At a Glance
- Tasks: Lead category management for Baby Specialist and Pharmacy channels, driving growth strategies.
- Company: Join a dynamic team at a leading brand in the baby products sector.
- Benefits: Competitive salary, career development opportunities, and a collaborative work environment.
- Other info: Work with top retailers like Boots and John Lewis, and enjoy excellent career growth.
- Why this job: Make a real impact by shaping retail strategies and influencing key partnerships.
- Qualifications: Experience in category management and strong analytical skills required.
The predicted salary is between 45000 - 55000 € per year.
We’re looking for a Category Manager – Retail to support our businesses in the UK and Ireland. The Category Manager will be the lead on our retailer category management relationships within the Baby Specialist and Pharmacy Channels, including Boots, John Lewis and Mamas and Papas. They will be responsible for the execution of our Category plans as set by the Senior Category Management & Insights Manager, to whom this role reports.
The role will analyse & lead the shopper insights for the sales, marketing & category teams to use for decision making purposes, lead ranging and distribution conversations with selected retailers, support the business through the production of retailer planograms and support the annual sell in decks for innovation to retailers. This role requires the ability to demonstrate and bring strong category thought leadership to our retailers, ensuring our category strategy is implemented and working across teams internally and externally to influence decision making.
What you will be doing:
- Identify the key retailer & shopper insights: Provide relevant market, shopper, and performance insights to define the retailer growth strategy and enhance business understanding and deliver quantifiable benefits to both our brand and channel strategies.
- Execute the key accounts growth strategy: Working with the sales & regional category team, to implement and execute the key growth drivers to achieve the Annual Business Plan.
- Develop External Category Strategy: Develop an external Baby Category Growth strategy for retailers, using the culmination of the internal sub category strategies (Bottles, Soothers, Electricals etc) to support the sales team to land their customer & channel plans.
- Category Captaincy: Bring category thought leadership to our chosen retail partners with compelling category management programmes to deliver growth in our core categories and support the team to win incremental distribution across our strategic customers.
- Review Retailer Performance: Monthly review and reporting of retailer performance and sharing of best practice.
- Drive best in class category fundamentals with the retailer for assortment and shelving: Using a full suite of capabilities like point of sale data, shopper data, panel data, and planogram software. Determine the opportunities for growth in regards assortment (via under trade analysis) developing a targeted distribution plan by retailer.
- Create the NPD sell in story: Support marketing & category team to create retailer specific sell in presentations to support listings/launch of NPD.
- Support trade activation plans: Align with the retailer marketing team to ensure trade activation support the channel growth plan.
- Work as part of the broader multi-functional Category & Marketing team to ensure development, delivery and exceptional commercial success for Mayborn.
What skills and experiences you’ll need to ace this job:
- Experience: experience in a category management or category executive role, ideally from a branded background. Proven experience developing retailer growth strategies and retailer-facing sell-ins.
- Category management: Experience with key strategic retailers’ merchandising centres & their category management process. Experience & success with influencing retailers.
Category Manager - Retail in Newcastle upon Tyne employer: Mayborn Group Limited
At Mayborn, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a Category Manager in the vibrant UK and Ireland markets, you'll benefit from comprehensive professional development opportunities, a supportive team environment, and the chance to lead impactful category strategies with renowned retailers like Boots and John Lewis. Join us to make a meaningful difference in the baby care industry while enjoying a rewarding career path in a company that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Category Manager - Retail in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working at Boots, John Lewis, or Mamas and Papas. A friendly chat can open doors and give you insights that might just land you that Category Manager role.
✨Tip Number 2
Show off your expertise! Prepare a mini-presentation on category management strategies you've successfully implemented in the past. This will not only demonstrate your skills but also show your passion for the role when you get the chance to meet potential employers.
✨Tip Number 3
Stay updated on market trends! Follow industry news and reports related to retail and category management. Being knowledgeable about current events will help you engage in meaningful conversations during interviews and showcase your commitment to the field.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take the initiative. Plus, it’s a great way to ensure your application gets the attention it deserves. Let’s get you that dream job together!
We think you need these skills to ace Category Manager - Retail in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Category Manager role. Highlight your experience in category management and any specific achievements with retailers like Boots or John Lewis. We want to see how you can bring value to our team!
Showcase Your Insights Skills:In your application, emphasise your ability to analyse shopper insights and market trends. We’re looking for someone who can demonstrate strong analytical skills, so share examples of how you've used data to drive decisions in previous roles.
Be Clear on Your Strategy Experience:When writing your cover letter, clearly outline your experience in developing and executing growth strategies. We love candidates who can articulate their thought leadership in category management, so don’t hold back!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join the StudySmarter family!
How to prepare for a job interview at Mayborn Group Limited
✨Know Your Retailers
Before the interview, do your homework on the key retailers you'll be working with, like Boots and John Lewis. Understand their category management processes and recent trends in the Baby Specialist and Pharmacy Channels. This will show that you're not just interested in the role but also invested in their business.
✨Showcase Your Insights Skills
Be prepared to discuss how you've used shopper insights in previous roles. Bring examples of how your insights led to successful category strategies or growth plans. This will demonstrate your ability to analyse data and make informed decisions, which is crucial for this position.
✨Prepare for Category Captaincy Questions
Expect questions about how you would bring category thought leadership to retail partners. Think of specific programmes or initiatives you've led that resulted in growth. Highlight your ability to influence and collaborate with teams both internally and externally.
✨Demonstrate Your Strategic Thinking
Be ready to discuss how you would develop an external Baby Category Growth strategy. Think about how you can align internal sub-category strategies with retailer goals. Showing that you can think strategically about category management will set you apart from other candidates.
