At a Glance
- Tasks: Lead category management for top retailers and drive growth strategies in the Baby and Pharmacy sectors.
- Company: Join a dynamic team at a leading brand in the baby products industry.
- Benefits: Competitive salary, career development opportunities, and a collaborative work environment.
- Other info: Be part of a multi-functional team focused on innovation and commercial success.
- Why this job: Make a real impact by shaping retail strategies and influencing key partnerships.
- Qualifications: Experience in category management and strong skills in retailer relationships.
The predicted salary is between 50000 - 65000 € per year.
We’re looking for a Category Manager – Retail to support our businesses in the UK and Ireland. The Category Manager will be the lead on our retailer category management relationships within the Baby Specialist and Pharmacy Channels, including Boots, John Lewis and Mamas and Papas. They will be responsible for the execution of our Category plans as set by the Senior Category Management & Insights Manager, to whom this role reports.
The role will analyse & lead the shopper insights for the sales, marketing & category teams to use for decision making purposes, lead ranging and distribution conversations with selected retailers, support the business through the production of retailer planograms and support the annual sell in decks for innovation to retailers. This role requires the ability to demonstrate and bring strong category thought leadership to our retailers, ensuring our category strategy is implemented and working across teams internally and externally to influence decision making.
What you will be doing:
- Identify the key retailer & shopper insights: Provide relevant market, shopper, and performance insights to define the retailer growth strategy and enhance business understanding and deliver quantifiable benefits to both our brand and channel strategies.
- Execute the key accounts growth strategy: Working with the sales & regional category team, to implement and execute the key growth drivers to achieve the Annual Business Plan.
- Develop External Category Strategy: Develop an external Baby Category Growth strategy for retailers, using the culmination of the internal sub category strategies (Bottles, Soothers, Electricals etc) to support the sales team to land their customer & channel plans.
- Category Captaincy: Bring category thought leadership to our chosen retail partners with compelling category management programmes to deliver growth in our core categories and support the team to win incremental distribution across our strategic customers.
- Review Retailer Performance: Monthly review and reporting of retailer performance and sharing of best practice.
- Drive best in class category fundamentals with the retailer for assortment and shelving: Using a full suite of capabilities like point of sale data, shopper data, panel data, and planogram software. Determine the opportunities for growth in regards assortment (via under trade analysis) developing a targeted distribution plan by retailer.
- Create the NPD sell in story: Support marketing & category team to create retailer specific sell in presentations to support listings/launch of NPD.
- Support trade activation plans: Align with the retailer marketing team to ensure trade activation support the channel growth plan.
- Work as part of the broader multi-functional Category & Marketing team to ensure development, delivery and exceptional commercial success for Mayborn.
What skills and experiences you’ll need to ace this job:
- Experience: experience in a category management or category executive role, ideally from a branded background. Proven experience developing retailer growth strategies and retailer-facing sell-ins.
- Category management: Experience with key strategic retailers’ merchandising centres & their category management process. Experience & success with influencing retailers.
Category Manager - Retail employer: Mayborn Group Limited
As a leading player in the retail sector, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. Our Category Manager – Retail role offers exceptional growth opportunities within a collaborative environment, where you will engage with renowned retailers like Boots and John Lewis, driving impactful category strategies. With a focus on professional development and innovative thinking, we ensure our team members are equipped to make meaningful contributions while enjoying a supportive workplace that values their insights and expertise.
StudySmarter Expert Advice🤫
We think this is how you could land Category Manager - Retail
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working at Boots, John Lewis, or Mamas and Papas. A friendly chat can open doors and give you insights that might just land you that Category Manager role.
✨Tip Number 2
Show off your expertise! Prepare a mini-presentation on category management strategies you've successfully implemented in the past. This will not only demonstrate your skills but also show your passion for the role when you get the chance to meet potential employers.
✨Tip Number 3
Stay updated on market trends! Follow industry news and reports related to retail and category management. Being knowledgeable about current events will help you engage in meaningful conversations during interviews and showcase your commitment to the field.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, applying directly shows your enthusiasm and makes it easier for us to spot your application.
We think you need these skills to ace Category Manager - Retail
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Category Manager role. Highlight your experience in category management and any specific achievements with retailers like Boots or John Lewis. We want to see how you can bring value to our team!
Showcase Your Insights:In your application, don’t forget to showcase your ability to analyse shopper insights. Share examples of how you've used data to drive decisions in previous roles. This will show us that you understand the importance of insights in category management.
Be Clear and Concise:When writing your cover letter, keep it clear and concise. We love a good story, but we also appreciate brevity! Make sure to directly address how your skills align with the responsibilities outlined in the job description.
Apply Through Our Website:Finally, make sure to apply through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Mayborn Group Limited
✨Know Your Retailers
Before the interview, do your homework on the key retailers you'll be working with, like Boots and John Lewis. Understand their category management processes and recent trends in the Baby Specialist and Pharmacy Channels. This will show that you're not just interested in the role but also invested in their business.
✨Showcase Your Insights Skills
Be prepared to discuss how you've used shopper insights in previous roles. Bring examples of how your insights led to successful category strategies or growth plans. This will demonstrate your ability to analyse data and influence decision-making, which is crucial for this position.
✨Prepare for Category Captaincy Questions
Expect questions about how you would bring category thought leadership to retail partners. Think of specific programmes or initiatives you've led that resulted in growth. Highlight your experience in creating compelling presentations for sell-ins, as this is a key part of the role.
✨Collaborative Mindset
This role requires working closely with various teams. Be ready to discuss how you've successfully collaborated with sales, marketing, and category teams in the past. Share examples that illustrate your ability to drive best-in-class category fundamentals and achieve commercial success.
