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- Tasks: Lead a dynamic sales team to drive growth in the drinks industry.
- Company: Join one of the UK's largest drinks wholesalers with a passion for the trade.
- Benefits: Competitive salary, travel opportunities, and a focus on personal development.
- Other info: Embrace a culture of sustainability and diversity in a supportive environment.
- Why this job: Make an impact in a vibrant industry while developing your leadership skills.
- Qualifications: Experience in sales management and a strong understanding of the drinks market.
The predicted salary is between 45000 - 55000 £ per year.
We’re a team of drinks industry obsessives, driven by supporting the trade – day in and night out. Passion paired with unparalleled industry insight mean we’re always moving forward, collaborating with our customers to understand the needs of their business and to ensure we’re supporting their future growth. We are one of the UK’s largest drinks wholesalers, supplying drinks to several thousand venues in every part of the UK and every segment of the trade, from luxury hotels and world-class event spaces to local restaurants and community pubs. With over 200 years of on-trade experience behind us, and unique insight into the future of our industry, our experience matters.
We’re looking for an experienced Regional Sales Manager to lead and inspire a high-performing regional sales team, driving profitable growth across the On Trade. In this role, you’ll translate commercial strategy into standout execution – winning new customers, growing share with existing ones, and ensuring our brands and partner portfolio thrive in every outlet. You’ll create a performance-led culture through clear expectations, strong coaching, and capability development, empowering your team to deliver exceptional results. This is a field-based role covering the South West.
About the Role
- Lead and develop a team of Area Sales Managers to deliver agreed volume, value, and margin targets
- Win new customers and grow share of existing accounts across priority brands
- Translate company strategy into clear regional priorities, KPIs, and execution plans
- Build strong customer relationships, improving experience and unlocking growth opportunities
- Support and coach ASMs on key account management, negotiation, and value growth
- Manage promotional spend, pricing, and capital investment to deliver profitable growth
- Champion CRM and reporting tools, ensuring accurate forecasting and data-led decisions
- Deliver high standards of brand activation, visibility, and compliance across your region
- Work cross-functionally with Marketing, Category, Finance, and Supply Chain to deliver integrated customer solutions
About you
- Proven experience leading a team of Area Sales Managers (or similar) with a strong performance track record
- Strong commercial acumen, including P&L, pricing, margin management, and ROI
- On Trade or drinks industry sales experience, with strengths in acquisition and account development
- A coach-led leadership style with the ability to develop talent through structured PDPs
- Confidence using data, CRM, and reporting tools to drive decisions and performance
- Excellent communication and influencing skills with customers and senior stakeholders
- Strong knowledge of the local licensed trade, competitor landscape, and regulations
- WSET Level 2 or above
- A valid UK driving licence and flexibility for regular travel
About us
Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.
We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.
Regional Sales Manager employer: Matthew Clark
Contact Detail:
Matthew Clark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager
✨Tip Number 1
Get to know the company inside out! Research their brands, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral – which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to sales management. Think about how you would handle specific challenges in the drinks industry and be ready to share your insights.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Regional Sales Manager
Some tips for your application 🫡
Show Your Passion: We want to see your enthusiasm for the drinks industry! Make sure to highlight any relevant experience or projects that showcase your passion and understanding of the trade.
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to tailor your application to our specific role and company values. Mention how your skills align with our mission of supporting the trade and driving growth.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and experiences quickly.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people and shows you’re serious about joining our team!
How to prepare for a job interview at Matthew Clark
✨Know Your Numbers
As a Regional Sales Manager, you'll need to demonstrate strong commercial acumen. Brush up on your P&L knowledge, pricing strategies, and margin management. Be ready to discuss how you've used these skills in past roles to drive growth.
✨Showcase Your Leadership Style
This role requires a coach-led leadership approach. Prepare examples of how you've developed talent in your team through structured personal development plans (PDPs). Highlight specific instances where your coaching led to improved performance.
✨Understand the Market Landscape
Familiarise yourself with the local licensed trade and competitor landscape. Be prepared to discuss current trends in the drinks industry and how they might impact the company's strategy. This shows you're not just interested in the role but also in the broader market.
✨Build Rapport with Interviewers
Strong communication and influencing skills are key for this position. Practice building rapport during the interview by engaging with your interviewers, asking insightful questions, and showing genuine interest in their experiences and insights about the company.