At a Glance
- Tasks: Lead B2B marketing strategy for CoStar and LoopNet, driving campaigns and brand awareness.
- Company: Join CoStar Group, a global leader in real estate information and analytics.
- Benefits: Enjoy competitive salary, private medical cover, 28 days leave, and more perks.
- Other info: Collaborative culture with excellent career growth opportunities in a dynamic environment.
- Why this job: Make a significant impact in the real estate industry with innovative marketing strategies.
- Qualifications: 10+ years in B2B marketing, strong leadership, and data-driven decision-making skills.
The predicted salary is between 84150 - 102850 £ per year.
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
The Director of Marketing will own B2B marketing strategy and execution in the UK across CoStar Group, CoStar and LoopNet - leading campaigns that educate the audience on CoStar Group’s platform of solutions, leverage the combined strength of in market brands, and stand-alone campaigns tailored to each brand’s distinct audience and goals. This leader will ensure CoStar Group is understood as the leading provider of digital real estate solutions, CoStar as the essential commercial real estate intelligence platform, and LoopNet as the leading UK marketplace for commercial property.
This role requires a strategic, commercially minded leader with experience managing multiple brands in complex, data-driven organizations. The Director will partner across Sales, Product, and Research to drive adoption and revenue impact, and must maintain close alignment with the VPs of CoStar Group, CoStar and LoopNet Marketing (US-based) to ensure UK execution is integrated with global brand direction.
The role is based in London, reports into the SVP of CoStar Europe and requires five days per week in the office.
Marketing Scope & Core Lanes of Ownership
- Awareness & Market Leadership: Raise awareness of CoStar Group as the platform provider, bringing highly credible digital commercial real estate solutions to the market and infusing them with benefits through their shared data and technology infrastructure. Build and sustain CoStar’s authority as the definitive source for commercial real estate intelligence and LoopNet’s position as the leading UK commercial property marketplace, through brand-specific and joint campaigns.
- Demand Generation & Customer Conversion: Lead disciplined go-to-market strategy that drives qualified enterprise demand, pipeline growth, and customer acquisition. Own positioning, messaging, and integrated campaigns that convert awareness into adoption and revenue.
- Retention, Renewal & Customer Expansion: Ensure marketing actively supports onboarding, adoption, renewal, and expansion—not just acquisition. Collaborate with Product and customer-facing teams to reinforce value realization and long-term client engagement.
RESPONSIBILITIES
- Strategy: Define the UK marketing vision and strategy for CoStar Group, CoStar, and LoopNet in alignment with CoStar Group’s objectives.
- Data & Performance Management: Establish OKRs, KPIs and reporting frameworks to measure marketing’s impact on pipeline, revenue, and client engagement.
- Commercial Impact: Material contribution to revenue growth through qualified pipeline, expansion revenue, and multi-product adoption across CoStar and LoopNet customer segments.
- Go-to-Market & Product Adoption: Clear, differentiated positioning for CoStar and LoopNet, consistently reflected across all GTM materials both brand-specific and joint.
- Brand & Market Leadership: Increased brand awareness and authority for CoStar Group, CoStar and LoopNet among commercial real estate decision-makers.
- Team & Organizational Impact: High performing, scalable marketing organization with strong bench strength, clear accountability, and low-regretted attrition.
QUALIFICATIONS
- 10+ years of progressive B2B marketing commercial real estate experience
- 5+ years leading multi-dimensional B2B marketing teams
- Proven success leading large-scale, marketing strategies for complex, data-driven products.
- Strong business acumen with demonstrated ability to drive measurable commercial outcomes.
- Exceptional communication, presentation, and executive level stakeholder management skills.
- Bachelor’s degree or equivalent required; advanced degree (MBA) preferred but not required.
WHAT’S IN IT FOR YOU?
Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. As well as having an outstanding working environment, equipped to help you to be your best, other perks include full private medical cover, dental cover, Life Assurance and member rewards, 28 days annual leave, a competitive pension, season ticket loans, enhanced maternity and paternity pay and much more!
At CoStar, we recognise the positive value of diversity and promote equality. We aim at all times to recruit the person who is most suited to the job and welcome applications from people of all backgrounds including but not limited to; people of all genders, of all ages, sexual orientations, ethnicities, nationalities, religions and beliefs.
Director of Marketing - CoStar & LoopNet, London, UK employer: Matterport
Matterport is an exceptional employer, offering a dynamic and collaborative work culture in the heart of London. With a strong emphasis on employee growth, the company provides comprehensive benefits including full medical cover, life assurance, and generous annual leave, making it an attractive place for professionals looking to thrive in the fast-paced B2B SaaS environment.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Marketing - CoStar & LoopNet, London, UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Matterport and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Matterport are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Matterport on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Matterport. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Marketing - CoStar & LoopNet, London, UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Matterport. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Matterport:Show us that you’ve done your homework! In your application, briefly mention what you admire about Matterport’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Matterport
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Matterport will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Matterport, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
