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For Companies At a Glance
- Tasks: Lead and optimize Paid Search and YouTube campaigns across EMEA.
- Company: Join Mattel, a global leader in children's entertainment and toys.
- Benefits: Enjoy a collaborative culture, innovative environment, and opportunities for personal growth.
- Why this job: Make a real impact by driving digital media excellence and shaping strategies.
- Qualifications: 5+ years in digital marketing with hands-on experience in paid search and YouTube.
- Other info: Diversity is valued; apply even if you don't meet every requirement!
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK’s leading over-50s age inclusive jobs board.
Company Description
The Digital Media & Data Strategy team drives digital media excellence across the EMEA region. We create digital media execution strategies including digital KPIs across multiple digital channels, e.g., best practices across Paid Search, YouTube, Paid Social, Programmatic, etc. We partner with all our EMEA markets and align our execution strategies to ensure our media budgets deliver the highest ROI. We also choose and manage 3rd party partners and media agencies and their scope of work to ensure they deliver in line with our expectations and KPIs. Additionally, the team manages our CRM and 1st party data strategy which informs wider media execution.
The opportunity has opened up in the Regional Marketing, Digital Media & Data Strategy team. The role will be based in Slough, UK. The position will report into the Senior Manager, Digital Marketing. The candidate will focus on the execution of our Paid Search and YouTube campaigns in the UK and Germany (including optimisation and reporting). This is a new capability we are creating in-house which was previously managed by an external agency. Additionally, the role will oversee the overall strategy for Paid Search & YouTube, e.g., creating playbooks, working with our media agency, and our EMEA markets on driving execution excellence.
Job Description
What Your Impact Will Be:
- Search & YouTube activation
- Leading EMEA Search & YouTube strategy
- Setting KPIs for Search & YouTube
- Partnering with media agency to optimise performance across EMEA
- Partnering with Google, defining strategic agenda & feeding in JBP
- YouTube Channel Health – partnering with our global execution team
- Tagging, UTMs & Pixel
- Upskilling & training local digital teams
- GA Ownership, analysis across paid media channels, user journey analysis
- Input into our Digital Dashboards partnering with GBI team
Qualifications
What We’re Looking For:
- 5+ years of digital marketing experience, with at least 2 years of hands-on execution of paid search & YouTube campaigns
- Hands-on experience with digital platforms, e.g., Google Ads, Meta
- Analytical prowess to drive optimisation of live campaigns in-house and with agency partners
- Highly self-motivated and proactive with an eye for detail
- Ability to independently manage multiple projects simultaneously and proactively drive toward results
- Collaborative style, with the ability to challenge existing norms and the status quo
- Competent communicator
- Positive attitude – someone who creates and fosters a positive team culture
- Adaptable/Flexible – able to handle change
- Ability to influence and drive best practices
Additional Information
Don’t meet every single requirement? At Mattel, we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
What It’s Like to Work Here:
We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts, and working closely together always brings better results. Partnership is our process, and our collective capabilities are our superpower.
- We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership, and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire,
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Assoc Manager Digital Marketing employer: Mattel
Contact Detail:
Mattel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assoc Manager Digital Marketing
✨Tip Number 1
Familiarize yourself with the latest trends in Paid Search and YouTube marketing. Understanding current best practices will not only help you during interviews but also demonstrate your proactive approach to staying updated in the digital marketing landscape.
✨Tip Number 2
Network with professionals in the digital marketing field, especially those who have experience with EMEA markets. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you optimized performance and drove results, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Demonstrate your collaborative style by highlighting experiences where you worked effectively with teams or external partners. This will resonate well with the company's emphasis on teamwork and partnership in achieving goals.
We think you need these skills to ace Assoc Manager Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 5+ years of digital marketing experience, especially focusing on your hands-on execution of paid search and YouTube campaigns. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the role's requirements. Mention your analytical prowess and ability to drive optimization, as well as your collaborative style.
Showcase Relevant Experience: Provide examples of past projects where you successfully managed multiple campaigns simultaneously. Highlight any experience working with media agencies and your ability to influence best practices.
Demonstrate Cultural Fit: Research Mattel's company culture and values. In your application, reflect on how you embody their purpose-driven approach, collaboration, innovation, and performance-driven mindset.
How to prepare for a job interview at Mattel
✨Showcase Your Digital Marketing Experience
Be prepared to discuss your 5+ years of digital marketing experience in detail, especially your hands-on execution of paid search and YouTube campaigns. Highlight specific examples where you drove results and optimized performance.
✨Demonstrate Analytical Skills
Since analytical prowess is crucial for this role, come ready to discuss how you've used data to drive campaign optimizations. Be prepared to share insights from past campaigns and how they influenced your strategies.
✨Emphasize Collaboration and Communication
This position requires a collaborative style, so be sure to highlight your experience working with media agencies and cross-functional teams. Share examples of how you’ve successfully partnered with others to achieve common goals.
✨Exhibit Adaptability and Proactivity
The ability to handle change and manage multiple projects is key. Prepare to discuss situations where you had to adapt quickly and how you proactively drove results despite challenges.
