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For Companies At a Glance
- Tasks: Drive wine growth, collaborate with sales teams, and deliver engaging wine experiences.
- Company: Join C&C Group, a premium drinks company known for iconic brands like Bulmers and Magners.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Field-based role covering the South West of England with excellent career growth potential.
- Why this job: Be the wine expert, make an impact, and elevate our reputation in the industry.
- Qualifications: WSET Level 2 required; strong wine knowledge and commercial acumen essential.
The predicted salary is between 35000 - 45000 £ per year.
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s. Please note this is a 12 month FTC position and will be field based covering the South West of England: Somerset/Dorset/Hampshire.
Purpose of the role
The Wine Development Manager is the wine expert within their specific region, working in close partnership with the sales team to deliver wine growth targets. This role combines collaboration with accountability partnering with the sales team to share wine knowledge and best practice, and co-create solutions that achieve wine targets, improve product mix, and unlock premium opportunities. With a strong commercial focus and growth mindset, you will drive mix improvement, deliver training, and engage customers to position our business as the leading wine wholesaler and elevate our reputation for wine excellence.
About the role
- Partner with Area Sales Managers (ASMs) or Key Account Managers (KAM’s) to deliver wine targets and drive profitable growth within your designated RSM/KAM region.
- Take ownership for wine performance metrics in the region, tracking progress and reporting results.
- Win and Grow new quality wine led customers on behalf of the ASM’s / KAM’s.
- Proactively identify and target high-potential customers to increase wine distribution and share.
- Improve product mix across existing accounts, unlocking Good, Better, Best opportunities and creating smart value solutions for price-sensitive customers.
- Support strategic and targeted Wine growth in the on-trade, focusing on premium and agency wines to maximize return.
- Collaborate with ASMs / KAM’s in customer conversations, co-creating proposals that meet commercial and quality objectives.
- Deliver wine tastings and provide tailored support for wine lists, menu development, POS, and promotional activity to enhance customer experience.
- Host supplier visits, trade tastings, and consumer events to showcase our portfolio and strengthen relationships.
- Provide wine training for customer staff and internal sales teams to build confidence and capability.
- Share best practice and insights across regional teams to drive consistency and excellence in wine selling.
- Champion agency and premium wine distribution within customer segmentation strategies.
- Drive activation of wine initiatives and ensure execution at outlet level.
About you
- WSET Level 2 (minimum) required; WSET Level 3 preferred or equivalent advanced wine qualification.
- Strong understanding of wine styles, regions, and food pairing principles.
- Knowledge of on-trade channel dynamics and customer segmentation.
- Commercial understanding of pricing, margin, and mix strategies.
- Ability to identify opportunities, negotiate effectively, and deliver profitable growth.
- Skilled at building trust and credibility with internal teams and customers.
- Confident delivering tastings, training sessions, and engaging presentations.
- Ability to interpret data and identify trends to inform decisions.
- Works effectively with ASMs and cross-functional teams to achieve shared goals.
- Manages pipeline, prioritises opportunities, and ensures timely execution.
- Proactively seeks opportunities to improve performance and drive results.
- Takes ownership for wine performance in the region and delivers against targets.
- Focused on creating value and enhancing customer experience.
- Shares knowledge and best practice to build capability across the business.
- Thrives in a fast-paced, changing environment.
Wine Development Manager - 12 month FTC employer: Matthew Clark
Contact Detail:
Matthew Clark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Wine Development Manager - 12 month FTC
✨Tip Number 1
Network like a pro! Get out there and connect with people in the wine industry. Attend events, tastings, and trade shows to meet potential employers and showcase your passion for wine. Remember, it’s all about building relationships!
✨Tip Number 2
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like C&C Group, and express your interest in working with them. A friendly email or LinkedIn message can go a long way in getting your foot in the door.
✨Tip Number 3
Show off your expertise! When you get the chance to chat with potential employers, share your knowledge about wine styles, regions, and food pairings. This will not only demonstrate your skills but also show that you’re genuinely passionate about the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are enthusiastic about joining our team and contributing to our wine growth targets.
We think you need these skills to ace Wine Development Manager - 12 month FTC
Some tips for your application 🫡
Show Your Passion for Wine: When writing your application, let your love for wine shine through! Share your experiences with different wine styles and regions, and how they’ve shaped your understanding of the industry. We want to see that you’re not just knowledgeable but genuinely excited about the world of wine.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in sales and wine development, and how it aligns with our goals at C&C Group. We appreciate when candidates take the time to connect their skills with what we’re looking for!
Be Data-Driven: Since this role involves tracking performance metrics, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to drive decisions or improve sales in previous roles. We love candidates who can interpret trends and make informed choices!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there. Let’s get your application rolling!
How to prepare for a job interview at Matthew Clark
✨Know Your Wine Inside Out
Make sure you brush up on your wine knowledge, especially the styles and regions relevant to the role. Be prepared to discuss food pairings and how they can enhance customer experiences. This will show that you're not just a candidate but a true wine enthusiast.
✨Understand the Commercial Landscape
Familiarise yourself with pricing, margin, and mix strategies in the wine industry. Be ready to share insights on how you can identify opportunities for growth and negotiate effectively. This will demonstrate your commercial acumen and readiness to drive profitable growth.
✨Showcase Your Training Skills
Since the role involves delivering tastings and training sessions, think of examples where you've successfully engaged an audience. Prepare to discuss how you would tailor your training to different customer needs, showcasing your ability to build trust and credibility.
✨Collaborate and Co-Create
Highlight your experience working with sales teams or cross-functional groups. Be ready to discuss how you can partner with Area Sales Managers or Key Account Managers to achieve shared goals. This will illustrate your collaborative mindset and commitment to driving results together.