At a Glance
- Tasks: Execute and deliver exciting marketing campaigns for iconic toy brands.
- Company: Join Mattel, a leading toy company with a vibrant culture.
- Benefits: Enjoy competitive salary, generous time off, and wellness programs.
- Other info: Dynamic work environment with opportunities for growth and development.
- Why this job: Make an impact in the toy industry while collaborating with creative teams.
- Qualifications: 3-5 years in marketing or brand management with strong analytical skills.
The predicted salary is between 47040 - 55860 € per year.
The purpose of this position is to support and deliver regional commercial marketing initiatives for an assigned portfolio, ensuring effective execution of campaigns and plans across markets. The role contributes to performance delivery through strong execution, analysis, and cross‑functional coordination, supporting implementation of global and regional strategies.
What Your Impact Will Be
- Campaign Execution & Delivery
- Execute marketing plans by market in collaboration with media and PR teams (toy & franchise).
- Lead day‑to‑day execution of campaigns and activations across markets or assigned scope.
- Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities.
- Maintain high standards of execution across all channels and touchpoints.
- Identify and resolve execution issues in a timely manner.
- Commercial Planning Support
- Support AOP and A&P planning processes through data analysis and market inputs.
- Assist in translating regional direction into market‑level plans and execution requirements.
- Support product selection by market and channel, including coordination of exclusives.
- Maintain pricing and assortment discipline in line with global frameworks.
- Contribute to initiatives that support business performance across geographies.
- Sales Partnership & Marketing Support
- Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment.
- Partner with Sales teams to support execution of plans and initiatives.
- Act as a key contact for smaller markets or defined areas of responsibility.
- Support engagement with cross‑country retailers as required.
- Coordinate alignment between Commercial, Sales, and other cross‑functional teams.
- Performance Tracking & Insights
- Track KPIs including sales performance, sell‑through, and promotional effectiveness.
- Analyse performance data to identify trends, risks, and opportunities.
- Consolidate insights on competition, retail, and consumer trends.
- Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans.
- Recommend tactical actions to optimise results.
What We’re Looking For
- Minimum 3 – 5+ years commercial, brand, trade, or sales strategy experience
- Experience supporting campaign execution and commercial initiatives.
- Strong execution and delivery capability.
- Analytical thinking and performance tracking discipline.
- Cross‑functional collaboration.
- Proactive problem‑solving.
- Attention to detail and organisation.
What We Offer
- Gross annual salary range of GBP 47,040 - GBP 55,860
- Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 7.5% of base salary, payout is determined by company and individual performance results
- Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + one day off on your birthday!
- Cycle to work scheme
- Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace, and Maven
- Contributory pension scheme
- Private health insurance
- Dental insurance & dental service app
- Life & disability insurance
- Employee discount program
- "Be well at Mattel" Mattel products discounts
- Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co‑parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave
Mattel’s total compensation package is based on objective, gender‑neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel UK Limited’s total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history. Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
Sr Marketing Activation Associate, Regional Brand Management, Action Figures & Pre-School employer: Mattel
At Mattel, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Our commitment to employee growth is evident through comprehensive benefits, including generous paid time off, a robust bonus scheme, and family-friendly policies, all designed to support a healthy work-life balance. Located in the heart of the UK, our team thrives in an environment that values diversity and encourages individuals to bring their authentic selves to work, making every day meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Marketing Activation Associate, Regional Brand Management, Action Figures & Pre-School
✨Tip Number 1
Get to know the company inside out! Research their recent campaigns and brand initiatives. This will not only help you in interviews but also show your genuine interest in the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider tips or even a referral!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with their needs, especially around campaign execution and cross-functional collaboration. Practice makes perfect!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Sr Marketing Activation Associate, Regional Brand Management, Action Figures & Pre-School
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Sr Marketing Activation Associate role. Highlight your experience in campaign execution and commercial initiatives, as this will show us you understand what we're looking for.
Show Off Your Analytical Skills:Since the role involves performance tracking and data analysis, don’t shy away from showcasing your analytical thinking. Include specific examples of how you've used data to drive marketing decisions in your previous roles.
Emphasise Cross-Functional Collaboration:We love a team player! Make sure to mention any experiences where you've worked with different teams, like Sales or PR, to execute marketing plans. This will demonstrate your ability to coordinate effectively across functions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Mattel
✨Know Your Campaigns
Before the interview, dive deep into the company's recent marketing campaigns, especially those related to action figures and preschool toys. Be ready to discuss what you think worked well and what could be improved. This shows your genuine interest and understanding of their brand.
✨Show Your Analytical Side
Since the role requires strong analytical skills, prepare to discuss how you've used data to drive marketing decisions in the past. Bring examples of KPIs you've tracked and how your insights led to successful campaign adjustments.
✨Cross-Functional Collaboration
Highlight your experience working with different teams, like sales and supply chain. Prepare a story that illustrates how you successfully coordinated with various departments to execute a marketing plan. This will demonstrate your ability to work collaboratively, which is key for this role.
✨Problem-Solving Examples
Think of specific challenges you've faced in previous roles and how you resolved them. Be ready to share these stories during the interview, as proactive problem-solving is a crucial skill for the position. It shows you're not just a planner but also someone who can adapt and find solutions on the fly.
