At a Glance
- Tasks: Execute and deliver exciting marketing campaigns for Fisher Price across EMEA.
- Company: Join Mattel, a leading toy company with a vibrant culture.
- Benefits: Enjoy competitive salary, generous vacation days, and health perks.
- Other info: Dynamic role with opportunities for growth and a supportive work environment.
- Why this job: Make a real impact in the toy industry while collaborating with creative teams.
- Qualifications: 3-5 years in marketing or sales strategy with strong execution skills.
The predicted salary is between 47040 - 55860 € per year.
The purpose of this position is to support and deliver regional commercial marketing initiatives for an assigned portfolio, ensuring effective execution of campaigns and plans across markets. The role contributes to performance delivery through strong execution, analysis, and cross‑functional coordination, supporting implementation of global and regional strategies.
What Your Impact Will Be
- Campaign Execution & Delivery
- Execute marketing plans by market in collaboration with media and PR teams (toy & franchise).
- Lead day‑to‑day execution of campaigns and activations across markets or assigned scope.
- Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities.
- Maintain high standards of execution across all channels and touchpoints.
- Identify and resolve execution issues in a timely manner.
- Commercial Planning Support
- Support AOP and A&P planning processes through data analysis and market inputs.
- Assist in translating regional direction into market‑level plans and execution requirements.
- Support product selection by market and channel, including coordination of exclusives.
- Maintain pricing and assortment discipline in line with global frameworks.
- Contribute to initiatives that support business performance across geographies.
- Sales Partnership & Marketing Support
- Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment.
- Partner with Sales teams to support execution of plans and initiatives.
- Act as a key contact for smaller markets or defined areas of responsibility.
- Support engagement with cross‑country retailers as required.
- Coordinate alignment between Commercial, Sales, and other cross‑functional teams.
- Performance Tracking & Insights
- Track KPIs including sales performance, sell‑through, and promotional effectiveness.
- Analyse performance data to identify trends, risks, and opportunities.
- Consolidate insights on competition, retail, and consumer trends.
- Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans.
- Recommend tactical actions to optimise results.
What We’re Looking For
- Minimum 3 – 5+ years commercial, brand, trade, or sales strategy experience
- Experience supporting campaign execution and commercial initiatives
- Strong execution and delivery capability
- Analytical thinking and performance tracking discipline
- Cross‑functional collaboration
- Proactive problem‑solving
- Attention to detail and organisation
What We Offer
- Gross annual salary range of GBP 47,040 - GBP 55,860
- Bonus scheme: Participation in Mattel Incentive Plan (MIP) target of 7.5% of base salary, payout is determined by company and individual performance results
- Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days per year + a day off on your birthday
- Cycle to work scheme
- Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace, and Maven
- Contributory pension scheme
- Private health insurance
- Dental insurance & dental service app
- Life & disability insurance
- Employee discount program 'Be well at Mattel'
- Mattel products discounts
- Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co‑parent) fully paid on the arrival of new child, return to work programme, path to parenthood, and family care leave
Mattel’s total compensation package is based on objective, gender‑neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel UK Limited’s total rewards package. Please note that some of the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history. Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
Senior Marketing Activation Associate - Fisher Price EMEA employer: Mattel
Mattel UK Limited is an exceptional employer that fosters a dynamic and inclusive work culture, offering a range of benefits including generous paid time off, a robust bonus scheme, and comprehensive health insurance. Employees are encouraged to grow through cross-functional collaboration and access to various wellness programs, making it an ideal place for those seeking meaningful and rewarding careers in the vibrant toy industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Activation Associate - Fisher Price EMEA
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience with campaign execution. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Get your research hat on! Dive deep into the company’s recent campaigns and strategies. This will not only help you stand out in interviews but also show that you're genuinely interested in their work.
✨Tip Number 3
Practice makes perfect! Prepare for common interview questions related to campaign execution and performance tracking. Role-play with a friend or use online resources to sharpen your responses.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the team at StudySmarter!
We think you need these skills to ace Senior Marketing Activation Associate - Fisher Price EMEA
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Marketing Activation Associate role. Highlight your experience in campaign execution and commercial initiatives, as this will show us you understand what we're looking for.
Show Off Your Analytical Skills:Since the role involves performance tracking and data analysis, don’t forget to mention any relevant experience you have in these areas. We love seeing how you've used data to drive decisions and improve outcomes!
Highlight Cross-Functional Collaboration:We value teamwork here at StudySmarter, so be sure to include examples of how you've successfully worked with different teams in the past. This will demonstrate your ability to coordinate effectively across various functions.
Apply Through Our Website:For the best chance of getting noticed, make sure to submit your application through our website. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Mattel
✨Know Your Campaigns
Before the interview, dive deep into the marketing campaigns that Fisher Price has executed in the EMEA region. Be ready to discuss specific examples and how they align with the role's focus on campaign execution and delivery. This shows your genuine interest and understanding of their brand.
✨Show Your Analytical Side
Since the role requires strong analytical thinking, prepare to discuss how you've used data analysis in past roles to drive marketing decisions. Bring examples of KPIs you've tracked and how your insights led to improved performance. This will highlight your ability to contribute to performance tracking and insights.
✨Cross-Functional Collaboration
This position involves working closely with various teams. Think of instances where you've successfully collaborated with sales, media, or PR teams. Be ready to share how you navigated challenges and ensured alignment across different functions, showcasing your teamwork skills.
✨Problem-Solving Examples
Prepare a few stories that demonstrate your proactive problem-solving abilities. Whether it was resolving execution issues during a campaign or adapting plans based on market feedback, these examples will illustrate your attention to detail and organisational skills, which are crucial for this role.
