At a Glance
- Tasks: Lead impactful marketing strategies and campaigns that drive growth and market positioning.
- Company: Join Maximus, a global leader in health and employment services.
- Benefits: Competitive salary, diverse culture, and opportunities for personal growth.
- Other info: Dynamic work environment with a commitment to diversity and inclusion.
- Why this job: Make a real difference while working with innovative marketing technologies.
- Qualifications: Extensive experience in strategic marketing and digital campaign management.
The predicted salary is between 60000 - 60000 £ per year.
This role exists to lead and deliver high-impact, commissioner-focused marketing and sales activity that strengthens market positioning and directly supports organisational growth. It ensures strategic marketing programmes, campaigns and platforms are executed effectively, using insight, technology and optimisation to maximise return on investment. The role acts as a senior marketing lead, supporting bids, brand positioning, sales activity and digital innovation, and deputising for the Head of Marketing where required.
Responsibilities
- Manage strategic, commissioner-focused marketing and sales programmes that support growth and market positioning, translating business priorities and strategies into high-impact marketing activity targeted at commissioner and stakeholder audiences.
- Develop and execute integrated sales and marketing campaigns, overseeing digital, online and offline content activity to ensure optimisation, innovation and strong return on investment across all growth-focused channels.
- Manage associated budget spend and purchasing of corporate marketing initiatives.
- Manage B2G digital platforms and marketing technology, including corporate web, marketing automation and lead-generation tools, ensuring innovation, personalisation and performance are central to all activity, and supporting adoption of new technology in line with internal approval processes.
- Lead the development of value propositions, client sales activity and pitches, bid marketing, ensuring propositions, narratives and visual assets are compelling, competitive and creatively strong, effectively supporting business development capture and win themes.
- Use insight, analytics and market intelligence to drive effectiveness, applying evidence-based recommendations to refine campaigns, improve impact with commissioner audiences and inform strategic decision-making.
- Uphold brand consistency and positioning of brand standards across all externally facing activity and supporting the Head of Marketing with strategic brand and positioning work.
- Act as a senior marketing point of contact and deputy when required, supporting the Head of Marketing to deliver exceptional strategic marketing activities.
Key Internal Stakeholders & Relationships
- Operational Leadership Teams
- Growth/Business Development Teams
- Policy and Strategic Engagement, and Integrated Communications Teams
- Global Comms and Marketing teams
- Digital, Developer, Data Protection and ISO teams
Key External Stakeholders & Relationships
- Print management companies
- Chartered Institute for Marketing (CIM)
- Technology and Martech providers (Meta, Google, Hubspot etc)
- Events and advertising suppliers
Qualifications & Experience
Essential
- Extensive experience delivering strategic sales and marketing programmes and integrated campaigns for commissioner or senior stakeholder audiences to generate revenue.
- Experience presenting at sales pitches for prospective B2G commissioners.
- Strong experience leading digital and multi-channel campaigns, with budget ownership and focus on ROI.
- Extensive experience managing digital platforms, digital integrations and marketing technology, such as websites, case management and marketing automation tools; acting as Subject Matter Expert for marketing technologies.
- Proven ability to develop value propositions, sales activity and bid marketing that supports business growth and revenue.
- Solid experience using insight, analytics and market intelligence to optimise marketing activity.
Desirable
- Experience in public sector, government-commissioned or regulated environments.
- Experience supporting senior leaders or deputising in strategic marketing contexts.
- Familiarity with marketing governance, compliance or internal approval processes.
Maximus Competencies
- Embraces Respect
- Partners Effectively
- Creates Innovative Solutions
- Focuses on Customer
- Demonstrates Compassion
- Takes Responsibility & Acts with Integrity
Individual competencies
- Strategic Business Acumen
- Exceptional Communication
- Data-Driven Decision Making
- Growth-Oriented Mindsets
- Solution focused
- Detail-Oriented
- Proactive and Agile Execution
- Results Driven
- Adaptive Leadership
- Learning Agility
- Emotionally Intelligent Leadership
Travel Requirements
Occasional travel required to meet business needs.
EEO Statement
MAXIMUS is committed to developing, maintaining and supporting a culture of diversity, equity and inclusion throughout the recruitment process. We know that feeling included has a dramatic impact on personal wellbeing and are working to ensure that no job applicant receives less favourable treatment due to any personal characteristic. Advertisements for posts will include sufficiently clear and accurate information to enable potential applicants to assess their own suitability for the post. We are a Disability Confident Leader, thanks to our commitment to the recruitment, retention and career development of people with disabilities and long-term conditions. The Disability Confident scheme includes a guaranteed interview for any applicant with a disability who meets the minimum requirements for a job. When you complete your job application you will find a question asking you if you would like to apply under the Disability Confident Guaranteed Interview Scheme. If you feel that you have a disability and apply under this scheme, providing that you meet the essential criteria for the job, you will then be invited for interview. Your Guaranteed Interview application will only be shared with the hiring manager and the local resourcing team. Where reasonable, MAXIMUS will review and consider adjustments for those applicants who express a requirement for them during the recruitment process.
Salary
Minimum Salary: £60,000.00 Maximum Salary: £60,000.00
Company Overview
Be part of something great. Maximus is a global organisation that specialises in providing health and employment services to millions of people every year. In the UK we employ around 5,000 people across the country to deliver services that have a profound impact on people’s lives. From assessments and health services to employability programmes and specialist support, we do work that matters with people who care.
Senior Marketing Manager employer: Maximus
Maximus is an exceptional employer that fosters a culture of diversity, equity, and inclusion, making it a rewarding place to work for a Senior Marketing Manager. With a strong focus on employee growth and development, the company offers opportunities to lead impactful marketing initiatives that directly contribute to organisational success, all while being part of a supportive team that values innovation and collaboration. Located in the UK, Maximus provides a dynamic work environment where employees can thrive and make a meaningful difference in the lives of others.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its recent projects. Tailor your responses to show how your experience aligns with their goals, especially in strategic marketing and sales.
✨Tip Number 3
Showcase your achievements! Bring examples of successful campaigns you've led, especially those that drove ROI. This will help you stand out as a results-driven candidate.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in strategic marketing and sales programmes. We want to see how your skills align with our needs, so don’t hold back on showcasing your achievements!
Showcase Your Digital Savvy:Since this role involves managing digital platforms and marketing technology, be sure to mention any relevant tools or platforms you’ve worked with. We love seeing candidates who are up-to-date with the latest tech trends!
Use Data to Your Advantage:We’re all about data-driven decision making, so include examples of how you've used analytics to optimise campaigns. This will show us that you can bring insight and evidence-based recommendations to the table.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Maximus
✨Know Your Audience
Before the interview, research the company and its key stakeholders. Understand their goals and challenges, especially in relation to commissioner-focused marketing. This will help you tailor your responses and demonstrate how your experience aligns with their needs.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led, particularly those that generated revenue or improved ROI. Be ready to discuss the strategies you used, the technologies involved, and how you measured success. This will highlight your expertise in managing integrated campaigns.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you've used insights and analytics to optimise marketing activities in the past. Share examples of how data informed your decisions and led to improved outcomes. This shows that you can apply evidence-based recommendations effectively.
✨Emphasise Your Leadership Skills
Since this role involves acting as a senior marketing lead, be ready to talk about your leadership experiences. Discuss how you've supported senior leaders, managed teams, or led projects. Highlight your ability to communicate effectively and drive results, which are crucial for this position.
