Global Marketing Director

Location: Based in UK with quarterly international travel to the US (primarily) and Australia with occasional travel to other global markets. Contract: Permanent We are seeking an accomplished Global Marketing Director to lead brand building, digital transformation and consumer engagement for one of the UK’s most iconic baby brands. Reporting to the CEO, this is a senior, globally scoped leadership role with clear accountability for building brand equity, driving growth and creating meaningful, lifelong relationships with parents. Brand building is central to this role. The successful candidate will bring deep consumer brand management experience, ideally within family, lifestyle or adjacent FMCG categories, and a proven ability to create emotionally resonant brands that drive commercial performance across international markets. As our marketing strategy transitions to a digital-first, social commerce–led model, this role will lead the evolution of how we engage, convert and retain consumers across owned, earned and paid channels. Candidates should demonstrate strong expertise in digital, social, content, CRM and e-commerce, and be able to clearly articulate how they have delivered growth through these capabilities. This role has a clearly defined remit that goes beyond the title. The Global Marketing Director is responsible for leading global brand strategy, content and storytelling, social media, innovation pipeline input, insights and analytics, community and consumer services, and ESG communications, ensuring a single, connected and consumer-first approach worldwide. Key responsibilities: Own and evolve the global brand strategy, positioning and narrative, ensuring consistent, compelling execution across all markets. Lead global brand building through world-class content, campaigns and storytelling that create emotional connection and long-term loyalty with parents. Define and deliver a digital-first marketing strategy, with a strong emphasis on social platforms, performance marketing, CRM, community engagement and social commerce. Partner with Category/Product, Commercial/Regional teams to shape consumer-led propositions, support innovation, and drive demand generation across DTC and retail channels. Lead global content creation, media strategy, PR, influencer and community management, ensuring measurable impact and ROI. Oversee consumer services and community engagement, ensuring parents have a voice and receive meaningful support that drives advocacy, CSAT and lifetime value. Integrate sustainability and ESG priorities into brand and marketing communications in an authentic, parent-relevant way. Build and lead a high-performing global marketing organisation, developing future-ready digital, strategic and creative capability, and managing agencies and budgets with strong financial discipline. Experience