At a Glance
- Tasks: Lead impactful marketing campaigns and drive growth for a global organisation.
- Company: Join Maximus, a leader in health and employment services with a meaningful mission.
- Benefits: Competitive salary, diverse culture, and opportunities for personal and professional growth.
- Other info: Collaborate with diverse teams and enjoy occasional travel to meet business needs.
- Why this job: Make a real difference while developing your strategic marketing skills in a dynamic environment.
- Qualifications: Proven experience in strategic marketing and digital campaigns, with a focus on ROI.
The predicted salary is between 60000 - 60000 £ per year.
This role exists to lead and deliver high-impact, commissioner-focused marketing and sales activity that strengthens market positioning and directly supports organisational growth. It ensures strategic marketing programmes, campaigns and platforms are executed effectively, using insight, technology and optimisation to maximise return on investment. The role acts as a senior marketing lead, supporting bids, brand positioning, sales activity and digital innovation, and deputising for the Head of Marketing where required.
Responsibilities
- Manage strategic, commissioner-focused marketing and sales programmes that support growth and market positioning, translating business priorities and strategies into high-impact marketing activity targeted at commissioner and stakeholder audiences.
- Develop and execute integrated sales and marketing campaigns, overseeing digital, online and offline content activity to ensure optimisation, innovation and strong return on investment across all growth-focused channels.
- Manage associated budget spend and purchasing of corporate marketing initiatives.
- Manage B2G digital platforms and marketing technology, including corporate web, marketing automation and lead-generation tools, ensuring innovation, personalisation and performance are central to all activity, and supporting adoption of new technology in line with internal approval processes.
- Lead the development of value propositions, client sales activity and pitches, bid marketing, ensuring propositions, narratives and visual assets are compelling, competitive and creatively strong, effectively supporting business development capture and win themes.
- Use insight, analytics and market intelligence to drive effectiveness, applying evidence-based recommendations to refine campaigns, improve impact with commissioner audiences and inform strategic decision-making.
- Uphold brand consistency and positioning of brand standards across all externally facing activity and supporting the Head of Marketing with strategic brand and positioning work.
- Act as a senior marketing point of contact and deputy when required, supporting the Head of Marketing to deliver exceptional strategic marketing activities.
Key Internal Stakeholders & Relationships
- Operational Leadership Teams
- Growth/Business Development Teams
- Policy and Strategic Engagement, and Integrated Communications Teams
- Global Comms and Marketing teams
- Digital, Developer, Data Protection and ISO teams
Key External Stakeholders & Relationships
- Print management companies
- Chartered Institute for Marketing (CIM)
- Technology and Martech providers (Meta, Google, Hubspot etc)
- Events and advertising suppliers
Qualifications & Experience
Essential
- Extensive experience delivering strategic sales and marketing programmes and integrated campaigns for commissioner or senior stakeholder audiences to generate revenue.
- Experience presenting at sales pitches for prospective B2G commissioners.
- Strong experience leading digital and multi-channel campaigns, with budget ownership and focus on ROI.
- Extensive experience managing digital platforms, digital integrations and marketing technology, such as websites, case management and marketing automation tools; acting as Subject Matter Expert for marketing technologies.
- Proven ability to develop value propositions, sales activity and bid marketing that supports business growth and revenue.
- Solid experience using insight, analytics and market intelligence to optimise marketing activity.
Desirable
- Experience in public sector, government-commissioned or regulated environments.
- Experience supporting senior leaders or deputising in strategic marketing contexts.
- Familiarity with marketing governance, compliance or internal approval processes.
Maximus Competencies
- Embraces Respect
- Partners Effectively
- Creates Innovative Solutions
- Focuses on Customer
- Demonstrates Compassion
- Takes Responsibility & Acts with Integrity
Individual competencies
- Strategic Business Acumen
- Exceptional Communication
- Data-Driven Decision Making
- Growth-Oriented Mindsets
- Solution focused
- Detail-Oriented
- Proactive and Agile Execution
- Results Driven
- Adaptive Leadership
- Learning Agility
- Emotionally Intelligent Leadership
Travel Requirements
Occasional travel required to meet business needs.
