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- Tasks: Manage licensing relationships and drive new business opportunities in the consumer products sector.
- Company: Join Mattel, a leading global toy and family entertainment company with an iconic brand portfolio.
- Benefits: Flexible work model, inclusive culture, and opportunities for personal and professional growth.
- Why this job: Be part of a creative team that inspires play and innovation in children's products.
- Qualifications: 5-7 years in consumer products or marketing, strong negotiation skills, and a collaborative mindset.
- Other info: Dynamic environment with a focus on teamwork and innovative thinking.
The predicted salary is between 36000 - 60000 £ per year.
CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team: Sitting within the EMEA Consumer Products Organisation, who are responsible for providing leadership and direction for the development and implementation of Consumer Products strategy across all Mattel Brands. This team is responsible for steering and achieving key brand, category and fiscal objectives by identifying and collaborating with Global, Regional, Multi Territory and Local licensees. We work in partnership across the business with the Global Consumer Products, Regional Franchise, Local Brand, Regional Marketing, and Regional Product Development teams, as well as with the Audit, Finance and Legal Divisions.
The Opportunity: You'll be joining the Consumer Products team in a UK-focused role, based at our Slough office and reporting directly to the UK Consumer Products Lead. In this position, you will manage day-to-day licensing business relationships across the UK, covering all Hardlines, FMCG, and Promotions partners, while delivering all aspects of partner management. You will be responsible for identifying, pitching, and negotiating new business opportunities, as well as coordinating daily communication with internal and external stakeholders. You will also work in close partnership with the Retail Development Lead to support the UK hardlines retail strategy, building relationships and developing programs with leading retailers.
What Your Impact Will Be:
- Licensee Management: Act as the internal point of contact for each licensee. Manage all existing licensing deals, including master toy agreements and other Hardlines, FMCG, and Promotions licensees. Conduct regular partner touchpoints, including bi-weekly 1:1 meetings, quarterly business reviews, bi-annual top-to-tops, and ongoing tracking of financial performance against forecasts and ambitious sales targets. Develop detailed Joint Business Plans (JBP) for each partner, including forecasts, budgets, stretch targets, retail and marketing calendars, and product line plans. Develop and manage comprehensive joint marketing plans per partner, ensuring licensee investment aligns with Mattel Consumer Products goals and that top items receive strong marketing support. Collaborate closely with Product Development, Creative, and Quality & Assurance teams to bring first-class products to market. Partner with Retail Development, Digital, PR, Regional Franchise, and Local Brand teams to develop joint business plans. Implement marketing and promotional strategies in collaboration with internal and external stakeholders.
- New Business: Prepare brand pitch materials and marketing presentations across Mattel's IP portfolio. Research, identify, and pitch new category opportunities and prospective licensees or promotional partners. Secure new licensing deals and negotiate renewals in line with sales targets and strategic objectives. Represent Mattel at trade fairs and category-specific industry events.
- Strategy: Deliver the Hardlines, FMCG, and Promotions country strategy in partnership with the UK Consumer Products Lead. Collaborate with the Retail Development Lead on the UK hardlines retail strategy and strengthen retailer relationships to ensure best-in-class Consumer Products programs. Analyse the market to identify SWOT insights, gaps, opportunities, and category priorities. Stay up to date with evolving trends, consumer behaviours, and competitive activity. Explore and recommend innovative approaches to drive business growth.
What We're Looking For:
- Experience: 5-7 years of experience in a consumer products, marketing, or sales role. Strong understanding of the licensing environment, with direct exposure to licensing processes. Hardlines knowledge, with experience in the toy industry preferred. Experience developing Joint Business Plans (JBPs). Exposure to managing financial plans, including forecasting and performance tracking.
- Skills & Education: Degree in Business, Marketing, or a related field, or equivalent professional experience. Proven sales negotiation skills and a strong commercial mindset. Solutions-oriented, with the ability to think creatively and identify incremental revenue opportunities. Strong influencing skills, with the ability to communicate messages persuasively and impactfully. Strong commercial acumen, with the competence to build, articulate, and present strategic plans. Excellent relationship-building skills, able to navigate internal and external stakeholders with ease. Collaborative team player with an ambitious, growth-focused mindset. Exceptional verbal and written communication skills, capable of delivering a compelling narrative.
Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture.
How We Work: We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviours: We collaborate, we innovate, and we execute.
Our Approach to Flexible Work: We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.
Who We Are: Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
Associate Manager Consumer Product in Slough employer: Mattel EMEA
Contact Detail:
Mattel EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Manager Consumer Product in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Mattel. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching Mattel's brands and recent projects. Show us you’re passionate about our products and have ideas on how to contribute to our innovative culture.
✨Tip Number 3
Practice your pitch! Be ready to discuss your experience and how it aligns with the Associate Manager role. We want to see your creativity and how you can bring fresh ideas to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, you’ll be part of our Talent Community, which means you’ll get updates on future opportunities.
We think you need these skills to ace Associate Manager Consumer Product in Slough
Some tips for your application 🫡
Show Your Creativity: Since creativity is our superpower, make sure your application reflects that! Use engaging language and showcase your innovative ideas. Don’t just list your experience; tell us how you’ve used your creativity in past roles.
Tailor Your Application: We want to see how you fit into our team! Customise your CV and cover letter to highlight relevant experiences that align with the Associate Manager Consumer Product role. Mention specific skills from the job description that you possess.
Be Clear and Concise: While we love a good story, keep your application clear and to the point. Use bullet points for easy reading and ensure your key achievements stand out. We appreciate straightforward communication!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, you’ll find all the details you need about the role and our company culture there.
How to prepare for a job interview at Mattel EMEA
✨Know Your Stuff
Before the interview, dive deep into Mattel's brands and products. Familiarise yourself with their latest innovations and how they resonate with consumers. This will not only show your enthusiasm but also help you discuss how your experience aligns with their goals.
✨Showcase Your Creativity
Since creativity is a core value at Mattel, come prepared with examples of how you've used creative thinking in past roles. Whether it's developing a marketing strategy or solving a problem, be ready to share specific instances where your creativity made a difference.
✨Build Relationships
Highlight your relationship-building skills during the interview. Discuss how you've successfully managed partnerships in the past, especially in licensing or consumer products. Emphasise your ability to collaborate with various teams and stakeholders to achieve common goals.
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your understanding of the role and the industry. Inquire about the challenges the Consumer Products team faces or how they measure success in their partnerships. This shows you're genuinely interested and engaged in the conversation.