At a Glance
- Tasks: Support and deliver exciting marketing initiatives for iconic toy brands.
- Company: Join Mattel, a leading global toy company with a creative culture.
- Benefits: Enjoy competitive salary, generous vacation days, and family-friendly policies.
- Other info: Flexible work model and a vibrant team environment await you!
- Why this job: Make a real impact in the world of play and creativity.
- Qualifications: 3-5 years in brand or sales strategy; strong analytical and collaboration skills.
The predicted salary is between 47040 - 55860 £ per year.
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity: The purpose of this position is to support and deliver regional commercial marketing initiatives for an assigned portfolio, ensuring effective execution of campaigns and plans across markets. The role contributes to performance delivery through strong execution, analysis, and cross-functional coordination, supporting implementation of global and regional strategies.
What Your Impact Will Be:
- Campaign Execution & Delivery: Execute marketing plans by market in collaboration with media and PR teams (toy & franchise). Lead day-to-day execution of campaigns and activations across markets or assigned scope. Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities. Maintain high standards of execution across all channels and touchpoints. Identify and resolve execution issues in a timely manner.
- Commercial Planning Support: Support AOP and A&P planning processes through data analysis and market inputs. Assist in translating regional direction into market-level plans and execution requirements. Support product selection by market and channel, including coordination of exclusives. Maintain pricing and assortment discipline in line with global frameworks. Contribute to initiatives that support business performance across geographies.
- Sales Partnership & Marketing Support: Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment. Partner with Sales teams to support execution of plans and initiatives. Act as a key contact for smaller markets or defined areas of responsibility. Support engagement with cross-country retailers as required. Coordinate alignment between Commercial, Sales, and other cross-functional teams.
- Performance Tracking & Insights: Track KPIs including sales performance, sell-through, and promotional effectiveness. Analyse performance data to identify trends, risks, and opportunities. Consolidate insights on competition, retail, and consumer trends. Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans. Recommend tactical actions to optimise results.
Qualifications
What We’re Looking For: Minimum 3 – 5+ years commercial, brand, trade, or sales strategy experience. Experience supporting campaign execution and commercial initiatives. Strong execution and delivery capability. Analytical thinking and performance tracking discipline. Cross-functional collaboration. Proactive problem-solving. Attention to detail and organisation.
Additional Information
What We Offer: Gross annual salary range of GBP 47,040 - GBP 55,860. Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 7.5% of base salary, payout is determined by company and individual performance results. Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday! Cycle to work scheme. Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace, and Maven. Contributory pension scheme. Private health insurance. Dental insurance & dental service app. Life & disability insurance. Employee discount program "Be well at Mattel". Mattel products discounts. Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave. Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel UK Limited’s total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history. Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles.
How We Work: We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviours: We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking. We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work: We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are: Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
Regional Brand Manager Action Figures and Pre-school in Slough employer: Mattel
At Mattel, we believe that creativity is our superpower, and we foster a vibrant work culture where every team member is respected and valued. With a strong focus on employee growth, we offer comprehensive benefits including generous paid time off, a contributory pension scheme, and family-friendly policies, all designed to support your well-being and career development. Join us in our mission to inspire and entertain through play, while enjoying the flexibility and collaborative spirit that makes Mattel an exceptional place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Brand Manager Action Figures and Pre-school in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mattel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mattel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mattel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mattel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Brand Manager Action Figures and Pre-school in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mattel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mattel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mattel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mattel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mattel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mattel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
