At a Glance
- Tasks: Lead digital marketing strategy and drive customer engagement through innovative campaigns.
- Company: Established Glasgow coffee roaster with a rich history and vibrant team culture.
- Benefits: Competitive salary, annual bonus, 28 days leave, medical cash-back, and staff discounts.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Join a passionate team and shape the future of digital marketing in a thriving industry.
- Qualifications: Experience in digital marketing leadership and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
About us: We’re born and bred in Glasgow. Our business was founded on the Clyde back in 1864, and we’re still here today. We are proud to roast exceptional coffee for thousands of cafés and hospitality businesses across the UK & Ireland. Our workforce has grown to over 350 to support our expanding customer base, product range and service offering. We count some of the industry’s leading talents among our staff, from green coffee buyers and roasting technicians, to barista trainers and field engineers. Do you want to join our team of top talent in an exciting and industry-leading organisation? Read on!
Position: Digital Marketing Manager
Location: Glasgow, Head Office
Job Type: Full time, Permanent, Monday - Friday
Salary: £45,000.00-£55,000.00 per annum + bonus and benefits
Benefits: Annual bonus, 28 days annual leave increasing with length of service plus 4 public holidays, medical cash-back programme, free on-site parking, staff discounts and more!
The Role: An exciting opportunity has arisen within Matthew Algie to apply for the position of Digital Marketing Manager on a full time, permanent basis. In this role, you will be responsible for shaping and delivering the organisation’s digital marketing strategy, with a strong focus on driving lead generation, customer acquisition, and revenue growth through data-led activity.
You will lead the end-to-end planning, execution, optimisation, and reporting of digital campaigns across paid, owned, and earned channels. The role also plays a key part in maximising performance through effective use of analytics, CRM integration, and continuous testing, while ensuring marketing activity contributes measurable impact to pipeline growth and overall commercial performance.
Key Responsibilities:
- Digital Strategy & Leadership
- Develop and implement the digital marketing strategy aligned to business, brand, and sales objectives
- Lead and mentor the digital marketing team, fostering a high-performance, data-driven culture
- Ensure a consistent cross-channel approach to optimise customer journeys
- Identify and evaluate new growth opportunities across channels, platforms, and technologies
- Performance Marketing & Lead Generation
- Oversee paid media activity across platforms including Google, Bing, Meta, and LinkedIn
- Optimise campaigns to improve lead quality, conversion rates, and cost efficiency
- Set, monitor, and report on key metrics including CPL, CPA, ROI and ROAS
- Continuously test and refine targeting, messaging, and creative to improve performance.
- Data, Analytics & ROI Measurement
- Monitor and analyse digital performance across all channels using tracking and reporting tools
- Build and maintain measurement frameworks using GA4, CRM systems, and attribution models
- Evaluate campaign impact on pipeline, revenue, and overall business performance
- Translate data into actionable insights and produce reports for senior stakeholders
- CRM & Marketing Automation
- Manage and optimise CRM integration to improve lead management and customer experience
- Track leads, pipeline activity, and revenue contribution accurately
- Develop and implement marketing automation and lead nurturing programmes
- Ensure GDPR compliance and support database growth initiatives
- Website, SEO & Conversion Optimisation
- Oversee website strategy, performance, and continuous optimisation
- Support improvements in UX, SEO, and conversion rate optimisation (CRO)
- Ensure all website and landing pages are optimised for search, usability, and conversion
- Work with internal teams and agencies on development and enhancement projects
- Content & Social Media Strategy
- Develop and deliver content strategies aligned to audience needs and business goals
- Manage social media activity to drive engagement and brand awareness
- Maintain consistent messaging and brand identity across all channels
- Use performance data to refine content and improve campaign effectiveness
- Email Marketing & Customer Lifecycle
- Plan and deliver email marketing campaigns to support acquisition, engagement, and retention
- Manage audience segmentation and support database growth
- Monitor performance and optimise campaigns based on results
- Develop lifecycle marketing programmes to increase customer value
- Team & Agency Management
- Manage and develop the digital marketing team, setting clear objectives and KPIs
- Oversee relationships with external agencies and partners to ensure delivery against targets
- Monitor budgets and ensure activity is delivered within agreed parameters
