At a Glance
- Tasks: Create and execute innovative marketing strategies to boost sales and engage customers.
- Company: Join CoStar Group, a leader in real estate information and analytics.
- Benefits: Enjoy competitive salary, private medical cover, 28 days leave, and more perks.
- Other info: Diverse workplace with excellent career growth opportunities.
- Why this job: Make an impact in a collaborative environment while driving real business results.
- Qualifications: Experience in B2B marketing and sales enablement is essential.
The predicted salary is between 51750 - 63250 £ per year.
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
As the Field Marketing Manager at CoStar Group, you will develop and execute a comprehensive field marketing strategy that supports our sales organisation through targeted regional initiatives, customer engagement programs, and select events. Based in our London Blue Fin office, you will work closely with the Director, Marketing, to plan and deliver B2B marketing programs that drive lead generation, customer retention, and sales enablement across the region.
This position requires close collaboration with sales leadership, product marketing, corporate marketing/PR, and the CoStar Group Events team to ensure alignment of regional marketing efforts with overall business goals. You will also create impactful sales enablement content and tools that empower the sales team to perform at their best. In addition, you will analyse program, marketing and event performance, delivering actionable insights to optimise future initiatives.
You are a strategic field marketer with a strong background in sales enablement and regional marketing programs. You excel at building brand awareness, generating leads, and driving customer engagement through localised marketing initiatives and sales-focused campaigns.
RESPONSIBILITIES:
- Develop and execute a regional field marketing strategy that supports sales objectives and customer engagement goals.
- Partner with the CoStar Group Events, Sponsorships, and Partnerships team to coordinate participation in major trade shows, conferences, and sponsorship opportunities.
- Plan and deliver localised marketing and customer events in collaboration with sales and marketing teams.
- Create impactful sales enablement content and tools to support the CoStar/STR sales organisations.
- Collaborate with sales leadership, product marketing, corporate marketing/PR, and other stakeholders to ensure messaging and materials align with business priorities.
- Analyse field marketing and event performance, providing insights to drive continuous improvement.
QUALIFICATIONS:
- Strong experience in field B2B marketing, sales enablement, or related marketing roles.
- Proven success in developing and executing regional marketing programs that drive lead generation and sales productivity.
- Experience collaborating with centralized events or sponsorships teams on large-scale initiatives.
- Strong track record of cross-functional coordination across sales, marketing, and leadership teams.
- Skilled in developing impactful sales enablement content and tools.
- Strong financial acumen with experience managing marketing budgets and resources.
- Bachelor’s degree, or equivalent experience, required. Ideally your degree will be within marketing, business, or a related field.
WHAT’S IN IT FOR YOU?
Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. As well as having an outstanding working environment based in the Blue Fin or one of our key UK-wide hubs. Other perks include full private medical cover, dental cover, Life Assurance and member rewards, 28 days annual leave, a competitive pension, season ticket loans, enhanced maternity and paternity pay and much more!
At CoStar, we recognise the positive value of diversity and promote equality. We aim at all times to recruit the person who is most suited to the job and welcome applications from people of all backgrounds – men and women, people of all ages, sexual orientations, nationalities, religions and beliefs. However, we particularly encourage applications from women, disabled and Black, Asian and Minority Ethnic (BAME) candidates, as these groups are underrepresented throughout the commercial real estate industry.
Field Marketing Manager CoStar, Marketing - London employer: Matterport
Matterport is an exceptional employer, offering a dynamic and collaborative work culture in the heart of London. With a strong emphasis on employee growth, the company provides comprehensive benefits including full medical cover, life assurance, and generous annual leave, making it an attractive place for professionals looking to thrive in the fast-paced B2B SaaS environment.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager CoStar, Marketing - London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Matterport and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Matterport are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Matterport on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Matterport. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Manager CoStar, Marketing - London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Matterport. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Matterport:Show us that you’ve done your homework! In your application, briefly mention what you admire about Matterport’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Matterport
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Matterport will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Matterport, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
