At a Glance
- Tasks: Lead exciting marketing campaigns and build a thriving affiliate network.
- Company: Dynamic iGaming company focused on innovation and growth.
- Benefits: Competitive salary, flexible hours, and opportunities for professional development.
- Other info: Collaborative environment with great potential for career advancement.
- Why this job: Join a fast-paced startup and make a real impact in the gaming industry.
- Qualifications: Experience in marketing or affiliate management, especially in iGaming.
The predicted salary is between 36000 - 60000 £ per year.
The Marketing & Affiliate Manager will oversee the planning and execution of marketing campaigns, affiliate acquisition and management, and market expansion strategies. This role requires a mix of analytical skills, relationship management, and creative marketing know-how — ideally with experience in iGaming, casino, sportsbook, or related gambling verticals.
You’ll be responsible for building our affiliate network, optimizing ROI from marketing spend, and leading campaigns that drive player acquisition and retention in both established and emerging markets.
Key Responsibilities:- Develop and execute multi-channel marketing strategies (digital, social, influencer, affiliate) to grow player acquisition and brand awareness.
- Build, manage, and expand the affiliate network, including recruitment, onboarding, negotiation, and ongoing relationship management.
- Analyze and optimize campaign performance, ensuring effective ROI tracking and player lifetime value growth.
- Identify new market opportunities, especially within North America, and tailor strategies for regional compliance, audience preferences, and competitive landscape.
- Collaborate with internal teams (CRM, product, data analytics, creative) to align promotions, content, and campaigns with company goals.
- Manage budgets, media spend, and performance reporting across all marketing and affiliate channels.
- Stay ahead of trends in the industry, regulatory changes, and marketing technologies.
- Attend industry events, trade shows, and affiliate conferences to strengthen partnerships and discover new growth avenues might be required but not on regular basis.
- Experience in marketing or affiliate management within the iGaming / gambling / online casino industry or relevant.
- Proven track record of driving user acquisition and managing affiliate programs with measurable ROI.
- Strong understanding of marketing funnels, player behavior, and retention metrics.
- Experience with North American markets (US, Canada) is highly desirable.
- Excellent negotiation and relationship management skills.
- Data-driven mindset — comfortable working with analytics tools (GA4, AppsFlyer, Adjust, Power BI, etc.).
- Self-motivated, proactive, and adaptable to a fast-paced startup environment.
Marketing & Affiliate Manager in Birmingham employer: MaxDuel
Join a dynamic and innovative team as a Marketing & Affiliate Manager, where your expertise in the iGaming sector will be valued and nurtured. Our company fosters a collaborative work culture that prioritises employee growth through continuous learning opportunities and exposure to cutting-edge marketing technologies. Located in a vibrant market, we offer competitive benefits and the chance to make a significant impact on our brand's expansion in North America.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Affiliate Manager in Birmingham
✨Tip Number 1
Network like a pro! Attend industry events and conferences to meet potential employers and fellow marketers. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and successes in affiliate management. This visual proof of your expertise can really set you apart from the competition.
✨Tip Number 3
Be proactive! Reach out to companies directly, even if they’re not advertising a position. A well-crafted email expressing your interest can lead to opportunities that aren’t publicly listed.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it’s the best way to ensure your application gets noticed.
We think you need these skills to ace Marketing & Affiliate Manager in Birmingham
Some tips for your application 🫡
Show Off Your Experience:When you're writing your application, make sure to highlight any relevant experience you have in marketing or affiliate management, especially in the iGaming or gambling sectors. We want to see how your background aligns with our needs!
Be Data-Driven:Since we love a data-driven mindset, don’t forget to mention your experience with analytics tools like GA4 or Power BI. Share specific examples of how you've used data to optimise campaigns and drive results.
Tailor Your Application:Make your application stand out by tailoring it to our job description. Use keywords from the listing and show us how your skills and experiences match what we're looking for. It’ll make a big difference!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Don’t miss out!
How to prepare for a job interview at MaxDuel
✨Know Your Numbers
Make sure you brush up on your analytical skills before the interview. Be ready to discuss specific metrics you've used to measure campaign success, like ROI and player lifetime value. This will show that you understand the data-driven mindset required for the role.
✨Showcase Your Network
Prepare to talk about your experience in building and managing affiliate networks. Highlight any successful partnerships you've developed in the iGaming or gambling sectors. This will demonstrate your relationship management skills and your ability to drive user acquisition.
✨Tailor Your Strategies
Research the North American market and be prepared to discuss how you would tailor marketing strategies for this region. Mention any insights you have about audience preferences and compliance issues, as this shows you're proactive and knowledgeable about market expansion.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in the iGaming industry and marketing technologies. Bring up any recent developments or tools you've used that could benefit the company. This will illustrate your commitment to staying current and your enthusiasm for the role.
