Sr Associate Digital Marketing

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team: The Mattel Creations DTC/Ecommerce team drives brand excellence and achieves revenue growth through our direct-to-consumer sites and partner channels across EMEA. We collaborate closely with cross-functional teams across Mattel, from demand planning to post-purchase engagement, ensuring a seamless consumer experience at every touchpoint. As a globally distributed team reporting into the U.S., we support the fastest-growing brand in the business, reaching new consumers every day.

The Opportunity: We are looking for a Senior Associate Digital Marketing within the Mattel Creations DTC/Ecommerce team. The position will report into the Senior Manager, DTC & Ecommerce. The candidate will focus on execution of our paid media campaigns (Paid Search, Paid Social etc) and Email Marketing for our DTC Brand Mattel Creations across the UK and Germany and potential further markets in 2026. The role includes:

• In-platform set-up of campaigns, their optimization and reporting back to the Ecommerce team.
• Paid social (Meta, TikTok), Paid Search (incl. PMAX, Demand Gen) campaign management in the UK and Germany + other new markets once launched.
• Managing Email marketing program including set up & reporting.
• Partnering with regional and global Ecommerce team to optimise performance and priorities.
• Providing creative insights to the global team.
• Tagging, UTMs & Pixel set ups where required.
• Google Analytics & Shopify campaign analysis.

Qualifications:

• 3+ years digital marketing experience, with at least 2 years hands-on execution of ecommerce paid search & paid social campaigns, ideally optimised towards Sales, Revenue and ROI.
• Hands-on experience of digital platforms e.g. Google Ads, Meta, TikTok.
• Email marketing knowledge, experience in sending out email marketing campaigns. ESP knowledge e.g. Klaviyo (preferred).
• Personalisation / AB testing experience within Media.
• Analytical prowess to drive optimization of live campaigns in-house and with agency partners.
• Highly self-motivated and proactive with an eye for detail.
• Ability to independently manage multiple projects simultaneously and proactively drive toward results.
• Collaborative style, with ability to challenge existing norms and status quo.
• Competent communicator.
• Positive attitude. Someone who creates and fosters a positive team culture.
• Adaptable/Flexible – able to handle change.
• Ability to Influence and drive best practices.

What We Offer:

• Competitive Base Salary.
• Annual Bonus Scheme.
• Private Healthcare & Dental schemes.
• Pension plan co-funding (up to 10.5% company contribution).
• 25 days of annual leave plus 8 public holidays.
• Paid sickness.
• A variety of employee perks and discounts.
• 4 days in office, 1 day WFH.
• Early finish on Fridays.

Additional Information: Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like to Work Here: We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviours:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are: Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Mattel is an Affinity Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.