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- Tasks: You'll optimise automated communications to keep customers engaged throughout their journey.
- Company: Join a leading London estate agency with a strong online presence and innovative digital tools.
- Benefits: Enjoy hybrid work, ongoing training, paid charity days, and enhanced sick leave.
- Why this job: Be part of a dynamic team driving customer engagement in a fast-paced environment.
- Qualifications: Experience with marketing automation platforms and copywriting is essential.
- Other info: Immediate interviews available – don't miss out on this exciting opportunity!
The predicted salary is between 28800 - 48000 £ per year.
A London-based estate agency that specializes in the sale, letting, and management of residential and commercial property is looking for a data-focused Marketing Manager to join their team. With a strong online presence, they offer a range of digital tools and services to help customers buy, sell, and rent properties, and have built a network of branches.
After a successful year of acquisitions, the marketing team is a central support to the business. After investing in new technology to improve their audience segmentation, behaviour tracking, and automation, they are looking for a senior executive to focus on the CRM.
As a Senior Customer Marketing Executive, you will focus on optimizing the automated communications to keep customers engaged throughout their journey.
Essential Responsibilities- CRM: hands-on experience within a marketing automation platform/email service. They use Braze but this isn’t a requirement.
- Copywriting experience.
- Ongoing Training and Development Plans
- Sociable events paid for
- Paid Charity Days
- Well-being: Enhanced Sick Pay, Counselling Helpline & Mental Health First Aiders
- Enhanced Maternity and Paternity Leave
Interested in finding out more? Apply today as they are interviewing immediately!
Senior CRM Executive employer: Maxwell Bond
Contact Detail:
Maxwell Bond Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Familiarise yourself with CRM tools, especially marketing automation platforms like Braze. Even if you haven't used it before, understanding its features and benefits can give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your copywriting skills by preparing examples of previous work that demonstrate your ability to engage customers through effective communication. This will highlight your fit for the role's focus on optimising automated communications.
✨Tip Number 3
Research the company’s recent acquisitions and how they have impacted their marketing strategy. Being knowledgeable about their growth and challenges will help you stand out as a candidate who is genuinely interested in their success.
✨Tip Number 4
Network with current or former employees on platforms like LinkedIn. They can provide insights into the company culture and expectations, which can be invaluable when tailoring your approach during the interview process.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and marketing automation. Emphasise any hands-on experience with platforms like Braze, even if it's not a requirement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your copywriting skills and explains why you're passionate about customer engagement. Mention specific examples of how you've optimised communications in previous roles.
Highlight Data Focus: Since the role is data-focused, include any experience you have with audience segmentation, behaviour tracking, or analytics. This will demonstrate your ability to leverage data for effective marketing strategies.
Show Enthusiasm for the Company: Research the estate agency and mention what excites you about their approach to property marketing. This shows genuine interest and can set you apart from other candidates.
How to prepare for a job interview at Maxwell Bond
✨Show Your CRM Expertise
Make sure to highlight your hands-on experience with marketing automation platforms, especially if you've worked with Braze or similar tools. Be prepared to discuss specific campaigns you've managed and the results achieved.
✨Demonstrate Your Copywriting Skills
Since copywriting is a key part of the role, bring examples of your previous work. Discuss how your writing has effectively engaged customers and driven conversions in past campaigns.
✨Understand Their Audience
Research the company’s target audience and their digital tools. Be ready to suggest ways you could enhance customer engagement through tailored communications based on audience segmentation.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's current CRM strategies and future goals. This shows your genuine interest in the role and helps you assess if the company aligns with your career aspirations.
