At a Glance
- Tasks: Lead category management for top retailers in the Baby and Pharmacy sectors.
- Company: Join Mayborn HQ, a dynamic company focused on innovative baby products.
- Benefits: Permanent position with opportunities for growth and development.
- Other info: Collaborative environment with a focus on innovation and success.
- Why this job: Make a real impact by shaping retail strategies and driving growth.
- Qualifications: Experience in category management and strong analytical skills required.
The predicted salary is between 45000 - 55000 € per year.
We’re looking for a Category Manager – Retail to support our businesses in the UK and Ireland. The Category Manager will be the lead on our retailer category management relationships within the Baby Specialist and Pharmacy Channels, including Boots, John Lewis and Mamas and Papas. They will be responsible for the execution of our Category plans as set by the Senior Category Management & Insights Manager, to whom this role reports.
The role will analyse & lead the shopper insights for the sales, marketing & category teams to use for decision making purposes, lead ranging and distribution conversations with selected retailers, support the business through the production of retailer planograms and support the annual sell in decks for innovation to retailers. This role requires the ability to demonstrate and bring strong category thought leadership to our retailers, ensuring our category strategy is implemented and working across teams internally and externally to influence decision making.
What you will be doing:
- Identify the key retailer & shopper insights: Provide relevant market, shopper, and performance insights to define the retailer growth strategy and enhance business understanding and deliver quantifiable benefits to both our brand and channel strategies.
- Execute the key accounts growth strategy: Working with the sales & regional category team, to implement and execute the key growth drivers to achieve the Annual Business Plan.
- Develop External Category Strategy: Develop an external Baby Category Growth strategy for retailers, using the culmination of the internal sub category strategies (Bottles, Soothers, Electricals etc) to support the sales team to land their customer & channel plans.
- Category Captaincy: Bring category thought leadership to our chosen retail partners with compelling category management programmes to deliver growth in our core categories and support the team to win incremental distribution across our strategic customers.
- Review Retailer Performance: Monthly review and reporting of retailer performance and sharing of best practice.
- Drive best in class category fundamentals with the retailer for assortment and shelving: Using a full suite of capabilities like point of sale data, shopper data, panel data, and planogram software. Determine the opportunities for growth in regards assortment (via under trade analysis) developing a targeted distribution plan by retailer.
- Create the NPD sell in story: Support marketing & category team to create retailer specific sell in presentations to support listings/launch of NPD.
- Support trade activation plans: Align with the retailer marketing team to ensure trade activation support the channel growth plan.
- Work as part of the broader multi-functional Category & Marketing team to ensure development, delivery and exceptional commercial success for Mayborn.
What skills and experiences you’ll need to ace this job:
- Experience: experience in a category management or category executive role, ideally from a branded background. Proven experience developing retailer growth strategies and retailer-facing sell-ins.
- Category management: Experience with key strategic retailers’ merchandising centres & their category management process. Experience & success with influencing retailers.
Category Manager - Retail Commercial - UK & Europe · Mayborn HQ employer: Mayborn
Mayborn HQ is an exceptional employer located in Newcastle upon Tyne, offering a dynamic work culture that fosters collaboration and innovation. As a Category Manager, you will benefit from comprehensive professional development opportunities, a supportive team environment, and the chance to lead impactful category strategies with renowned retailers like Boots and John Lewis. Join us to make a meaningful contribution in the baby products sector while enjoying a rewarding career path in a vibrant city.
StudySmarter Expert Advice🤫
We think this is how you could land Category Manager - Retail Commercial - UK & Europe · Mayborn HQ
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to retailers like Boots or John Lewis. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your insights! When you get an interview, be ready to discuss market trends and shopper behaviours. Bring examples of how you've used data to drive growth in previous roles.
✨Tip Number 3
Tailor your pitch! Make sure you highlight your experience with category management and how it aligns with the role at Mayborn. Show them you understand their needs and can deliver results.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Category Manager - Retail Commercial - UK & Europe · Mayborn HQ
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Category Manager. Highlight your experience in category management and any specific achievements with retailers like Boots or John Lewis. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about category management and how your insights can drive growth for Mayborn. Let us know what excites you about working with our retail partners.
Showcase Your Analytical Skills:Since this role involves analysing shopper insights, make sure to mention any relevant tools or methodologies you've used in the past. We love candidates who can demonstrate their ability to turn data into actionable strategies!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Mayborn
✨Know Your Retail Landscape
Before the interview, dive deep into the retail landscape, especially focusing on Baby Specialist and Pharmacy Channels. Familiarise yourself with key players like Boots, John Lewis, and Mamas and Papas. Understanding their category management processes will help you speak confidently about how you can contribute to their growth strategies.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used shopper insights and performance data in your previous roles. Bring examples of how your analysis led to successful category strategies or improved retailer relationships. This will demonstrate your ability to drive quantifiable benefits for both the brand and channel strategies.
✨Prepare for Category Captaincy Discussions
Think about how you can bring thought leadership to the table. Prepare to discuss compelling category management programmes you've developed or contributed to in the past. Highlight your experience in leading discussions with retailers and how you’ve influenced decision-making processes.
✨Align with Their Vision
Research Mayborn's current category strategies and be ready to discuss how your experience aligns with their goals. Show enthusiasm for their mission and be prepared to suggest innovative ideas for category growth that could resonate with their existing plans. This will show that you're not just a fit for the role, but also genuinely interested in their success.
