At a Glance
- Tasks: Lead B2B marketing strategy, campaigns, and drive measurable growth in Employee Benefits.
- Company: Mattioli Woods, a leader in financial security solutions with a supportive culture.
- Benefits: Competitive salary, 34.5-hour work week, hybrid working, and generous holiday allowance.
- Other info: Join a collaborative team and enjoy training and development opportunities.
- Why this job: Own a meaningful marketing function and see the direct impact of your work.
- Qualifications: Proven B2B marketing experience, strong commercial mindset, and ability to simplify complex ideas.
The predicted salary is between 60000 - 70000 £ per year.
This is a rare opportunity to own a marketing function end-to-end - building the strategy, shaping the proposition, running the campaigns, and seeing the direct commercial impact of your work. We're looking for an experienced B2B Marketing Manager to take full ownership of how Mattioli Woods positions and grows its Employee Benefits business. You'll work at the intersection of marketing, sales and commercial strategy - partnering with a consultant-led team to generate leads, win clients and deepen existing relationships. If you're a marketer who wants real autonomy, a clear brief and a direct line to revenue - this is it.
The marketing challenge: Employee Benefits is a crowded, complex market. Employers have more choice than ever, but less time to evaluate it. The opportunity here is to cut through - building a clear, differentiated narrative for Mattioli Woods and turning it into campaigns, content and conversations that drive measurable growth. You’ll own the full marketing mix: go-to-market strategy, lead generation, proposition messaging, digital presence, thought leadership, events, and consultant enablement.
What we’re looking for:
- Proven B2B marketing experience, ideally in financial services, professional services or a similarly complex sector
- A strong commercial mindset - you measure success in pipeline and revenue, not just impressions and clicks
- The ability to distil complex propositions into simple, persuasive stories
- Experience working alongside sales or advisory teams, influencing behaviour and driving adoption
- Confident managing multiple workstreams independently in a fast-moving environment
- Experience in Employee Benefits is a plus - but the ability to learn a market quickly and market it brilliantly matters more.
What you’ll do:
- Define and deliver the marketing strategy for Employee Benefits
- Identify and prioritise growth opportunities
- Embed a culture of measurable, accountable marketing
- Build and execute targeted multi-channel campaigns that generate qualified leads
- Develop sector-specific propositions to open doors in priority markets
- Work hand‑in‑glove with advisers to convert marketing activity
- Simplify complex services into clear, compelling narratives that resonate with target audience
- Create high‑quality content across digital, social, events and sales materials
- Lead the development of original research and flagship insight reports
- Own the Employee Benefits digital presence – website, landing pages, SEO etc
- Drive LinkedIn visibility and amplifying consultant campaign content
- Equip advisers with the tools, materials and campaigns
About Mattioli Woods:
With decades of experience, Mattioli Woods helps businesses and individuals achieve financial security through tailored, relationship‑led solutions. We combine deep technical expertise with a professional yet supportive culture – ensuring our people and clients thrive.
What’s in it for you:
- Competitive salary (depending on experience)
- 34.5-hour working week
- 4x salary life assurance and group income protection
- 25 days’ holiday plus statutory (increasing with service)
- Hybrid working – a blend of home and office time in Leicester
- Training and development opportunities
- A supportive, collaborative team environment
If you're a marketer who wants to own something meaningful and see the results of your work, we'd love to hear from you.
Senior B2B Benefits Marketing Lead | Growth & Strategy in Leicester employer: Mattioli Woods
Mattioli Woods is an exceptional employer that empowers its employees with the autonomy to shape impactful marketing strategies in a supportive and collaborative environment. With a focus on professional growth, competitive benefits, and a commitment to work-life balance through a 34.5-hour working week and hybrid working options, we ensure our team thrives while making a meaningful difference in the Employee Benefits sector. Join us to leverage your expertise and see the direct commercial impact of your work in a dynamic and rewarding role.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Benefits Marketing Lead | Growth & Strategy in Leicester
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This is your chance to demonstrate how you can cut through the noise in a crowded market like Employee Benefits.
✨Tip Number 3
Prepare for interviews by understanding the company’s challenges and how you can help solve them. We want to see you come in with ideas on how to build that clear, differentiated narrative for Mattioli Woods.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior B2B Benefits Marketing Lead | Growth & Strategy in Leicester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your B2B marketing experience, especially in financial or professional services. We want to see how you've driven revenue and influenced sales teams!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about Employee Benefits and how you can simplify complex propositions into engaging narratives. Show us your personality and enthusiasm!
Showcase Your Campaign Successes:We love numbers! When detailing your past campaigns, include metrics that demonstrate your impact. Whether it's lead generation or revenue growth, we want to see how you've made a difference in previous roles.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to hear from you!
How to prepare for a job interview at Mattioli Woods
✨Know Your Market
Before the interview, dive deep into the Employee Benefits market. Understand the key players, trends, and challenges. This will not only show your enthusiasm but also help you articulate how you can cut through the noise for Mattioli Woods.
✨Showcase Your Success Metrics
Be ready to discuss specific examples of how you've driven revenue and pipeline growth in previous roles. Use concrete numbers and results to illustrate your impact, as this aligns perfectly with the commercial mindset they're looking for.
✨Prepare Your Propositions
Think about how you would simplify complex propositions into compelling narratives. Prepare a few examples of how you’ve done this before, as it’s crucial for the role. This will demonstrate your ability to resonate with the target audience.
✨Engage with Their Culture
Familiarise yourself with Mattioli Woods' culture and values. Be prepared to discuss how you can contribute to their supportive and collaborative environment. Showing that you align with their ethos can set you apart from other candidates.
