At a Glance
- Tasks: Lead exciting marketing campaigns and analyse performance across diverse markets.
- Company: Join a dynamic team at Mattel, a leader in the toy industry.
- Benefits: Enjoy competitive salary, generous leave, and wellness programmes.
- Other info: Flexible work environment with opportunities for personal and professional growth.
- Why this job: Make an impact with innovative marketing strategies and insights.
- Qualifications: 3-5 years in marketing with strong analytical and collaboration skills.
The predicted salary is between 47040 - 55860 £ per year.
The purpose of this position is to support and deliver regional commercial marketing initiatives for an assigned portfolio, ensuring effective execution of campaigns and plans across markets. The role contributes to performance delivery through strong execution, analysis, and cross-functional coordination, supporting implementation of global and regional strategies.
Responsibilities
- Campaign Execution & Delivery: Execute marketing plans by market in collaboration with media and PR teams (toy & franchise). Lead day-to-day execution of campaigns and activations across markets or assigned scope. Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities. Maintain high standards of execution across all channels and touchpoints. Identify and resolve execution issues in a timely manner.
- Commercial Planning Support: Support AOP and A&P planning processes through data analysis and market inputs. Assist in translating regional direction into market-level plans and execution requirements. Support product selection by market and channel, including coordination of exclusives. Maintain pricing and assortment discipline in line with global frameworks. Contribute to initiatives that support business performance across geographies.
- Sales Partnership & Marketing Support: Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment. Partner with Sales teams to support execution of plans and initiatives. Act as a key contact for smaller markets or defined areas of responsibility. Support engagement with cross-country retailers as required. Coordinate alignment between Commercial, Sales, and other cross-functional teams.
- Performance Tracking & Insights: Track KPIs including sales performance, sell-through, and promotional effectiveness. Analyse performance data to identify trends, risks, and opportunities. Consolidate insights on competition, retail, and consumer trends. Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans. Recommend tactical actions to optimise results.
Qualifications
- Minimum 3 - 5+ years commercial, brand, trade, or sales strategy experience
- Experience supporting campaign execution and commercial initiatives.
- Strong execution and delivery capability.
- Analytical thinking and performance tracking discipline.
- Cross-functional collaboration.
- Proactive problem-solving.
- Attention to detail and organisation.
Benefits
- Gross annual salary range of GBP 47,040 - GBP 55,860
- Bonus scheme: Participation in Mattel Incentive Plan (MIP) target of 7.5% of base salary, payout is determined by company and individual performance results
- Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday!
- Cycle to work scheme
- Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace, and Maven
- Contributory pension scheme
- Private health insurance
- Dental insurance & dental service app
- Life & disability insurance
- Employee discount program
- Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave
Mattel's total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history.
Equal Opportunity Statement
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
Senior Marketing Activation Lead - Campaigns & Insights in Slough employer: Mattel
At Mattel UK Limited, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our commitment to employee growth is evident through comprehensive benefits, including generous paid time off, a robust bonus scheme, and family-friendly policies that support work-life balance. Join us in our London office, where you will collaborate with cross-functional teams to drive impactful marketing initiatives while enjoying a supportive environment that values your contributions and encourages your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Activation Lead - Campaigns & Insights in Slough
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work at companies you're interested in. A friendly chat can lead to insider info and even referrals that could get your foot in the door.
✨Tip Number 2
Prepare for interviews by researching the company and its campaigns. Show us you know what makes them tick and how you can contribute to their success. Tailor your answers to highlight your experience in campaign execution and performance tracking.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email to express your appreciation. It keeps you on their radar and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining us. Plus, it gives you a better chance of being noticed by the hiring team.
We think you need these skills to ace Senior Marketing Activation Lead - Campaigns & Insights in Slough
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Marketing Activation Lead role. Highlight your experience in campaign execution and commercial initiatives, as this will show us you understand what we're looking for.
Show Off Your Analytical Skills:Since the role involves performance tracking and insights, don’t forget to mention any relevant analytical experience. Share examples of how you've used data to drive marketing decisions or improve campaign effectiveness.
Highlight Cross-Functional Collaboration:We love teamwork! Make sure to include examples of how you've successfully collaborated with different teams, like Sales or PR, to execute marketing plans. This will demonstrate your ability to work across functions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Mattel
✨Know Your Campaigns
Before the interview, dive deep into the company's recent marketing campaigns. Understand their objectives, execution strategies, and outcomes. This will not only show your interest but also allow you to discuss how your experience aligns with their needs.
✨Showcase Analytical Skills
Be prepared to discuss specific examples where you've used data analysis to drive marketing decisions. Highlight how you tracked KPIs and what insights you derived from performance data. This is crucial for a role focused on performance tracking and insights.
✨Cross-Functional Collaboration
Think of instances where you've successfully collaborated with different teams, like sales or PR. Be ready to share how you coordinated efforts to ensure campaign success. This will demonstrate your ability to work across functions, which is key for this position.
✨Problem-Solving Mindset
Prepare to discuss challenges you've faced in campaign execution and how you resolved them. Emphasise your proactive approach to problem-solving and attention to detail. This will resonate well with the expectations of maintaining high standards in execution.
