At a Glance
- Tasks: Lead exciting marketing campaigns and build a thriving affiliate network.
- Company: Join a dynamic iGaming company focused on innovation and growth.
- Benefits: Competitive salary, flexible work options, and opportunities for professional development.
- Other info: Fast-paced startup environment with great potential for career advancement.
- Why this job: Make an impact in the fast-paced world of online gaming and marketing.
- Qualifications: Experience in marketing or affiliate management, especially in iGaming.
The predicted salary is between 36000 - 60000 £ per year.
The Marketing & Affiliate Manager will oversee the planning and execution of marketing campaigns, affiliate acquisition and management, and market expansion strategies. This role requires a mix of analytical skills, relationship management, and creative marketing know-how — ideally with experience in iGaming, casino, sportsbook, or related gambling verticals. You’ll be responsible for building our affiliate network, optimizing ROI from marketing spend, and leading campaigns that drive player acquisition and retention in both established and emerging markets.
Key Responsibilities:
- Develop and execute multi-channel marketing strategies (digital, social, influencer, affiliate) to grow player acquisition and brand awareness.
- Build, manage, and expand the affiliate network, including recruitment, onboarding, negotiation, and ongoing relationship management.
- Analyze and optimize campaign performance, ensuring effective ROI tracking and player lifetime value growth.
- Identify new market opportunities, especially within North America, and tailor strategies for regional compliance, audience preferences, and competitive landscape.
- Collaborate with internal teams (CRM, product, data analytics, creative) to align promotions, content, and campaigns with company goals.
- Manage budgets, media spend, and performance reporting across all marketing and affiliate channels.
- Stay ahead of trends in the industry, regulatory changes, and marketing technologies.
- Attend industry events, trade shows, and affiliate conferences to strengthen partnerships and discover new growth avenues might be required but not on regular basis.
Requirements:
- Experience in marketing or affiliate management within the iGaming / gambling / online casino industry or relevant.
- Proven track record of driving user acquisition and managing affiliate programs with measurable ROI.
- Strong understanding of marketing funnels, player behavior, and retention metrics.
- Experience with North American markets (US, Canada) is highly desirable.
- Excellent negotiation and relationship management skills.
- Data-driven mindset — comfortable working with analytics tools (GA4, AppsFlyer, Adjust, Power BI, etc.).
- Self-motivated, proactive, and adaptable to a fast-paced startup environment.
Marketing & Affiliate Manager in Kingston upon Hull employer: MaxDuel
As a leading player in the iGaming industry, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and innovation. Our Marketing & Affiliate Manager role offers not only competitive remuneration but also extensive opportunities for professional growth and development, particularly in the thriving North American market. Join us to be part of a forward-thinking team that values collaboration, embraces new ideas, and is committed to driving success in an exciting and rapidly evolving sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Affiliate Manager in Kingston upon Hull
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MaxDuel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MaxDuel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MaxDuel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MaxDuel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Affiliate Manager in Kingston upon Hull
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MaxDuel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MaxDuel:Show us that you’ve done your homework! In your application, briefly mention what you admire about MaxDuel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MaxDuel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MaxDuel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MaxDuel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
