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- Tasks: Create and implement innovative lead generation strategies using AI and digital marketing tools.
- Company: Join Kompetenza, a leading Salesforce partner in digital transformation.
- Benefits: Enjoy remote work flexibility, competitive salary, and performance-based commissions.
- Why this job: Build a lead generation engine from scratch and make a real impact.
- Qualifications: 3+ years in lead generation with strong tech industry experience.
- Other info: Collaborate with a global team and leverage cutting-edge technologies.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote / UAE / Portugal/UK - Option to relocate to Dubai post Probation Period
Company: Kompetenza
Department: Marketing Sales
Reports To: Sales Director
About Kompetenza
Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies.
Role Overview
We are looking for a Manager of Lead Generation to build and implement a digital infrastructure for acquiring new customers in multiple territories. This role will focus on developing a multi-channel lead generation strategy, utilising CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns. This is an exciting opportunity to build a lead generation engine from the ground up, working with advanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and will be hands-on in designing and executing scalable lead acquisition strategies.
Key Responsibilities
- Lead Generation Strategy Execution
- Design and implement a scalable lead generation system to acquire customers in multiple regions.
- Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting.
- Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimise prospecting and outreach.
- Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies.
- CRM Marketing Automation Infrastructure
- Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking.
- Implement and optimise marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns.
- Leverage AI-driven tools for automated outreach, personalised email campaigns, and customer targeting.
- Digital Marketing SEO Optimization
- Develop and execute SEO strategies to enhance online visibility and organic lead acquisition.
- Optimise website landing pages and content strategy for lead conversion.
- Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads.
- Track key lead generation KPIs, ensuring performance optimisation and ROI maximisation.
- Data-Driven Optimization Analytics
- Implement lead scoring and segmentation models to identify high-converting prospects.
- Analyse campaign data, sales funnel performance, and customer behaviour insights to refine strategies.
- Use AI-powered analytics and automation to continuously optimise lead generation efforts.
- Collaboration Leadership
- Work closely with the sales team to align lead generation strategies with revenue goals.
- Coordinate with content marketers and designers to create compelling assets that drive engagement.
- Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients.
Requirements
Must-Have Skills
- 3+ years of experience in lead generation, digital marketing, or demand generation.
- Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar).
- Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation.
- Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimisation.
- Expertise in data-driven marketing, campaign performance tracking, and conversion optimisation.
- Strong understanding of B2B sales funnels and outbound/inbound lead generation.
Soft Skills Personality Traits
- Strategic thinker with a data-driven mindset.
- Proactive and hands-on – able to build processes from scratch.
- Excellent project management and execution skills.
- Strong communication and stakeholder management skills.
Benefits
Why Join Kompetenza?
- Build a lead generation machine from the ground up – an exciting opportunity to create a scalable system.
- Work with cutting-edge AI and automation tools to optimise sales outreach.
- High earning potential – competitive salary with performance-based commission.
- Remote work flexibility with a global team.
Digital Lead Generation Manager employer: MaxAccelerate
Contact Detail:
MaxAccelerate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Lead Generation Manager
✨Tip Number 1
Network like a pro! Get on LinkedIn and connect with industry folks. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. It’s all about making those connections that could lead to your next opportunity.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your lead generation strategies and successes. Use case studies or examples of campaigns you've run to demonstrate your expertise. This is your chance to shine!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their lead generation tactics and think about how you can contribute. Bring fresh ideas to the table – they’ll love your proactive approach!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent like yours. Plus, it shows you’re genuinely interested in joining our team at Kompetenza. Let’s build that lead generation machine together!
We think you need these skills to ace Digital Lead Generation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Lead Generation Manager role. Highlight your experience with CRM systems, AI-driven tools, and digital marketing strategies that align with what we're looking for.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past successes in lead generation and how you can bring that expertise to our team at Kompetenza.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use quantifiable achievements to show how you've successfully implemented lead generation strategies in the past. We love numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Kompetenza.
How to prepare for a job interview at MaxAccelerate
✨Know Your Tools
Familiarise yourself with the specific AI-driven lead generation tools mentioned in the job description, like Amplemarket or ZoomInfo. Be ready to discuss how you've used these tools in past roles and how they can enhance lead generation strategies.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in designing multi-channel lead generation strategies. Think of examples where you successfully implemented SEO, Google AdWords, or LinkedIn marketing campaigns, and be ready to explain the results.
✨Data-Driven Mindset
Since this role requires a strong understanding of data analytics, come prepared with examples of how you've used data to optimise campaigns. Discuss any lead scoring or segmentation models you've implemented and their impact on conversion rates.
✨Collaboration is Key
Highlight your experience working with sales teams and content marketers. Be ready to share how you’ve aligned lead generation strategies with revenue goals and how collaboration has led to successful outcomes in your previous roles.
