At a Glance
- Tasks: Drive wine growth by partnering with sales teams and delivering engaging training sessions.
- Company: Join C&C Group, a leading premium drinks company with iconic brands.
- Benefits: Competitive salary, career development, and a vibrant work culture.
- Other info: Embrace sustainability and diversity while growing your career with us.
- Why this job: Be the wine expert and make a real impact in a dynamic industry.
- Qualifications: WSET Level 2 required; strong wine knowledge and commercial skills needed.
The predicted salary is between 40000 - 50000 € per year.
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent's.
Purpose of the role
The Wine Development Manager is the wine expert within their specific region, working in close partnership with the sales team to deliver wine growth targets. This role combines collaboration with accountability partnering with the sales team to share wine knowledge and best practice, and co‐create solutions that achieve wine targets, improve product mix, and unlock premium opportunities. With a strong commercial focus and growth mindset, you will drive mix improvement, deliver training, and engage customers to position our business as the leading wine wholesaler and elevate our reputation for wine excellence.
We have 2x open vacancies: 1x based in the Midlands and 1x based in the North of England.
About the role
- Partner with Area Sales Managers (ASMs) or Key Account Managers (KAM's) to deliver wine targets and drive profitable growth within your designated RSM/KAM region.
- Take ownership for wine performance metrics in the region, tracking progress and reporting results.
- Win and Grow new quality wine led customers on behalf of the ASM's / KAM's.
- Proactively identify and target high‐potential customers to increase wine distribution and share.
- Improve product mix across existing accounts, unlocking Good, Better, Best opportunities and creating smart value solutions for price‐sensitive customers.
- Support strategic and targeted Wine growth in the on‐trade, focusing on premium and agency wines to maximize return.
- Collaborate with ASMs / KAM's in customer conversations, co‐creating proposals that meet commercial and quality objectives.
- Deliver wine tastings and provide tailored support for wine lists, menu development, POS, and promotional activity to enhance customer experience.
- Host supplier visits, trade tastings, and consumer events to showcase our portfolio and strengthen relationships.
- Provide wine training for customer staff and internal sales teams to build confidence and capability.
- Share best practice and insights across regional teams to drive consistency and excellence in wine selling.
- Champion agency and premium wine distribution within customer segmentation strategies.
- Drive activation of wine initiatives and ensure execution at outlet level.
About you
- WSET Level 2 (minimum) required; WSET Level 3 preferred or equivalent advanced wine qualification.
- Strong understanding of wine styles, regions, and food pairing principles.
- Knowledge of on‐trade channel dynamics and customer segmentation.
- Commercial understanding of pricing, margin, and mix strategies.
- Ability to identify opportunities, negotiate effectively, and deliver profitable growth.
- Skilled at building trust and credibility with internal teams and customers.
- Confident delivering tastings, training sessions, and engaging presentations.
- Ability to interpret data and identify trends to inform decisions.
- Works effectively with ASMs and cross‐functional teams to achieve shared goals.
- Manages pipeline, prioritises opportunities, and ensures timely execution.
- Proactively seeks opportunities to improve performance and drive results.
- Takes ownership for wine performance in the region and delivers against targets.
- Focused on creating value and enhancing customer experience.
- Shares knowledge and best practice to build capability across the business.
- Thrives in a fast‐paced, changing environment.
About us
Operating through the Matthew Clark, Bibendum, Tennent's and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. Together we grow, brew, manufacture, market, and deliver some of the world's favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.
C&C Group's portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent's, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast‐growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.
We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.
Wine Development Manager in West Bromwich employer: Matthew Clark
C&C Group plc is an exceptional employer, offering a dynamic work culture that prioritises collaboration and personal growth. As a Wine Development Manager, you will benefit from extensive training opportunities, a strong focus on sustainability, and the chance to work with renowned brands in a vibrant industry. With a commitment to employee development and a supportive environment, C&C Group is dedicated to helping you thrive in your career while making a meaningful impact in the world of premium drinks.
StudySmarter Expert Advice🤫
We think this is how you could land Wine Development Manager in West Bromwich
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend wine events, and engage with potential employers on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your wine knowledge! When you get the chance to chat with hiring managers or during interviews, share your insights on wine trends and styles. It’ll demonstrate your passion and expertise in the field.
✨Tip Number 3
Practice makes perfect! Prepare for interviews by role-playing common questions with friends or family. This will help you articulate your thoughts clearly and confidently when discussing your experience and ideas.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at C&C Group. Plus, it’s a great way to stay updated on new opportunities tailored to your skills.
We think you need these skills to ace Wine Development Manager in West Bromwich
Some tips for your application 🫡
Show Your Wine Knowledge:Make sure to highlight your wine expertise in your application. Mention any relevant qualifications like WSET Level 2 or 3, and share your understanding of wine styles and regions. We want to see your passion for wine shine through!
Tailor Your Application:Don’t just send a generic CV! Tailor your application to reflect how your skills align with the role of Wine Development Manager. Use keywords from the job description to show us you’re the perfect fit for our team.
Share Your Success Stories:We love hearing about your past achievements! Include specific examples of how you've driven growth or improved product mix in previous roles. This will help us understand how you can contribute to our wine targets.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at C&C Group!
How to prepare for a job interview at Matthew Clark
✨Know Your Wines
Make sure you brush up on your wine knowledge before the interview. Understand different wine styles, regions, and food pairings. Being able to discuss these confidently will show that you're the wine expert they need.
✨Understand the Market
Familiarise yourself with the on-trade channel dynamics and customer segmentation. Research C&C Group's portfolio and their competitors. This will help you demonstrate your commercial understanding and how you can contribute to their growth.
✨Prepare for Collaboration
Since the role involves working closely with Area Sales Managers and Key Account Managers, think of examples from your past experiences where you've successfully collaborated with teams. Be ready to discuss how you can co-create solutions and drive profitable growth.
✨Showcase Your Training Skills
As a Wine Development Manager, you'll be delivering tastings and training sessions. Prepare to share your approach to engaging presentations and how you’ve built confidence in others through training. This will highlight your ability to elevate the team's wine selling capabilities.
