At a Glance
- Tasks: Drive conversion optimisation and growth through data analysis and AI-powered experimentation.
- Company: Rapidly growing, customer-focused business in Manchester with a hybrid work model.
- Benefits: Join a high-growth organisation with a strong reputation for exceptional service and digital innovation.
- Other info: Collaborative culture with opportunities for continuous improvement and professional growth.
- Why this job: Make a significant impact on customer experience and shape the future of conversion strategies.
- Qualifications: Experience in Conversion Rate Optimisation, strong analytical skills, and a passion for customer behaviour.
The predicted salary is between 60000 - 80000 £ per year.
Department: Growth
Location: Manchester (Hybrid – 3 days office, 2 days remote)
About the Role
Our client is a rapidly growing, customer-focused business that has built its success by challenging traditional industry norms and delivering a simpler, more transparent customer experience. As part of an ambitious Growth team, they are seeking a commercially minded and data-driven Conversion & Experimentation Manager to become the driving force behind key optimisation and growth initiatives. This role is ideal for someone who is passionate about understanding customer behaviour and improving conversion performance across the customer journey. You will leverage experimentation, behavioural insights, analytics and AI-powered tools to identify friction points, validate opportunities and drive measurable improvements in customer and commercial outcomes. You'll use AI as a force multiplier in your day-to-day work, helping uncover insights faster, prioritise opportunities more effectively and accelerate learning across the business. Success in this role is not measured by the number of tests conducted, but by the speed at which meaningful insights are uncovered and the impact delivered through optimisation.
Key Responsibilities
- Conversion Optimisation & Growth: Own conversion performance across key customer journeys, identifying opportunities to improve progression, engagement and commercial outcomes. Build and maintain a prioritised optimisation roadmap focused on the highest-impact opportunities. Continuously identify and remove customer friction through experimentation and optimisation.
- Insight, Analytics & Customer Behaviour: Analyse behavioural data, customer insights and journey performance to uncover opportunities for growth. Develop a deep understanding of customer motivations, barriers and decision-making behaviours. Combine quantitative and qualitative insights to shape hypotheses, prioritisation and experimentation strategies.
- AI-Driven Experimentation: Use AI tools to accelerate analysis, insight generation, hypothesis development and experiment design. Develop scalable approaches to performance monitoring and opportunity identification using AI-enabled solutions. Stay informed on emerging AI capabilities and evaluate how they can enhance decision-making and learning.
- Experimentation & Delivery: Design, execute and evaluate experiments across customer journeys, communications and digital experiences. Partner closely with Product, Design, Engineering and Marketing teams to rapidly move ideas from concept to implementation. Help establish and embed a data-led, test-and-learn culture where decisions are driven by evidence.
About You
- Proven experience within Conversion Rate Optimisation (CRO), Growth, Product Analytics, Experimentation or a similar discipline.
- Strong analytical skills with experience interpreting behavioural, performance and customer data.
- Comfortable leveraging AI tools to support analysis, experimentation and decision-making.
- Solid understanding of customer behaviour, optimisation methodologies and experimentation frameworks.
- Commercially minded, with the ability to connect optimisation activity directly to business performance.
- Naturally curious, with a passion for continuous improvement and problem-solving.
- Comfortable working in fast-paced, highly iterative environments.
- Excellent communication and stakeholder management skills.
- Proactive, accountable and results-oriented.
- Collaborative approach, with experience working cross-functionally across Product, Marketing, Design, Data and Technology teams.
- Excited by the opportunity to help shape and build an AI-enabled growth capability.
Why Join?
This is an opportunity to join a high-growth organisation that places customer experience at the heart of everything it does. The business has built a strong reputation for delivering exceptional service through a blend of digital innovation and personalised customer support. With ambitious growth plans and a culture that embraces experimentation, this role offers the chance to make a significant impact while helping shape the future of customer acquisition and conversion. If you're energised by customer behaviour, experimentation and the challenge of driving measurable growth, we'd love to hear from you.
Conversion & Experimentation Manager in Warrington employer: Maxwell Bond
Join a dynamic and rapidly growing company in Manchester that prioritises customer experience and innovation. As a Conversion & Experimentation Manager, you'll thrive in a collaborative environment that encourages experimentation and values your insights, all while enjoying the flexibility of a hybrid work model. With a strong focus on employee growth and a commitment to leveraging AI for optimisation, this role offers a unique opportunity to make a meaningful impact on the business and advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion & Experimentation Manager in Warrington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Maxwell Bond and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Maxwell Bond are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Maxwell Bond on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Maxwell Bond. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Conversion & Experimentation Manager in Warrington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Maxwell Bond. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Maxwell Bond:Show us that you’ve done your homework! In your application, briefly mention what you admire about Maxwell Bond’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Maxwell Bond
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Maxwell Bond will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Maxwell Bond, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
