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- Tasks: Create and implement innovative lead generation strategies using cutting-edge digital tools.
- Company: Join Kompetenza, a leading Salesforce partner in digital transformation.
- Benefits: Enjoy competitive salary, performance-based commission, and remote work flexibility.
- Why this job: Build a scalable lead generation system and work with advanced AI technologies.
- Qualifications: 3+ years in lead generation, strong CRM and digital marketing skills required.
- Other info: Exciting opportunity for career growth in a dynamic, global team.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote / UAE / Portugal / UK - Option to relocate to Dubai post Probation Period
Company: Kompetenza
Department: Marketing & Sales
Reports To: Sales Director
About Kompetenza: Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies.
Role Overview: We are looking for a Manager of Lead Generation to build and implement a digital infrastructure for acquiring new customers in multiple territories. This role will focus on developing a multi-channel lead generation strategy, utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns. This is an exciting opportunity to build a lead generation engine from the ground up, working with advanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and will be hands-on in designing and executing scalable lead acquisition strategies.
Key Responsibilities:
- Design and implement a scalable lead generation system to acquire customers in multiple regions.
- Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting.
- Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach.
- Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies.
- Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking.
- Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns.
- Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting.
- Develop and execute SEO strategies to enhance online visibility and organic lead acquisition.
- Optimize website landing pages and content strategy for lead conversion.
- Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads.
- Track key lead generation KPIs, ensuring performance optimization and ROI maximization.
- Implement lead scoring and segmentation models to identify high-converting prospects.
- Analyze campaign data, sales funnel performance, and customer behaviour insights to refine strategies.
- Use AI-powered analytics and automation to continuously optimize lead generation efforts.
- Work closely with the sales team to align lead generation strategies with revenue goals.
- Coordinate with content marketers and designers to create compelling assets that drive engagement.
- Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients.
Requirements:
Must-Have Skills & Experience:
- 3+ years of experience in lead generation, digital marketing, or demand generation.
- Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar).
- Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation.
- Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization.
- Expertise in data-driven marketing, campaign performance tracking, and conversion optimization.
- Strong understanding of B2B sales funnels and outbound/inbound lead generation.
Soft Skills & Personality Traits:
- Strategic thinker with a data-driven mindset.
- Proactive and hands-on - able to build processes from scratch.
- Excellent project management and execution skills.
- Strong communication and stakeholder management skills.
Benefits:
- Build a lead generation machine from the ground up - an exciting opportunity to create a scalable system.
- Work with cutting-edge AI and automation tools to optimize sales outreach.
- High earning potential - competitive salary with performance-based commission.
- Remote work flexibility with a global team.
Digital Lead Generation Manager employer: Max Accelerate Technology Group
Contact Detail:
Max Accelerate Technology Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Lead Generation Manager
✨Tip Number 1
Network like a pro! Get on LinkedIn and connect with folks in the industry. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. It’s all about making those connections that could lead to your next opportunity.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your lead generation strategies and successes. This is your chance to demonstrate what you can bring to the table, especially with your experience in CRM and digital marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their lead generation tactics and think about how you can contribute to their success. Tailor your responses to highlight your hands-on experience with tools like Salesforce and AI-driven platforms.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent that can help us build innovative lead generation strategies. Plus, it shows you’re genuinely interested in joining our team at Kompetenza.
We think you need these skills to ace Digital Lead Generation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Lead Generation Manager role. Highlight your experience with CRM systems, AI-driven tools, and digital marketing strategies. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about lead generation and how your background in the tech industry makes you a perfect fit for us. Don't forget to mention any specific tools or strategies you've successfully implemented.
Showcase Your Achievements: When detailing your experience, focus on quantifiable achievements. Did you increase lead conversion rates or improve campaign performance? We love numbers that tell a story, so make sure to include them in your application!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Kompetenza!
How to prepare for a job interview at Max Accelerate Technology Group
✨Know Your Tools
Familiarise yourself with the AI-driven lead generation tools mentioned in the job description, like Amplemarket and ZoomInfo. Be ready to discuss how you've used similar tools in past roles to optimise lead acquisition and outreach.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing multi-channel lead generation strategies. Think of specific examples where you designed campaigns using SEO, Google AdWords, or LinkedIn marketing, and be ready to explain the results.
✨Data-Driven Mindset
Since this role requires a strong understanding of data analytics, come prepared with examples of how you've used data to drive decisions in your previous positions. Highlight any experience with lead scoring or segmentation models you've implemented.
✨Collaboration is Key
Emphasise your ability to work closely with sales teams and other departments. Prepare examples of how you've coordinated with content marketers or designers to create compelling assets that drive engagement and conversion.
