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- Tasks: Lead a dynamic sales team to drive growth and win new customers in the drinks industry.
- Company: Join one of the UK's largest drinks wholesalers with over 200 years of experience.
- Benefits: Competitive salary, performance bonuses, and opportunities for professional development.
- Other info: Field-based role covering the South West with excellent career progression opportunities.
- Why this job: Make a real impact in a vibrant industry while developing your leadership skills.
- Qualifications: Proven experience in sales management and a strong commercial mindset.
The predicted salary is between 50000 - 60000 £ per year.
We’re a team of drinks industry obsessives, driven by supporting the trade – day in and night out. Passion paired with unparalleled industry insight mean we’re always moving forward, collaborating with our customers to understand the needs of their business and to ensure we’re supporting their future growth. We are one of the UK’s largest drinks wholesalers, supplying drinks to several thousand venues in every part of the UK and every segment of the trade, from luxury hotels and world-class event spaces to local restaurants and community pubs. With over 200 years of on-trade experience behind us, and unique insight into the future of our industry, our experience matters.
We’re looking for an experienced Regional Sales Manager to lead and inspire a high-performing regional sales team, driving profitable growth across the On Trade. In this role, you’ll translate commercial strategy into standout execution – winning new customers, growing share with existing ones, and ensuring our brands and partner portfolio thrive in every outlet. You’ll create a performance-led culture through clear expectations, strong coaching, and capability development, empowering your team to deliver exceptional results. This is a field-based role covering the South West.
About the Role
- Lead and develop a team of Area Sales Managers to deliver agreed volume, value, and margin targets
- Win new customers and grow share of existing accounts across priority brands
- Translate company strategy into clear regional priorities, KPIs, and execution plans
- Build strong customer relationships, improving experience and unlocking growth opportunities
- Support and coach ASMs on key account management, negotiation, and value growth
- Manage promotional spend, pricing, and capital investment to deliver profitable growth
- Champion CRM and reporting tools, ensuring accurate forecasting and data-led decisions
- Deliver high standards of brand activation, visibility, and compliance across your region
- Work cross-functionally with Marketing, Category, Finance, and Supply Chain to deliver integrated customer solutions
About you
- Proven experience leading a team of Area Sales Managers (or similar) with a strong performance track record
- Strong commercial acumen
Regional Sales Manager employer: Matthew Clark
Contact Detail:
Matthew Clark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their values, products, and market position. We want you to walk in feeling confident and ready to show how you can drive growth and inspire your team!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable talking about your experience and how it relates to the role. We believe that showcasing your leadership skills and commercial acumen is key to impressing potential employers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing passionate candidates who are eager to join our drinks industry family!
We think you need these skills to ace Regional Sales Manager
Some tips for your application 🫡
Show Your Passion: We want to see your enthusiasm for the drinks industry! Make sure to highlight any relevant experience or knowledge you have about the trade, as it shows you’re not just looking for a job, but you genuinely care about what we do.
Tailor Your Application: Don’t just send out the same CV and cover letter everywhere. Take the time to tailor your application to our specific role. Mention how your skills align with the responsibilities of the Regional Sales Manager and how you can contribute to our growth.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, so avoid jargon and fluff. Highlight your achievements and how they relate to the role in a way that’s easy to digest.
Apply Through Our Website: Make sure to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Matthew Clark
✨Know Your Numbers
As a Regional Sales Manager, you'll need to demonstrate your commercial acumen. Brush up on key metrics like volume, value, and margin targets. Be ready to discuss how you've achieved these in past roles and how you plan to drive growth in this position.
✨Showcase Your Leadership Style
This role requires leading a team of Area Sales Managers, so be prepared to talk about your leadership approach. Share specific examples of how you've inspired teams, set clear expectations, and developed talent. Highlight any coaching techniques that have led to exceptional results.
✨Understand the Industry Landscape
Familiarise yourself with the drinks industry, especially the brands mentioned in the job description. Show your passion for the sector and discuss trends or challenges you see. This will demonstrate your commitment and insight into the business.
✨Build Relationships
Customer relationships are key in this role. Prepare to discuss how you've built strong partnerships in the past. Think of examples where you've unlocked growth opportunities through collaboration and how you plan to do the same here.