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For Companies At a Glance
- Tasks: Lead the development of baby category growth strategies and analyse shopper insights.
- Company: Join Mayborn Group, a leader in baby products, focused on innovation and market growth.
- Benefits: Enjoy competitive salary, full-time contract, and opportunities for professional development.
- Why this job: Be part of a dynamic team driving impactful strategies in the retail sector.
- Qualifications: Proven experience in category management and strong analytical skills required.
- Other info: This role is based in Newcastle Upon Tyne, offering a chance to influence major retailers.
The predicted salary is between 36000 - 60000 £ per year.
Here at Mayborn Group we’re looking for a Senior Retail Category Manager to develop our businesses in UK and Ireland and build expertise in the Europe team. You will be an expert advisor to the retail trade on the Baby Category & shopper behaviour within our markets. Responsible for leading the development of an external baby Category Growth Strategy that supports Mayborn to win in retail at the fixture. The role will analyse & lead the shopper insights for the sales, marketing & category teams to use for decision making purposes, lead ranging and distribution conversations with the retailers in their merchandising centres and support development of strong Category Trade sell in decks for Innovation to retailers. This role requires the ability to demonstrate and bring strong category thought leadership to our retailers, ensuring our category strategy is implemented and working across teams internally and externally to influence decision making.
What you will be doing:
- Identify the key retailer & shopper insights: Provide relevant market, shopper, and performance insights to define the retailer growth strategy and enhance business understanding and deliver quantifiable benefits to both our brand and channel strategies.
- Retailer Data: Manage the relationships with the retailer data providers including any annual negotiations for new contracts for market, sell out and shopper data (e.g. Circana, EPOS…). Be part of the team conducting competitor and retailer analysis to continually improve performance.
- Define the key accounts growth strategy: Working with the sales & regional category team to develop & define the key growth drivers by channel/customer utilising the regional 5P plans category strategy through the Annual Business Planning Process.
- Develop External Category Strategy: Develop an external Baby Category Growth strategy for retailers, using the culmination of the internal sub category strategies (Bottles, Soothers, Sleep etc) to support the sales team to land their customer & channel plans.
- Category Captaincy: Bring category thought leadership to our chosen retail partners with compelling category management programmes to deliver growth in our core categories and support the team to win incremental distribution across our strategic customers. Present these at Annual Brand cascades and relevant Top to Top meetings.
- Review Retailer Performance: Monthly review and reporting of retailer performance and sharing of best practice. Drive best in class category fundamentals with the retailer for assortment and shelving using a full suite of capabilities like point of sale data, shopper data, panel data, and planogram software. Determine the opportunities for growth in regards assortment (via under trade analysis) developing a targeted distribution plan by retailer.
- Create the NPD sell in story: Support marketing & category team to create retailer specific sell in presentations to support listings/launch of NPD.
- Support trade activation plans: Align with the retailer marketing team to ensure trade activation support the channel growth plan.
- Work as part of the broader multi-functional Category & Marketing team to ensure development, delivery and exceptional commercial success for Mayborn.
What skills and experiences you’ll need to ace this job:
- Experience: Proven experience in a category management role, proven experience in developing retailer growth strategies and retailer facing sell ins.
- Category management: Experience with key strategic retailers merchandising centres & their category management process. Experience & success with influencing retailers.
- Communication & presentation skills: Ability to create a compelling story to the trade and strong presentation skills to sell it in.
- Analysis: Proficient data analysis and excel skills.
- Team player: Build relationships and work effectively with colleagues to build and implement our plans.
- Self starter: Use of initiative & curiosity to identify, analyse and solve problems with retailer’s categories.
- Passion and energy: Gain the engagement and excitement behind our plans by sharing the vision.
- Drive and determination: Strong Bias for Action & self drive to identify and solve challenges efficiently.
If this sounds like an exciting opportunity for you, please apply online. Any queries can be directed to Luke.
Senior Retail Category Manager employer: Mayborn Group Limited
Contact Detail:
Mayborn Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Retail Category Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the baby category and shopper behaviour. This knowledge will not only help you during interviews but also demonstrate your passion and expertise in the field.
✨Tip Number 2
Network with professionals in the retail and category management sectors. Attend industry events or join relevant online forums to connect with others who can provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully influenced retailers in the past. Highlight your ability to create compelling presentations and strategies that have led to measurable growth.
✨Tip Number 4
Research Mayborn Group thoroughly, including their current market position and competitors. Understanding their business model and challenges will allow you to tailor your discussions and show how you can add value.
We think you need these skills to ace Senior Retail Category Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in category management and retail strategy. Use specific examples that demonstrate your ability to develop retailer growth strategies and your success in influencing retailers.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the baby category and your understanding of shopper behaviour. Clearly outline how your skills align with the responsibilities of the Senior Retail Category Manager role at Mayborn Group.
Showcase Analytical Skills: Emphasise your proficiency in data analysis and Excel skills. Provide examples of how you've used data to drive decisions and improve performance in previous roles, particularly in relation to category management.
Prepare for Interviews: If you get called for an interview, be ready to discuss your approach to developing category strategies and your experience with key strategic retailers. Prepare to present a compelling story about your past successes and how they relate to the role.
How to prepare for a job interview at Mayborn Group Limited
✨Showcase Your Category Management Expertise
Be prepared to discuss your previous experience in category management, particularly how you've developed retailer growth strategies. Highlight specific examples where your insights led to measurable improvements in sales or market share.
✨Demonstrate Strong Analytical Skills
Since the role requires proficient data analysis, come equipped with examples of how you've used data to drive decisions. Be ready to explain your approach to analysing shopper behaviour and how it influenced your strategies.
✨Prepare Compelling Presentations
As communication is key, practice presenting your ideas clearly and persuasively. Consider creating a mock presentation that showcases your ability to tell a compelling story about a category strategy you’ve implemented successfully.
✨Exhibit Passion and Energy
Show your enthusiasm for the baby category and the retail environment. Share your vision for how you can contribute to Mayborn Group's success and engage the interviewers with your passion for the role.
