- Tasks: Lead sales strategy and manage key retail partnerships for top baby brands.
- Company: Join Mayborn, the home of Tommee Tippee, a leading baby brand in the UK.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Why this job: Make a real impact in the baby products market while leading a passionate team.
- Qualifications: Proven experience in FMCG sales and strong leadership skills required.
- Other info: Opportunity to thrive in a fast-paced, entrepreneurial culture.
The predicted salary is between 43200 - 72000 £ per year.
Location: Newcastle upon Tyne
Salary: Competitive
Contract: Permanent
We are looking for two Head of Sales to join our UK commercial team, one will be focused on our Baby Speciality channels and the other will focus on Grocery. The Head of Sales will lead the end to end P&L, strategic and commercial agenda for the Baby Specialty or Grocery Channels in the UK, owning strategic relationships with major retail partners. You will be accountable for delivering revenue, profit (EBITDA), distribution growth & other brand-building objectives for Tommee Tippee, No1 Baby Brand in the UK across this channel.
These roles combine strong customer relationship development & management, strategic channel leadership, category value growth, category management expertise, trade & performance marketing expertise online and offline, influencing cross-functionally internally and externally to create and drive long term profitable growth for your channel, whilst ensuring the brand continues to lead the market across the UK’s most trusted retailers. Finally, as Mayborn becomes a digital first brand, experience of managing Omni plans and dot.com channels, activating brands digitally in the retail space is also required.
What you will be doing:
- Channel Strategy Leadership
- Develop and own the long-term commercial strategy for the channel, ensuring alignment to overall business goals and brand positioning.
- Identify growth drivers, category trends, shopper insights and competitive dynamics to inform channel & individual customer plans.
- Build annual channel plans, including distribution targets, shopper activation calendars, pricing strategies and work with category to build optimized promotional frameworks.
- Customer & Account Management
- Lead for & support the team to build and maintain strategic relationships across a cross functional contact strategy. Leading the high level customer relationships.
- Oversee negotiation of annual joint business plans (JBPs), commercial terms, media partnerships and promotional programmes.
- Ensure excellence in forecasting, demand planning, and supply chain collaboration to deliver best-in-class availability and on-shelf execution.
- Support National Account Managers with strategic guidance, coaching, escalation, and development to gain the most growth from these accounts for the brand.
- Commercial Performance
- Own P&L performance for the channel, including revenue, margin, trade investment and ROI.
- Report weekly to the Regional MD performance for your channel creating monthly updates for the Monthly Business Unit Meetings.
- Experience of Revenue Growth management in order to optimise channel pricing, category mix, promotional mechanics and investment strategy to maximise long term profitable growth.
- Lead through the team CPI negotiations & investment discussions to improve brand profitability in each retailer and across the channel as a whole.
- Lead the team to proactively manage their forecast to drive forecast accuracy & improve forecasting bias working to optimize the process with demand planning.
- Drive performance management through weekly business reviews and Monthly x functional performance meetings using Insights & KPI dashboards to inform and drive agile decision making.
- Brand & Category Expansion
- Lead Category Management & Champion category leadership with key retailers, leveraging data and insights to grow category value and strengthen brand authority.
- Partner with Marketing, Category & Innovation to shape NPD launch plans, in-store activation, online content and retail theatre.
- Work with Channel Shopper Marketing Manager to execute shopper budget across retailers to maximise ROI & ensure consistency of brand execution across every customer touchpoint, both in-store and online.
- Cross-Functional Collaboration
- Work closely with Marketing (Global & Local), Customer Services, Demand Planning, Finance and Digital teams to deliver integrated commercial plans.
- Provide retailer and channel insight into FUEL process via Category Channel leads to cross-functional teams to shape long-term brand strategy.
- Lead cross-functional readiness for key brand moments (NPD, seasonal peaks, campaigns).
- Leadership & Team Development
- Lead, mentor and develop a high-performing commercial team, building capability in account management, financial acumen, brand building and channel strategy.
