Public Relations Undergraduate Industrial Placement in Slough

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team

To support and accelerate UK/EMEA PR functions for some of Mattel’s most exciting and well-known brands including Barbie, Hot Wheels, UNO, Thomas & Friends, and others in the UK & other key European markets including Germany, France, Spain, Italy, and Poland. This is a unique opportunity to gain hands‑on experience at a very high level across consumer, corporate, trade, and internal comms, working in a fast‑paced environment while being mentored and developed. This will suit a PR, English or Media undergraduate who has a desire to work in the public relations industry.

Responsibilities

• Shadow and support UK & EMEA PR team on day‑to‑day operations across consumer PR
• Assist in preparing toolkits and press assets for key brands
• Media monitoring (UK/EMEA) & creation of coverage reports and evaluations, learning about UK & European media
• Support on PR shoots, campaigns and events in the UK
• Learn how to craft PR stories and sell‑in to media, gaining valuable PR experience
• Work closely with European PR agencies across markets to set up meetings, manage admin and coordinate materials on brand comms
• Updating and creating EMEA & UK coverage decks
• Collate and analyze yearly PR figures for E5 Markets
• Support press office function by distributing press assets to all agencies
• Manage admin of department – process invoices generate PO’s & manage budget documents (Anaplan & team excel)
• Admin – Support for Sr. Director of Comms in admin (meetings, expense report etc.)
• Support key trade shows with co‑ordination, press office & on‑the‑ground support – Nuremberg & BLE
• Support in the production of materials such as videos and photos to aid internal comms
• Support management operations across UK & EMEA influencer programs & evaluations

Learning Opportunities

• Unrivaled access to one of the most exciting and dynamic companies in EMEA
• How to work with a US corporation and the different workstreams
• Knowledge working on high‑profile consumer brands at UK & European level across consumer and trade media
• Experience in event planning and coordination
• Insight into production and brand franchise process and timelines
• Mentoring and teaching of essential primary PR duties – ideation, strategy, copywriting, media relations, media landscape, evaluations

Social and Philanthropic Opportunities

Mattel Interns receive a unique opportunity to play an active role in the generation of event initiatives, with the other Mattel interns alongside the ‘Heart of Play’ social committee, to drive employee engagement and live the Mattel Brands, include the Halloween Party, Children’s Festive Party and other ad‑hoc events and activations. As well as assisting with the organisation and delivery of philanthropic activities as a member of Mattel’s charity events management team, “Our Committee”.

Role Requirements

• Currently studying an undergraduate degree with a placement year (Masters students will not be accepted)
• MUST have outstanding writing skills
• Capacity to summarise vast amounts of research information
• Digitally savvy
• Knowledge and genuine interest in the media/entertainment sector
• Excellent interpersonal and communication skills, both written and verbal
• Team Player
• Excellent attention to detail
• Excellent organisational skills with an ability to multi‑task under pressure
• Ability to be proactive
• Self‑starter and ability to work independently
• Live/willing to relocate within a commutable distance of the Slough office

What It’s Like To Work Here

We collaborate – Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

We innovate – At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

We execute – We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher‑Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.