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For Companies At a Glance
- Tasks: Build and implement a digital lead generation system using cutting-edge AI and marketing techniques.
- Company: Join Kompetenza, a leading Salesforce partner in digital transformation.
- Benefits: Enjoy remote work flexibility, competitive salary, and performance-based commissions.
- Why this job: Create impactful lead generation strategies and work with innovative technologies.
- Qualifications: 3+ years in lead generation or digital marketing, especially in tech.
- Other info: Collaborate with a global team and enjoy excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote / UAE / Portugal / UK - Option to relocate to Dubai post Probation Period
Company: Kompetenza
Department: Marketing & Sales
Reports To: Sales Director
Overview: Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies. This role is to build and implement a digital infrastructure for acquiring new customers in multiple territories and focus on a multi-channel lead generation strategy. This is an exciting opportunity to build a lead generation engine from the ground up, using advanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and will be hands-on in designing and executing scalable lead acquisition strategies.
Key Responsibilities
- Lead Generation Strategy & Execution
- Design and implement a scalable lead generation system to acquire customers in multiple regions
- Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting
- Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach
- Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies
- Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking
- Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns
- Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting
- Develop and execute SEO strategies to enhance online visibility and organic lead acquisition
- Optimize website landing pages and content strategy for lead conversion
- Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads
- Track key lead generation KPIs, ensuring performance optimization and ROI maximization
- Implement lead scoring and segmentation models to identify high-converting prospects
- Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies
- Use AI-powered analytics and automation to continuously optimize lead generation efforts
- Work closely with the sales team to align lead generation strategies with revenue goals
- Coordinate with content marketers and designers to create compelling assets that drive engagement
- Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients
Qualifications
Must-Have Skills & Experience
- 3+ years of experience in lead generation, digital marketing, or demand generation
- Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar)
- Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation
- Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization
- Expertise in data-driven marketing, campaign performance tracking, and conversion optimization
- Strong understanding of B2B sales funnels and outbound/inbound lead generation
Soft Skills & Personality Traits
- Strategic thinker with a data-driven mindset
- Proactive and hands-on - able to build processes from scratch
- Excellent project management and execution skills
- Strong communication and stakeholder management skills
Benefits
Why Join Kompetenza?
- Build a lead generation machine from the ground up – a scalable system
- Work with cutting-edge AI and automation tools to optimize sales outreach
- High earning potential – competitive salary with performance-based commission
- Remote work flexibility with a global team
Additional Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: IT Services and IT Consulting
Digital Lead Generation Manager in Edinburgh employer: Max Accelerate
Contact Detail:
Max Accelerate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Lead Generation Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend virtual events, and don’t be shy about asking for informational interviews. Building connections can lead to job opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements in lead generation and digital marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their products and services, especially in CRM and AI-driven solutions, so you can speak confidently about how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent like yours, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Digital Lead Generation Manager in Edinburgh
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Lead Generation Manager role. Highlight your experience in lead generation, digital marketing, and any specific tools you've used like Salesforce or AI-driven platforms. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about lead generation and how your background makes you the perfect fit for our team. Don't forget to mention any relevant achievements that showcase your expertise.
Showcase Your Data Skills: Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical skills. Share examples of how you've used data to optimise campaigns or improve lead generation strategies in your previous roles. We love numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at Kompetenza!
How to prepare for a job interview at Max Accelerate
✨Know Your Tech Inside Out
Make sure you brush up on your knowledge of CRM systems, especially Salesforce. Be ready to discuss how you've used AI-driven lead generation tools in the past and how they can be applied to build a scalable lead generation system.
✨Showcase Your Multi-Channel Strategy
Prepare examples of successful multi-channel campaigns you've executed. Highlight your experience with SEO, paid advertising, and LinkedIn marketing, and be ready to explain how you would implement these strategies for Kompetenza.
✨Data is Your Best Friend
Familiarise yourself with key performance indicators (KPIs) related to lead generation. Be prepared to discuss how you've used data analytics to optimise campaigns and improve conversion rates in previous roles.
✨Collaboration is Key
Emphasise your ability to work closely with sales teams and content creators. Share examples of how you've coordinated efforts to align lead generation strategies with revenue goals, showcasing your project management skills.
