At a Glance
- Tasks: Lead market strategy and planning for a dynamic commercial team.
- Company: Join a leading FMCG company with a focus on innovation.
- Benefits: Competitive salary, career growth, and collaborative work environment.
- Other info: Exciting opportunity to work with global teams and develop key insights.
- Why this job: Make a real impact on commercial strategies and drive revenue growth.
- Qualifications: Degree in Business or related field; experience in commercial roles required.
The predicted salary is between 55000 - 65000 £ per year.
We are on the lookout for a Market Strategy & Planning Manager to join our commercial team! This role would be great for someone coming from a commercial facing role or experience in Business Operations. You will focus on developing the commercial strategy for the Category & Channel that you will lead across the organization, providing key strategic insights & integrating these within the organization to drive the commercial category & channel strategy.
Within this you will lead the associated pricing and promo policies, net revenue management & regional EPD requirements for your category & channel with the Global team, driving for improved revenue growth and profitability.
What will you be doing:
- Identify the key category insights for Fuel: utilise relevant market, consumer, and performance insights to define the regional category strategy.
- Create the Regional Category growth Strategy for your category & ladder to the UK growth strategy & lead the sell in/presentation to your customer/channel: Work with the regional Category Manager to develop compelling stories for our product & category plans.
- Define the annual 5P’s plan by Category & for your Channel: Working with the Global Category teams share regional insights to define regional category strategies on product, price, promotion, place, presentation; provide a clear plan by channel and lead the regional teams (Regional Marketing, Retailer Category Manager and sales teams) on implementation through monthly meeting reviews (DBTs).
- Review regional category & channel P&L: Performance should be tracked monthly using market data, sell out data, and sell in data, P&L review Promotions; Recommend the regional Promotional plan by category by channel/customer to the sales team, managing varying Retailer Promotional strategies & track YOY performance of promotions.
- Pricing: Own the Regional pricing recommendations & net net price recommendations including any CPI recommendations, analysis & tracking of impact of CPI and ASP changes in the market place.
- Manage the regional product portfolio: create and manage the regional assortment plan by channel (ensuring clear channel segmentation & differentiation to drive growth) whilst achieving given commercial and supply chain KPI’s.
- Input insight to the regional NPD plans: Identify Innovation / product gaps in market using data and drive NPD initiatives through the global Category teams for the regional channel requirements & share insight through FUEL process. Ensure Channel differentiation for NPD. Input commercials into NPD business cases where required.
- Competitor Insights: Stay ahead of competition in the market, identifying threats and Must Win Battles, leading war game workshops when necessary, bringing competitor insights to the relevant forums for decision making/information/ABP.
What skills and experiences you’ll need to ace this job:
- Education: Degree in Business, Marketing, Finance, Accounting.
- Experience: Proven experience in commercial, business operations roles and from an FMCG background.
- Strong analytical and commercial acumen with experience in marketing finance and trade spend management.
- Excellent communication and stakeholder management / collaboration skills.
- Knowledge of the market and consumer goods industry.
- Demonstrated knowledge of the brands, products and customers.
- Strong influencing skills for both peers and stakeholders to represent CD needs.
- Proven accountability and able to focus and drive critical topics and empower others.
If this sounds like an exciting opportunity for you, please apply online.
Market Planning & Strategy Manager in Newcastle upon Tyne employer: Mayborn Group Limited
At Mayborn Group, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a Market Planning & Strategy Manager, you will benefit from comprehensive professional development opportunities, competitive remuneration, and a supportive environment that values your contributions. Located in the heart of the UK, our team thrives on driving meaningful change within the consumer goods industry, making this an ideal place for those seeking a rewarding career path.
StudySmarter Expert Advice🤫
We think this is how you could land Market Planning & Strategy Manager in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their market strategy and be ready to discuss how your skills can help them achieve their goals. Show them you mean business!
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role of Market Planning & Strategy Manager. Highlight your analytical skills and commercial acumen to impress the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Market Planning & Strategy Manager in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Market Planning & Strategy Manager role. Highlight your experience in commercial roles and any relevant skills that match the job description. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your achievements in business operations and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills:Since this role requires strong analytical acumen, make sure to include examples of how you've used data to drive decisions in previous roles. We love seeing how you can turn insights into action, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Mayborn Group Limited
✨Know Your Market Inside Out
Before the interview, dive deep into the market trends and consumer insights relevant to the Fuel category. Familiarise yourself with recent data and reports that highlight key growth areas and challenges. This will not only show your passion for the role but also demonstrate your analytical skills.
✨Craft Compelling Stories
Prepare to discuss how you would create compelling narratives around product and category plans. Think about examples from your past experience where you successfully led a strategy or presentation. Being able to articulate these stories clearly will impress your interviewers and showcase your strategic thinking.
✨Master the 5P’s
Brush up on the 5P’s of marketing: Product, Price, Promotion, Place, and Presentation. Be ready to discuss how you would apply these principles to develop a regional category growth strategy. Having specific examples in mind will help you convey your understanding and readiness for the role.
✨Showcase Your Stakeholder Management Skills
Since this role involves collaboration with various teams, prepare to share experiences where you successfully managed stakeholders. Highlight your communication strategies and how you influenced decisions. This will demonstrate your ability to work cross-functionally and drive initiatives forward.
