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For Companies At a Glance
- Tasks: Lead consumer and market insights to shape brand strategies and drive business growth.
- Company: C&C Group plc is a premium drinks company known for iconic brands like Bulmers and Tennent’s.
- Benefits: Enjoy a culture of sustainability, professional development, and a focus on teamwork.
- Why this job: Be a key player in shaping strategies that resonate with consumers and impact the market.
- Qualifications: Expertise in data analysis, brand strategy, and stakeholder management required.
- Other info: Diversity of experience is valued; all backgrounds are encouraged to apply.
The predicted salary is between 54000 - 84000 £ per year.
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.
About the Role
As part of C&Cs strategy to be Value builders for our partners through the strength of our distribution platform and our curated brand portfolio, we need a strong Consumer & Market Insight function which can lead our thinking and development of strategy with strong, actionable consumer, category & market insights.
The Director of CMI will be responsible for creating strategically relevant consumer, category, shopper and market intelligence which enables us to build brands which resonate strongly with our target consumers to win share in their categories, and build a category & customer insight proposition which builds both our own and our customers businesses.
The role holder will support and challenge the creation of the strategy and decision making of the business, helping ensure the commercial functions and their strategies have consumer, shopper & category insight at their core, and that plans are built off a clear understanding of the external market landscape.
You will lead a team of skilled insight, data and analysis experts, and define and lead an insight & data strategy which can both support and lead our business thinking, championing the voice of the consumer, shopper and customer in the business, looking at future trends, and bringing the outside in.
A skilled communicator who can inspire and challenge at all levels of the business, turning complex data and insight analysis into compelling narratives which help us make better decisions across all functions, you will be a trusted advisor to the ExCo and SLT across the business, and build strong networks both internally and externally to drive our knowledge and skills forward in this ever changing landscape.
About you
- Highly skilled in insight and data analysis techniques, and their use in developing portfolios and brands within a complex business environment.
- Commercially astute, with the ability to translate insights into actions which improve business performance.
- A master at stakeholder management with the ability to influence at all levels.
- Strong experience of brand strategy development, commercial brand planning, forecasting, market research and agency relationship management.
- A proven people manager who is passionate about developing high performing teams.
- Strategically minded, with the ability to turn data into insight & action to drive growth.
- Capable of working with a high degree of autonomy and ambiguity.
About Us
Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.
From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.
We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply.
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Director of Consumer and Market Insight employer: Matthew Clark Bibendum
Contact Detail:
Matthew Clark Bibendum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Consumer and Market Insight
✨Tip Number 1
Familiarize yourself with the latest trends in consumer behavior and market insights, especially within the beverage industry. This knowledge will help you demonstrate your understanding of the market landscape during interviews.
✨Tip Number 2
Network with professionals in the drinks industry, particularly those involved in consumer insights and brand strategy. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've turned data into actionable insights in previous roles. Highlighting your experience in stakeholder management and team leadership will be crucial.
✨Tip Number 4
Showcase your passion for sustainability and how it aligns with C&C Group's values. Being able to articulate your commitment to ESG principles can set you apart as a candidate who fits well with the company's culture.
We think you need these skills to ace Director of Consumer and Market Insight
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Director of Consumer and Market Insight position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in insight and data analysis, brand strategy development, and stakeholder management. Use specific examples that demonstrate your ability to translate insights into actionable business strategies.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the drinks industry and your understanding of C&C Group's mission. Mention how you can contribute to their goal of building brands that resonate with consumers.
Showcase Leadership Skills: In your application, emphasize your experience in leading teams and developing high-performing individuals. Provide examples of how you've successfully managed projects or initiatives that required collaboration across different functions.
How to prepare for a job interview at Matthew Clark Bibendum
✨Understand the Brand Portfolio
Familiarize yourself with C&C Group's brands like Bulmers, Magners, and Tennent’s. Be prepared to discuss how your insights can enhance these brands and resonate with target consumers.
✨Showcase Your Insight Skills
Prepare examples of how you've used consumer and market insights to drive brand strategy in previous roles. Highlight your ability to turn complex data into actionable strategies that improve business performance.
✨Demonstrate Stakeholder Management
Be ready to discuss your experience in managing stakeholders at various levels. Share specific instances where you influenced decision-making through effective communication and relationship-building.
✨Emphasize Team Leadership
As a proven people manager, share your approach to developing high-performing teams. Discuss how you inspire and challenge your team to achieve strategic goals while fostering a culture of collaboration.
