Head of Operational Marketing

Be part of something great. Maximus is a global organisation that specialises in providing health and employment services to millions of people every year. Here in the UK we employ around 5,000 people across the country to deliver services that have a profound impact on people’s lives. From assessments and health services to employability programmes and specialist support, we do work that matters with people who care.

Job Introduction

Full autonomy to lead and deliver digital‑first operational marketing sub‑function at scale across all contracts, overseeing the onboarding of new technologies to achieve efficiencies. Covering strategy, campaigns, channels, MarTech, contract brand governance, performance reporting and compliance. Provide senior‑level leadership and partnership to operational and contract stakeholders, including MDs, translating contractual requirements into cost‑effective, data‑led and digitally enabled marketing that supports service delivery and continuous improvement efficiently. Enable growth and mobilisation by providing digital‑led market and customer insight for bids, approving operational and digital marketing commitments, managing budgets, and supporting the effective mobilisation of new and existing contracts.

Essential Duties and Responsibilities

• Lead the development and execution of a digital‑first operational marketing sub‑function, responsible for implementing new processes and technologies, drafting strategies and plans, including multi-channel campaigns, marketing collateral, contract style guides and governance, and online and offline marketing activities in line with contractual and operational objectives.
• Provide effective leadership for a multi‑disciplinary team by setting clear objectives, defining best practice, and promoting a culture of accountability, collaboration, and continuous improvement.
• Serve as a senior marketing leader to contract and operational teams, including Board members and Managing Directors, by translating contract requirements into actionable, cost‑effective marketing.
• Provide operational insight for data‑led decision making, aligning marketing with service delivery.
• Own new and existing customer‑facing marketing technologies and digital channels, including web, automation, analytics and tracking, ensuring robust governance, GDPR compliance and regulatory standards across platforms such as Adobe/Google Analytics, Tag Manager and Search Console.
• Own and oversee performance measurement and optimisation, using robust digital tracking (pixels, conversion events, UTMs) to report on ROI/ROAS, improve user journeys, and deliver actionable insights aligned to contract and organisational KPIs.
• Provide strategic market and customer insights to support bid activity for new contracts, reviewing and approving operational marketing commitments before bid submissions and ensuring the effective mobilisation of new contracts.
• Manage and oversee all contract budgets and payment methods for operational marketing campaigns, print and promo orders and marketing technologies, making recommendations for cost savings where possible.

Key Internal Stakeholders & Relationships

• Operational Leadership Teams
• Growth/Business Development Teams
• Policy and Strategic Engagement, and Integrated Communications Teams
• Global Comms and Marketing teams
• Digital, Developer, Data Protection and ISO teams
• Technology teams

Key External Stakeholders & Relationships

• Marketing agencies
• Chartered Institute for Marketing (CIM)
• Technology and Martech providers (Meta, Google)
• Events and advertising suppliers
• Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP)

Qualifications & Experience

• Senior‑level experience leading a marketing sub‑function within a complex, regulated or multi‑stakeholder environment, including regular updates to Board members / Managing Directors.
• Extensive experience managing complex marketing technologies and platforms – working with technology and third‑party providers and account managers to make best use of the products and onboarding new technologies.
• Proven track record of developing and delivering new processes and marketing strategies aligned to operational KPIs and performance outcomes, including change management.
• Extensive experience leading multi‑disciplinary teams and managing agency partners at scale.
• Solid experience with budget management, credit card facilitation and making recommendations for cost savings.
• Degree or equivalent professional experience in marketing, communications, business or a related discipline.
• Experience with B2C or commissioner‑facing marketing activity.
• Professional membership or accreditation (e.g. CIM, CMI) is desirable.

Travel Requirements

Occasional travel required to business needs.

EEO Statement

MAXIMUS is committed to developing, maintaining and supporting a culture of diversity, equity and inclusion throughout the recruitment process. We know that feeling included has a dramatic impact on personal wellbeing and are working to ensure that no job applicant receives less favourable treatment due to any personal characteristic. Advertisements for posts will include sufficiently clear and accurate information to enable potential applicants to assess their own suitability for the post. We are a Disability Confident Leader, thanks to our commitment to the recruitment, retention and career development of people with disabilities and long‑term conditions. The Disability Confident scheme includes a guaranteed interview for any applicant with a disability who meets the minimum requirements for a job. When you complete your job application you will find a question asking you if you would like to apply under the Disability Confident Guaranteed Interview Scheme. If you feel that you have a disability and apply under this scheme, providing that you meet the essential criteria for the job, you will then be invited for interview. Your Guaranteed Interview application will only be shared with the hiring manager and the local resourcing team. Where reasonable, MAXIMUS will review and consider adjustments for those applicants who express a requirement for them during the recruitment process.