At a Glance
- Tasks: Support marketing execution and drive brand activations for iconic toy products.
- Company: Join Mattel, a leading global toy company with a creative culture.
- Benefits: Enjoy competitive salary, generous leave, health insurance, and employee discounts.
- Other info: Flexible work model and a culture that values innovation and teamwork.
- Why this job: Make a real impact in the world of play and creativity.
- Qualifications: 5+ years in marketing or sales strategy; strong analytical and collaboration skills.
The predicted salary is between 57040 - 67735 € per year.
Company Description: CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity: The purpose of this position is to support local commercial execution for an assigned portfolio, ensuring global and regional plans are effectively delivered in market. The role executes events, partnerships, and retail activation to drive in-market performance, while supporting sales priorities and tracking performance within established frameworks.
What Your Impact Will Be:
- Market Execution & Activation:
- Execute key brand events, ensuring delivery aligns with brand and commercial objectives.
- Execute PR partnerships and creator-led programs in line with defined plans.
- Support localisation and implementation of global and regional plans across events, partnerships, and activations.
- Maintain high standards of execution across consumer and retail touchpoints.
- Sales & Retail Partnership:
- Support local retail pitches in partnership with Sales and Trade Marketing, contributing to executional plans and materials.
- Align execution of events, partnerships, and activations to retailer and channel priorities.
- Partner with local Sales teams to support delivery of retailer activation and customer plans.
- Performance Tracking & Optimization:
- Track local performance across events, PR partnerships, creator programs, and retail activation.
- Monitor execution against plans and highlight risks and opportunities.
- Apply learnings to support continuous improvement of execution and outcomes.
- Planning & Delivery:
- Coordinate with cross-functional teams across Commercial, Sales, and Trade Marketing to support execution.
- Ensure alignment across teams for delivery of key initiatives.
- Raise local insights and trends related to competitive execution and retail dynamics.
Qualifications: What We’re Looking For:
- Minimum 5+ years of commercial, brand, trade, or sales strategy experience
- Demonstrated ownership of a market, segment, or major initiative.
- Tertiary qualifications in Commerce, Business, Marketing or related field
- Business ownership mindset.
- Strong analytical capability and data-driven decision making.
- Ability to operate within defined strategic frameworks.
- Cross-functional collaboration.
- Performance tracking and problem-solving capability.
Additional Information: What We Offer:
- Gross annual salary range of GBP 57,040 - GBP 67,735
- Bonus scheme: Participation in Mattel Incentive Plan (MIP)/Sales Incentive Plan (SIP) with the target of 10% of base salary, payout is determined by company and individual performance results
- Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday!
- Car allowance
- Cycle to work scheme
- Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace, and Maven
- Contributory pension scheme
- Private health insurance
- Dental insurance & dental service app
- Life & disability insurance
- Employee discount program "Be well at Mattel"
- Mattel products discounts
- Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave
Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel UK Limited’s total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history.
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture.
How We Work: We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work: We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are: Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
Associate Manager, Marketing Activation, UK & BeNoNe, Fisher-Price in Slough employer: Mattel
At Mattel, we believe that creativity is our superpower, and we foster a vibrant work culture where every team member is respected, included, and empowered to innovate. With a strong focus on employee growth, we offer comprehensive benefits including generous paid time off, family support programmes, and a flexible work model that promotes wellbeing and collaboration. Join us in our mission to inspire and entertain through play, while enjoying the unique advantages of working in a globally recognised company located in the heart of the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Manager, Marketing Activation, UK & BeNoNe, Fisher-Price in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you show that you're not just a fit for the role, but also for the team!
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it relates to the role of Associate Manager, Marketing Activation. Highlight your achievements and be specific about how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Mattel family. Let’s make it happen!
We think you need these skills to ace Associate Manager, Marketing Activation, UK & BeNoNe, Fisher-Price in Slough
Some tips for your application 🫡
Show Your Creativity:Remember, creativity is our superpower! When writing your application, let your personality shine through. Use engaging language and examples that showcase your innovative thinking and how you can contribute to our mission.
Tailor Your Application:Make sure to customise your application for the Associate Manager role. Highlight your relevant experience in marketing activation and how it aligns with our goals at Mattel. We want to see how you can make an impact!
Be Data-Driven:Since we value analytical capability, include specific metrics or outcomes from your previous roles. Show us how your data-driven decisions have led to successful marketing strategies or improved performance in past projects.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Mattel
✨Know Your Stuff
Before the interview, dive deep into Mattel's brands and their marketing strategies. Familiarise yourself with Fisher-Price's latest campaigns and how they align with the company's mission. This will show your genuine interest and help you connect your experience to their goals.
✨Showcase Your Creativity
Since creativity is a core value at Mattel, be prepared to discuss how you've used innovative thinking in past roles. Bring examples of successful marketing activations or events you've executed that demonstrate your ability to think outside the box.
✨Collaboration is Key
Highlight your experience working cross-functionally. Share specific instances where you partnered with sales or trade marketing teams to achieve common goals. This will resonate well, as teamwork is essential for success in this role.
✨Data-Driven Decisions
Be ready to discuss how you've tracked performance metrics in previous roles. Provide examples of how you've used data to optimise marketing strategies or improve execution. This aligns perfectly with the analytical capabilities they're looking for.
