Sitting within the EMEA Consumer Products organization, the team provides leadership and direction for the development and execution of Consumer Products strategy across Mattel's portfolio of brands. We grow our franchises by building strong partnerships with retailers, licensees and internal teams, and by translating brand and category priorities into compelling consumer-facing programs. The Retail Franchise Development team works closely with Category, Franchise, Commercial, Sales, Marketing, Creative, Product Development, Finance, Legal and market teams across EMEA. We are seeking a commercial, relationship-led Associate Manager to drive Retail Franchise Development within an assigned EMEA territory or market cluster. Reporting to the Senior Manager, Retail Franchise Development EMEA, this role will translate regional franchise and category priorities into locally relevant retailer stories, cross-category programs and consumer experiences that strengthen retailer relationships, increase distribution and accelerate growth. Develop and execute the Retail Franchise Development plan for the assigned territory, aligned with EMEA Franchise, Category and Commercial priorities. Translate the EMEA retailer segmentation, activation calendar and strategic frameworks into market-relevant plans based on local customer, consumer and competitive dynamics. Build clear annual priorities, territory account plans and performance measures for the assigned geography, with regular reporting to the Senior Manager, Retail Franchise Development EMEA. Identify whitespace opportunities across brands, categories, channels and retailers, converting insights into actionable growth proposals that strengthen franchise presence and improve retail execution. Support the identification and development of strategic Direct-to-Retail (DTR) opportunities aligned with EMEA Category and Commercial priorities. Identify new retail concepts, emerging business models and partnership opportunities that can accelerate franchise growth. Build and maintain a robust pipeline of future retail partnership opportunities. Develop long-term retailer growth strategies by combining Mattel brands, multiple product categories and licensing partners into compelling retail propositions. Develop channel-specific growth strategies aligned with retailer priorities, shopper behaviour and market dynamics. Leverage market, retail and consumer insights, together with competitive intelligence, to identify growth opportunities, influence EMEA Category, Franchise and Commercial strategies, and share best practices across the region. Retailer Partnerships additional language(s) relevant to the assigned territory are an advantage. Key Skills
Associate Manager, Retail Development employer: Mattel, Inc.
At Mattel, Inc. in Slough, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. As a Regional Media Execution & Coordination Specialist, you will have access to exceptional growth opportunities within a globally recognised brand, alongside competitive benefits that support your well-being and professional development. Join us to be part of a team that values innovation and empowers employees to make a meaningful impact in the world of play.
