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For Companies At a Glance
- Tasks: Drive channel activation and collaborate with teams to enhance brand value.
- Company: Join C&C Group, a leading premium drinks company with iconic brands.
- Benefits: Competitive salary, travel opportunities, and a focus on sustainability.
- Why this job: Make an impact in the drinks industry while developing your strategic skills.
- Qualifications: Experience in FMCG and a passion for the on-trade drinks sector.
- Other info: Dynamic role with excellent career growth and a culture of collaboration.
The predicted salary is between 36000 - 60000 £ per year.
The exciting and dynamic role of the Channel Strategy & Planning Manager for England & Wales IFT is to execute channel activation across our exciting portfolio of brands, working collaboratively with the commercial, procurement and brand marketing teams. This role utilises category data to drive strategic thinking, unlocking insight to develop activation plans allowing us to win in the marketplace.
Responsibilities
- Unlocking customers and consumer insights to generate breakthrough performance.
- Strong understanding of the On Trade Channel to drive the creation and execution of clear and powerful commercial channel plans.
- Cross functional working with the finance and sales teams to understand the commercial performance of all categories, suppliers, producers and our brands, highlighting and recommending action as required, and identifying opportunities for further revenue and profit growth.
- Driving visibility at every consumer touch point.
- Ongoing competitor analysis sharing information at monthly team meetings.
- Working with sales, B2B marketing and procurement to curate the optimal range to go to market based on consumer insight and category sell.
- Execute Distribution Gold Standard through sales teams, suppliers, producers and our brands.
- Manage the annual calendar of activity and prioritised channel calendar of activity.
- Set clear KPI's and measures across all campaign performance making recommendations based on thorough performance review of activity.
- Customer engagement – work with B2B marketing and/or consumer brand teams to deliver customised tender and/or sell-in documents.
- Support senior managers to deliver end to end management of RTM collateral from brief, creation implementation and evaluation of activation at the point of purchase that directly impacts profitability, retention and new business.
- Presenting & influencing at monthly sales team meetings: sharing success of other Channel Strategy activity, providing channel insights and initiatives that directly impact profitability, penetration and retention.
Qualifications
- Relevant experience within an FMCG background.
- Full UK Driving License.
- On trade experience essential with a passion for the on trade and drinks categories.
- Proficient use of Microsoft Office (PowerPoint, Excel).
- Comfortable with managing a diverse workload of projects.
- Consumer insight driven, business planning, commercial strategy and creative skills a must with proven ability to translate into compelling narrative for action.
- Excellent project management skills.
- Strong ability to build and leverage relationships with internal teams and senior management.
- Travel is required across GB for sales meetings and customer facing meetings and events.
About C&C Group plc
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. Operating through the Matthew Clark, Bibendum, Tennent's and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. We seek to champion and embed sustainability in everything that we do at C&C.
Channel Strategy & Planning Manager in Wales employer: Matthew Clark
Contact Detail:
Matthew Clark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Strategy & Planning Manager in Wales
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their market position and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate, but someone who truly gets their business.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it relates to the Channel Strategy & Planning Manager role. Keep it concise and impactful, highlighting your understanding of the On Trade Channel and consumer insights.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the company. And remember, apply through our website for the best chance!
We think you need these skills to ace Channel Strategy & Planning Manager in Wales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Channel Strategy & Planning Manager role. Highlight your FMCG background and any relevant on-trade experience to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the drinks industry and how your insights can drive our channel strategies. Be genuine and let your personality come through.
Showcase Your Data Skills: Since this role involves utilising category data, make sure to mention any experience you have with data analysis or insights generation. We love candidates who can turn numbers into actionable strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Matthew Clark
✨Know Your Brands
Before the interview, dive deep into the brands under C&C Group. Understand their market positioning, target audience, and recent campaigns. This knowledge will help you demonstrate your passion for the on-trade channel and how you can contribute to building brand equity.
✨Showcase Your Data Skills
Since the role involves utilising category data to drive strategic thinking, be prepared to discuss how you've used data in past roles. Bring examples of insights you've unlocked and how they led to successful activation plans. This will show your analytical prowess and strategic mindset.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various teams like finance, sales, and marketing. Think of examples from your experience where you successfully collaborated across departments. Highlight your communication skills and how you’ve influenced outcomes through teamwork.
✨Master the Art of Presentation
As you'll be presenting at monthly sales meetings, practice your presentation skills. Prepare a mock presentation on a relevant topic, focusing on clarity and engagement. This will not only boost your confidence but also showcase your ability to influence and share insights effectively.
