At a Glance
- Tasks: Support PR campaigns and events, manage press materials, and coordinate with agencies across EMEA.
- Company: Join Mattel, a leading global toy and family entertainment company with a creative culture.
- Benefits: Competitive salary, bonus scheme, generous vacation days, and health insurance.
- Other info: Opportunity for career growth in a supportive and inclusive environment.
- Why this job: Be part of a dynamic team that values creativity and makes a real impact in the industry.
- Qualifications: 3+ years in PR or communications, strong project management skills, and excellent communication abilities.
The predicted salary is between 40500 - 49500 £ per year.
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team: We are the superstar communicators of our company. We look after the reputation and raise positive awareness and share of voice of Mattel in the UK and across EMEA as a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, while being culturally relevant in society to drive leadership, confidence and recognition across a wide spectrum of internal and external stakeholders.
The Opportunity: A once in a lifetime opportunity to join our in-house PR team in the UK as part of the wider EMEA comms group. Reporting to the PR Manager, we are looking for a self-motivated and well-organized PR Associate who is in their early years of developing their PR career who has experience working in PR agencies or a busy in-house press office, and ideally has some PR campaign management or PR account experience.
What Your Impact Will Be:
- Working directly with the PR Manager and PR Lead, supporting to execute first class integrated brand PR campaigns and events for UK market, with creative frameworks and concepts that can be used in the rest of the EMEA markets.
- Act as hub for creative, messaging, assets and materials for rest of EMEA driving best practise and efficiencies.
- Drive trade shows both in the UK and across EMEA.
- Coordinate network of PR agencies from coverage reports to vetting press and media lists.
- Administer EMEA press inbox with inbound requests distributing them accordingly to market agencies.
- Sign off press materials for franchise partners.
- Media sell in experience.
- Manage finance systems, raising PO’s and logging in finance systems.
What We’re Looking For:
- 3+ years of experience in Public Relations, Communications, or a related field preferred.
- Experience managing a press office and using media monitoring tools.
- Strong project management experience with the ability to manage multiple priorities.
- Proficiency in Excel; experience with financial systems is highly appreciated.
- Fluency in English is required; proficiency in an additional European language is preferred.
- Excellent communication and stakeholder management skills, with a collaborative approach and a commitment to fostering an environment that reflects Mattel's values.
What We Offer:
- Gross annual salary range of GBP 37,440 - GBP 44,460.
- Bonus scheme.
- Participation in Mattel Incentive Plan (MIP) with the target of 5% of base salary, payout is determined by company and individual performance results.
- Paid time off 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday!
- Cycle to work scheme.
- Employee assistance program.
- Access to Help@Hand (Unum), Modern Health, Headspace, and Maven.
- Contributory pension scheme.
- Private health insurance.
- Dental insurance.
PR Associate EMEA employer: Mattel EMEA
Mattel EMEA in the United Kingdom is an exceptional employer, offering a vibrant and inclusive work culture that values creativity and collaboration. Employees benefit from a comprehensive package that supports their well-being and professional growth, while the dynamic nature of the toy industry provides unique opportunities for innovation and impact. Join us to be part of a team that not only drives commercial success but also celebrates diversity and fosters a sense of belonging.
StudySmarter Expert Advice🤫
We think this is how you could land PR Associate EMEA
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Mattel EMEA. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Mattel EMEA, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Mattel EMEA inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Associate EMEA
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Mattel EMEA. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Mattel EMEA.
How to prepare for a job interview at Mattel EMEA
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
