At a Glance
- Tasks: Support and deliver exciting marketing initiatives for iconic toy brands.
- Company: Join Mattel, a leading global toy and family entertainment company.
- Benefits: Enjoy competitive salary, generous vacation days, and wellness programmes.
- Other info: Flexible work model with excellent career growth opportunities.
- Why this job: Make a real impact in a creative environment that values your ideas.
- Qualifications: 3-5 years in marketing or sales strategy; strong analytical and collaboration skills.
The predicted salary is between 47040 - 55860 £ per year.
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity: The purpose of this position is to support and deliver regional commercial marketing initiatives for an assigned portfolio, ensuring effective execution of campaigns and plans across markets. The role contributes to performance delivery through strong execution, analysis, and cross-functional coordination, supporting implementation of global and regional strategies.
What Your Impact Will Be:
- Campaign Execution & Delivery
- Execute marketing plans by market in collaboration with media and PR teams (toy & franchise).
- Lead day-to-day execution of campaigns and activations across markets or assigned scope.
- Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities.
- Maintain high standards of execution across all channels and touchpoints.
- Identify and resolve execution issues in a timely manner.
- Commercial Planning Support
- Support AOP and A&P planning processes through data analysis and market inputs.
- Assist in translating regional direction into market-level plans and execution requirements.
- Support product selection by market and channel, including coordination of exclusives.
- Maintain pricing and assortment discipline in line with global frameworks.
- Contribute to initiatives that support business performance across geographies.
- Sales Partnership & Marketing Support:
- Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment.
- Partner with Sales teams to support execution of plans and initiatives.
- Act as a key contact for smaller markets or defined areas of responsibility.
- Support engagement with cross-country retailers as required.
- Coordinate alignment between Commercial, Sales, and other cross-functional teams.
- Performance Tracking & Insights:
- Track KPIs including sales performance, sell-through, and promotional effectiveness.
- Analyse performance data to identify trends, risks, and opportunities.
- Consolidate insights on competition, retail, and consumer trends.
- Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans.
- Recommend tactical actions to optimise results.
Qualifications
- Minimum 3–5+ years of experience in commercial, brand, trade, or sales strategy roles.
- Experience supporting campaign execution and commercial initiatives.
- Tertiary qualification in Commerce, Business, Marketing, or a related field.
- Strong execution and delivery capability.
- Analytical thinking with strong performance-tracking discipline.
- Strong cross-functional collaboration skills.
- Proactive problem-solving mindset.
- High attention to detail and strong organisational skills.
What We Offer:
- Gross annual salary range of GBP 47,040 - GBP 55,860
- Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 7.5% of base salary, payout is determined by company and individual performance results
- Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday!
- Cycle to work scheme
- Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace, and Maven
- Contributory pension scheme
- Private health insurance
- Dental insurance & dental service app
- Life & disability insurance
- Employee discount program "Be well at Mattel"
- Mattel products discounts
- Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave
Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel UK Limited’s total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history.
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture.
How We Work: We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviours:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work: We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are: Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
Sr Marketing Activation Associate - Regional Dolls in Slough employer: Mattel
At Mattel, we pride ourselves on fostering a vibrant and inclusive work culture that empowers creativity and innovation. As a Sr Marketing Activation Associate, you'll enjoy a comprehensive benefits package, including generous paid time off, private health insurance, and family support programs, all while collaborating with passionate colleagues in a dynamic environment. Our commitment to employee growth and flexible work arrangements ensures that you can thrive both personally and professionally in our London office.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Marketing Activation Associate - Regional Dolls in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Mattel. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show your passion for play! When you get the chance to interview, share your love for toys and creativity. Let them see how your enthusiasm aligns with Mattel's mission to inspire and entertain.
✨Tip Number 3
Be ready to discuss your past campaigns! Prepare examples of how you've executed marketing plans and tackled challenges. This will show you're not just talk but can deliver results too.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, you’ll be part of our Talent Community, which means you’ll get updates on exciting opportunities at Mattel.
We think you need these skills to ace Sr Marketing Activation Associate - Regional Dolls in Slough
Some tips for your application 🫡
Show Your Creativity:Remember, creativity is our superpower! When writing your application, let your personality shine through. Use engaging language and examples that showcase your innovative thinking and how you can contribute to our exciting projects.
Tailor Your Application:Make sure to customise your application for the Sr Marketing Activation Associate role. Highlight your relevant experience in campaign execution and commercial initiatives, and connect your skills to the specific requirements mentioned in the job description.
Be Data-Driven:Since this role involves performance tracking and analysis, don’t forget to mention any experience you have with data analysis. Share specific examples of how you've used data to drive marketing decisions or improve campaign outcomes.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Mattel
✨Know Your Campaigns
Before the interview, dive deep into Mattel's recent marketing campaigns, especially those related to dolls. Be ready to discuss what you liked about them and how you would approach similar projects. This shows your passion for the brand and your understanding of their market.
✨Show Your Analytical Side
Since the role requires strong analytical skills, prepare to discuss how you've used data to drive marketing decisions in the past. Bring examples of KPIs you've tracked and how your insights led to successful campaign adjustments. This will highlight your ability to contribute to performance tracking.
✨Collaboration is Key
Mattel values teamwork, so be prepared to share experiences where you've successfully collaborated with cross-functional teams. Think of specific instances where your input helped align different departments towards a common goal. This demonstrates your fit within their culture.
✨Be Proactive and Problem-Solving
During the interview, showcase your proactive mindset by discussing challenges you've faced in previous roles and how you resolved them. Highlighting your problem-solving skills will resonate well with Mattel's focus on execution and accountability.
