At a Glance
- Tasks: Lead market strategy and planning for a dynamic commercial team.
- Company: Join a leading FMCG company with a focus on innovation.
- Benefits: Competitive salary, career growth, and collaborative work environment.
- Other info: Exciting opportunity to work with global teams and develop your skills.
- Why this job: Make a real impact by driving category strategies and revenue growth.
- Qualifications: Degree in Business or related field; experience in commercial roles required.
The predicted salary is between 50000 - 65000 £ per year.
We are on the lookout for a Market Strategy & Planning Manager to join our commercial team! This role would be great for someone coming from a commercial facing role or experience in Business Operations. You will focus on developing the commercial strategy for the Category & Channel that you will lead across the organization, providing key strategic insights & integrating these within the organization to drive the commercial category & channel strategy. Within this you will lead the associated pricing and promo policies, net revenue management & regional EPD requirements for your category & channel with the Global team, driving for improved revenue growth and profitability.
What will you be doing:
- Identify the key category insights for Fuel: utilise relevant market, consumer, and performance insights to define the regional category strategy.
- Create the Regional Category growth Strategy for your category & ladder to the UK growth strategy & lead the sell in/presentation to your customer/channel: Work with the regional Category Manager to develop compelling stories for our product & category plans.
- Define the annual 5P’s plan by Category & for your Channel: Working with the Global Category teams share regional insights to define regional category strategies on product, price, promotion, place, presentation; provide a clear plan by channel and lead the regional teams (Regional Marketing, Retailer Category Manager and sales teams) on implementation through monthly meeting reviews (DBTs).
- Review regional category & channel P&L: Performance should be tracked monthly using market data, sell out data, and sell in data, P&L review.
- Promotions: Recommend the regional Promotional plan by category by channel/customer to the sales team, managing varying Retailer Promotional strategies & track YOY performance of promotions.
- Pricing: Own the Regional pricing recommendations & net net price recommendations including any CPI recommendations, analysis & tracking of impact of CPI and ASP changes in the market place.
- Manage the regional product portfolio: create and manage the regional assortment plan by channel (ensuring clear channel segmentation & differentiation to drive growth) whilst achieving given commercial and supply chain KPI’s.
- Input insight to the regional NPD plans: Identify Innovation / product gaps in market using data and drive NPD initiatives through the global Category teams for the regional channel requirements & share insight through FUEL process. Ensure Channel differentiation for NPD. Input commercials into NPD business cases where required.
- Competitor Insights: Stay ahead of competition in the market, identifying threats and Must Win Battles, leading war game workshops when necessary, bringing competitor insights to the relevant forums for decision making/information/ABP.
What skills and experiences you’ll need to ace this job:
- Education: Degree in Business, Marketing, Finance, Accounting.
- Experience: Proven experience in commercial, business operations roles and from an FMCG background.
- Strong analytical and commercial acumen with experience in marketing finance and trade spend management.
- Excellent communication and stakeholder management / collaboration skills.
- Knowledge of the market and consumer goods industry.
- Demonstrated knowledge of the brands, products and customers.
- Strong influencing skills for both peers and stakeholders to represent CD needs.
- Proven accountability and able to focus and drive critical topics and empower others.
If this sounds like an exciting opportunity for you, please apply online. Any queries can be directed to Luke or James.
Market Planning & Strategy Manager employer: Mayborn Group Limited
Join a dynamic and innovative team as a Market Planning & Strategy Manager, where your insights will directly influence our commercial strategy in the vibrant UK market. We pride ourselves on fostering a collaborative work culture that encourages professional growth and development, offering competitive benefits and opportunities to lead impactful projects. With a focus on employee empowerment and a commitment to excellence, this role provides a unique chance to shape the future of our category and channel strategies while working alongside industry leaders.
StudySmarter Expert Advice🤫
We think this is how you could land Market Planning & Strategy Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mayborn Group Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mayborn Group Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mayborn Group Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mayborn Group Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Market Planning & Strategy Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mayborn Group Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mayborn Group Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mayborn Group Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mayborn Group Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mayborn Group Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mayborn Group Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