- Promote best practice, innovation, and continuous improvement within the team
Person Specification
- Education / Qualifications / Training:
- Degree or equivalent qualification in Marketing, Digital Marketing, Business or a related discipline (desirable)
- Relevant digital marketing certifications (e.g. Google Ads, Analytics, paid social platforms) are desirable
- Experience:
- Essential:
- Proven experience in a digital marketing leadership role
- Strong experience managing multi-channel digital campaigns (PPC, SEO, paid social, email)
- Demonstrable experience delivering measurable ROI/ROAS
- Experience with CRM systems and marketing automation platforms
- Strong analytical experience using tools such as GA4 and reporting platforms
- Experience managing and developing a team
- Desirable:
- B2B lead generation experience
- Experience with advanced attribution modelling and CRO
- Experience working with CMS platforms and web development projects
- Essential:
- Strong strategic thinking and commercial awareness
- Highly data-driven with strong analytical capability
- Deep understanding of performance marketing and digital channels
- Ability to translate data into actionable insight
- Excellent leadership and stakeholder management skills
- Strong organisational and project management capability
- Desirable:
- Advanced knowledge of CRM and marketing automation systems
- Understanding of SEO, CRO, and user experience principles
- Knowledge of data privacy and GDPR regulations
- Results-driven and commercially focused
- Strategic thinker with a hands-on approach
- Proactive, innovative, and continuously seeking improvement
- Strong leader and collaborative team player
- Confident communicator with the ability to influence stakeholders
- Adaptable and comfortable in a fast-paced environment
Application
If this sounds like you, then you could be the right fit for us! Please click APPLY, upload your CV and we’ll be in touch as soon as we can. Thanks, from the Team @ Matthew Algie
Equal Opportunities: We are committed to promoting equality of opportunity for all staff and job applicants. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Digital Marketing Manager - Glasgow employer: Matthew Algie
Matthew Algie is an exceptional employer, deeply rooted in Glasgow since 1864, offering a vibrant work culture that fosters creativity and collaboration. With a strong focus on employee growth, the company provides comprehensive benefits including an annual bonus, generous leave, and opportunities for professional development, making it an ideal place for passionate individuals to thrive in the dynamic field of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local coffee shops to chat with fellow marketers. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. Include case studies, metrics, and any cool campaigns you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply – engage! When you find a job that excites you, reach out to the hiring manager or team on LinkedIn. A friendly message expressing your enthusiasm can set you apart from the crowd and show you're genuinely interested.
✨Tip Number 4
Keep learning and adapting! The digital marketing landscape is always changing, so stay updated with the latest trends and tools. Consider taking online courses or certifications to boost your knowledge and make your application shine.
We think you need these skills to ace Digital Marketing Manager - Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your relevant experience in digital marketing, especially around lead generation and campaign management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our team. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Data Skills:Since this role is all about data-driven decisions, make sure to highlight your analytical skills. Share examples of how you've used data to optimise campaigns and drive results in previous roles. We love numbers!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Matthew Algie
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing. Familiarise yourself with platforms like Google Ads, Meta, and LinkedIn, as well as analytics tools like GA4. Being able to discuss your experience with these will show that you're not just a candidate, but a knowledgeable leader ready to drive their strategy.
✨Showcase Your Leadership Skills
As a Digital Marketing Manager, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on how you fostered a high-performance culture. Highlight any mentoring experiences and how you’ve driven results through effective leadership.
✨Prepare for Data-Driven Discussions
Since this role is heavily focused on data and analytics, be ready to discuss how you've used data to inform your marketing strategies. Bring specific examples of campaigns where you measured ROI, CPL, or CPA, and how those insights shaped your decisions.
✨Understand Their Brand and Audience
Research Matthew Algie’s brand, their products, and their target audience. Be prepared to discuss how you would align the digital marketing strategy with their business goals. Showing that you understand their market will demonstrate your commitment and strategic thinking.