- Foster a collaborative, customer & consumer centric obsession, results orientated culture that values ownership, accountability and operational excellence.
- Set clear annual & quarterly performance objectives and provide continuous feedback, support, and development opportunities.
- Build & develop Team development plans & commercial capability across the entire team ensuring all individuals have Individual Development plans and High Potential talent have clear succession plans.
- Lead the team through the change management and organisational transformation journey, supporting developing commercial capabilities and processes to be best in class.
What skills and experiences you’ll need to ace this job:
- Proven senior commercial leadership experience within branded FMCG or consumer goods, ideally in baby, beauty, health, or premium speciality categories.
- Commercial Acumen: Strong understanding of FMCG sales dynamics, retailer needs, and category management principles as well as strong analytical, negotiation & financial acumen (P&L ownership essential) as well as RGM experience or long-term revenue strategy planning / long term vision.
- Customer Leadership: Proven ability to manage senior retail customer relationships and negotiate high-value deals in premium retail environments & brand building in high trust categories from Category Director to Senior buying team and across into supply chain and marketing.
- Grocery – particularly Tesco.
- Baby Speciality – Particularly Boots & John Lewis.
- Team Leadership: Track record of leading, motivating, and developing account management teams /people.
- Results Orientated: Driven and ambitious, with a bias for action, you will have a proven track record in delivering results.
- Strategic Thinking: Ability to translate strategy into action and drive execution with precision.
- Digital Expertise: Experience leading online sales & marketing plans / digital marketing or performance marketing through retailers dotcom sites & e comm accounts is useful.
- Analytical & Data-Led: Skilled in performance analytics, forecasting, and using data to influence decisions.
- Collaborative Mindset: Comfortable working cross-functionally in fast-paced, matrixed organizations.
- Communication: Excellent written and oral communication as well as influencing & stakeholder management.
- Resilient & Entrepreneurial: Can-do attitude with the ability to thrive in dynamic and evolving environments.
- Consumer Obsession: Passion for parent-centric categories and premium consumer experience.
- Culture: Experience working in a change management environment, fast paced, entrepreneurial environment would be ideal.
If this sounds like an exciting opportunity for you, please apply online. Any queries can be directed to Luke at largent@mayborngroup.com or James Davison at jdavison@mayborngroup.com.
Head of Sales - UK Commercial - UK & Europe · Mayborn HQ · in Newcastle upon Tyne employer: Mayborn
Contact Detail:
Mayborn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales - UK Commercial - UK & Europe · Mayborn HQ · in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you can help them achieve their goals, especially in sales and customer relationships.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Head of Sales. Highlight your achievements in driving revenue and managing key accounts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Sales - UK Commercial - UK & Europe · Mayborn HQ · in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Sales role. Highlight your experience in FMCG, especially in baby or grocery sectors, and showcase your P&L management skills. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can drive growth for our brand. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Digital Savvy: Since we're becoming a digital-first brand, make sure to highlight any experience you have with online sales and marketing. Share examples of how you've successfully activated brands digitally in retail spaces – we love seeing that kind of initiative!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at Mayborn
✨Know Your Numbers
As a Head of Sales, you'll need to demonstrate your understanding of P&L and revenue growth management. Brush up on your financial acumen and be ready to discuss how you've driven profitability in previous roles. Prepare specific examples that showcase your ability to manage budgets and deliver results.
✨Master the Art of Negotiation
Negotiating high-value deals is key in this role. Think about your past experiences where you successfully negotiated contracts or partnerships. Be prepared to share your strategies and outcomes, as well as how you built relationships with senior retail customers.
✨Showcase Your Strategic Thinking
This position requires strong strategic channel leadership. Come equipped with insights on market trends and shopper behaviour relevant to the baby specialty or grocery channels. Discuss how you've developed and executed successful channel strategies in the past.
✨Emphasise Cross-Functional Collaboration
You'll be working closely with various teams, so highlight your experience in cross-functional collaboration. Share examples of how you've partnered with marketing, finance, and other departments to achieve common goals, especially in fast-paced environments.