At a Glance
- Tasks: Execute and deliver exciting marketing campaigns for iconic doll brands across various markets.
- Company: Join Mattel, a leading toy company with a vibrant and inclusive culture.
- Benefits: Enjoy competitive salary, generous time off, and wellness programmes.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in the toy industry while collaborating with creative teams.
- Qualifications: 3-5 years in marketing or commercial roles, with strong analytical and collaboration skills.
The predicted salary is between 47040 - 55860 £ per year.
The purpose of this position is to support and deliver regional commercial marketing initiatives for an assigned portfolio, ensuring effective execution of campaigns and plans across markets. The role contributes to performance delivery through strong execution, analysis, and cross‑functional coordination, supporting implementation of global and regional strategies.
What Your Impact Will Be:
- Campaign Execution & Delivery
- Execute marketing plans by market in collaboration with media and PR teams (toy & franchise).
- Lead day‑to‑day execution of campaigns and activations across markets or assigned scope.
- Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities.
- Maintain high standards of execution across all channels and touchpoints.
- Identify and resolve execution issues in a timely manner.
- Commercial Planning Support
- Support AOP and A&P planning processes through data analysis and market inputs.
- Assist in translating regional direction into market‑level plans and execution requirements.
- Support product selection by market and channel, including coordination of exclusives.
- Maintain pricing and assortment discipline in line with global frameworks.
- Contribute to initiatives that support business performance across geographies.
- Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment.
- Partner with Sales teams to support execution of plans and initiatives.
- Act as a key contact for smaller markets or defined areas of responsibility.
- Support engagement with cross‑country retailers as required.
- Coordinate alignment between Commercial, Sales and other cross‑functional teams.
- Performance Tracking & Insights
- Track KPIs including sales performance, sell‑through, and promotional effectiveness.
- Analyse performance data to identify trends, risks, and opportunities.
- Consolidate insights on competition, retail, and consumer trends.
- Provide inputs to Global Brand Teams on brand strategy, product development and marketing plans.
- Recommend tactical actions to optimise results.
What We’re Looking For:
- Minimum 3–5+ years of experience in commercial, brand, trade or sales strategy roles.
- Experience supporting campaign execution and commercial initiatives.
- Tertiary qualification in Commerce, Business, Marketing or a related field.
- Strong execution and delivery capability.
- Analytical thinking with strong performance‑tracking discipline.
- Strong cross‑functional collaboration skills.
- Proactive problem‑solving mindset.
- High attention to detail and strong organisational skills.
What We Offer:
- Gross annual salary range of GBP 47,040 – GBP 55,860.
- Bonus scheme: Participation in Mattel Incentive Plan (MIP) with target of 7.5% of base salary; payout determined by company and individual performance.
- Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday.
- Cycle to work scheme.
- Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace, and Maven.
- Contributory pension scheme.
- Private health insurance.
- Life & disability insurance.
- Employee discount program “Be well at Mattel”.
- Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co‑parent) fully paid upon arrival of new child; return‑to‑work program, path to parenthood and family care leave.
Mattel is an Equal Opportunity Employer. We welcome all job seekers and all applicants will receive consideration for employment.
Sr Marketing Activation Associate - Regional Dolls employer: Mattel
Mattel UK Limited is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Slough. With a strong focus on employee growth, we provide comprehensive benefits including generous paid time off, a contributory pension scheme, and family-friendly policies, ensuring our team members feel valued and supported both personally and professionally. Join us to be part of a dynamic team that drives impactful marketing initiatives while enjoying a rewarding work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Marketing Activation Associate - Regional Dolls
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can contribute to their campaigns. A confident and concise introduction can make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Sr Marketing Activation Associate - Regional Dolls
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Sr Marketing Activation Associate role. Highlight your experience in campaign execution and commercial initiatives, as this will show us you understand what we're looking for.
Show Off Your Analytical Skills:Since the role involves performance tracking and insights, don’t forget to mention any relevant analytical experience. We love seeing how you've used data to drive decisions or improve outcomes in past roles.
Be Proactive in Your Approach:We appreciate a proactive problem-solving mindset! Share examples of how you've tackled challenges in previous positions. This will help us see your potential fit within our team.
Apply Through Our Website:To make sure your application gets to us directly, apply through our website. It’s the best way to ensure we see your amazing skills and experience right away!
How to prepare for a job interview at Mattel
✨Know Your Campaigns
Before the interview, dive deep into Mattel's recent marketing campaigns, especially those related to dolls. Be ready to discuss what you liked about them and how you would approach similar campaigns. This shows your genuine interest and understanding of their brand.
✨Show Your Analytical Side
Since the role requires strong analytical skills, prepare to discuss how you've used data to drive marketing decisions in the past. Bring examples of KPIs you've tracked and how your insights led to improved campaign performance.
✨Collaboration is Key
This position involves a lot of cross-functional teamwork. Think of specific instances where you've successfully collaborated with different teams. Be ready to share how you navigated challenges and ensured everyone was aligned on goals.
✨Be Proactive and Problem-Solving
Mattel values a proactive mindset. Prepare to discuss times when you identified potential issues before they became problems and how you took the initiative to resolve them. This will highlight your ability to think ahead and act decisively.