EEO Statement
MAXIMUS is committed to developing, maintaining and supporting a culture of diversity, equity and inclusion throughout the recruitment process. We know that feeling included has a dramatic impact on personal wellbeing and are working to ensure that no job applicant receives less favourable treatment due to any personal characteristic. Advertisements for posts will include sufficiently clear and accurate information to enable potential applicants to assess their own suitability for the post. We are a Disability Confident Leader, thanks to our commitment to the recruitment, retention and career development of people with disabilities and long-term conditions. The Disability Confident scheme includes a guaranteed interview for any applicant with a disability who meets the minimum requirements for a job. When you complete your job application you will find a question asking you if you would like to apply under the Disability Confident Guaranteed Interview Scheme. If you feel that you have a disability and apply under this scheme, providing that you meet the essential criteria for the job, you will then be invited for interview. Your Guaranteed Interview application will only be shared with the hiring manager and the local resourcing team. Where reasonable, MAXIMUS will review and consider adjustments for those applicants who express a requirement for them during the recruitment process.
Salary
Minimum Salary: £60,000.00 Maximum Salary: £60,000.00
Company Overview
Be part of something great. Maximus is a global organisation that specialises in providing health and employment services to millions of people every year. In the UK we employ around 5,000 people across the country to deliver services that have a profound impact on people’s lives. From assessments and health services to employability programmes and specialist support, we do work that matters with people who care.
Strategic Marketing Lead – B2G & Growth Campaigns employer: Maximus
Maximus is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals seeking to make a meaningful impact in the health and employment services sector. With a strong commitment to employee growth, diversity, and inclusion, Maximus offers extensive training opportunities and a supportive work environment that empowers individuals to excel in their roles. Located in the UK, employees benefit from a dynamic workplace that values strategic thinking and creativity, ensuring that every team member contributes to the organisation's mission of improving lives.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Marketing Lead – B2G & Growth Campaigns
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its recent projects. We want you to be able to discuss how your skills align with their goals, especially in strategic marketing and B2G campaigns.
✨Tip Number 3
Practice your pitch! Whether it's for a sales presentation or an interview, we suggest you rehearse how to present your value propositions clearly and confidently. Show them why you’re the best fit for the role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Strategic Marketing Lead – B2G & Growth Campaigns
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in strategic marketing and B2G campaigns. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Your Digital Savvy:Since this role involves managing digital platforms and marketing technology, be sure to mention any tools or platforms you’ve worked with. We love seeing candidates who are comfortable with tech and can drive innovation in their marketing strategies.
Use Data to Your Advantage:We’re all about data-driven decision making, so include examples of how you've used analytics to optimise campaigns. Share specific metrics or outcomes that demonstrate your impact – numbers speak volumes!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Maximus
✨Know Your Audience
Before the interview, research the company and its key stakeholders. Understand their goals and challenges, especially in the B2G space. This will help you tailor your responses to show how your experience aligns with their needs.
✨Showcase Your Campaign Successes
Be ready to discuss specific examples of successful marketing campaigns you've led, particularly those targeting commissioner audiences. Highlight your role, the strategies you implemented, and the measurable outcomes to demonstrate your impact.
✨Master the Tech Talk
Since this role involves managing digital platforms and marketing technology, brush up on your knowledge of tools like Hubspot or Google Analytics. Be prepared to discuss how you've used these technologies to optimise campaigns and drive ROI.
✨Prepare for Scenario Questions
Expect questions that assess your strategic thinking and problem-solving skills. Prepare scenarios where you had to make data-driven decisions or adapt strategies based on market insights. This will showcase your analytical abilities and growth-oriented mindset.
