Performance Marketing Executive - Glasgow

About us: At Matthew Algie, you’ll work with some of the most talented individuals in the coffee industry. You’ll work for an organisation that leads the way in the name of sustainability, gives back to the community and invests in its people. Ethics, passion, integrity and collaboration are at the core of everything we do, from new product innovation for our customers to projects with our coffee farmers. We believe our continued success is due to great people.

Do you want to join our team of top talent in an exciting and industry-leading organisation? Read on!

The Role: An exciting opportunity has arisen within Matthew Algie for a commercially minded Performance Marketing Executive to join our growing Digital Marketing team. The successful candidate will play a key role in delivering our lead generation and acquisition strategy, with a strong focus on paid search, paid social and conversion optimisation. Working closely with the Digital Marketing Manager and the wider marketing team, this role will play a key part in campaign execution, optimisation and performance reporting across our key digital channels. This is a hands-on role suited to someone who enjoys working with data, key performance metrics and continuous optimisation to drive measurable business impact.

Key Responsibilities:

• Performance & Paid Media (Primary Focus)
  • Plan, build, manage and optimise PPC campaigns across Google Ads and Microsoft Ads to support lead generation and commercial objectives.
  • Manage and optimise paid social campaigns across platforms such as LinkedIn, Meta and YouTube.
  • Continuously test and optimise ads, audiences and landing pages to improve CPL, CPA and conversion rates.
• Lead Generation & Funnel Optimisation
  • Support the development and optimisation of lead generation landing pages.
  • Analyse user behaviour and funnel performance, identifying opportunities to improve conversion and lead quality.
  • Work closely with sales and internal stakeholders to ensure paid activity aligns with pipeline and lead quality goals.
  • Support A/B testing initiatives across ads, landing pages and audience targeting.
• Website, SEO & Digital Projects Support
  • Support day-to-day website management, including content updates, landing page creation and performance optimisation.
  • Assist with the delivery of website improvements in line with the wider SEO strategy.
  • Conduct keyword research and support on-page optimisation initiatives.
  • Work with internal teams and external agencies on website development activity, within agreed budgets.
  • Support the management and performance of Matthew Algie’s UK and Ireland website.
• Social Media & Email Marketing Support
  • Support organic and paid social media activity through campaign collaboration, audience insights and performance analysis.
  • Assist with content planning and performance evaluation across social channels.
  • Support the delivery of email marketing campaigns, including performance tracking and database growth (GDPR-compliant).
  • Use performance data to inform content, messaging and channel strategy.
• Data, Reporting & Budget Management
  • Own performance reporting for paid media activity, providing clear insights against KPIs such as cost per lead and conversion rate.
  • Contribute to monthly digital marketing reporting across paid, website and lead-generation activity.
  • Support accurate budget tracking, spend management and PO processing.
• Collaboration & Continuous Improvement
  • Work closely with brand, content, design, web and sales teams to deliver integrated digital campaigns.
  • Stay up to date with platform developments, digital marketing trends and performance best practices.
  • Share insights and learnings with the wider marketing team to help strengthen digital capability.

Skills & Experience

Essential

• Hands-on experience managing PPC / paid media campaigns.
• Strong analytical skills with experience using GA4 and Google Tag Manager.
• Experience working with performance KPIs and using data to inform optimisation.
• Confident working across multiple digital channels simultaneously.

Desirable

• Experience supporting SEO, website management, social media or email marketing.
• B2B lead generation experience.
• Familiarity with CMS platforms such as Umbraco.
• Experience working with cross-functional teams.

If this sounds like you, then you could be the right fit for us! Please click APPLY, upload your CV and we’ll be in touch as soon as we can.

Thanks, from the Team @ Matthew Algie

Please note this is not a sponsored role, you MUST have Right to Work in the UK.

Equal Opportunities: We are committed to promoting equality of opportunity for all staff and job applicants. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. Our selection for recruitment does not discriminate on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnicity, ethnic or national origin, religion or belief, sex or sexual orientation or gender reassignment status (protected characteristics).