Head of Marketing - Challenger CPG Brand

We’re launching a bold new challenger Oral Care brand with deep innovation and creative science at its core, we’re now looking for a Head of Marketing to help build and scale it.

This is a rare opportunity to shape a brand from the ground up, leading a small, exceptional team and collaborating with world-class partners to create one of the fastest-growing brands in the category.

This is a true founding-team role. You’ll turn breakthrough science into bold, culture-shaping storytelling. From bathroom shelves to TikTok feeds. You will define how the brand shows up, stands out, and scales fast.

With major Retail, eCommerce, and Amazon launches locked in for 2026, this is a once-in-a-career opportunity for a fearless, high-growth Head of Marketing ready to put their stamp on a brand that will change the category.

Your Mission

In the first 12 months

• Launch a bold, emotionally-led brand world that cuts through the category.
• Deliver a best-in‑class launch across retail, digital and professional channels.
• Build a marketing engine that drives awareness, consideration and trial – creating real traction and brand love.
• Grow an engaged community of advocates to fuel social proof and authentic storytelling.
• Establish a credible professional network and clinical board to support long‑term growth.

In the first 24 months

• Cement the brand as the most trusted and talked‑about new entrant in UK oral care.
• Position it beyond functional oral care – into wellness and lifestyle.
• Drive strong retail growth and market share, with a scalable marketing system built for global expansion.

Ongoing

• Lead and inspire a lean, high‑performing marketing team across brand, creative, social and community.
• Partner closely with Ecommerce and Sales to ensure seamless execution across channels.
• Work with the CEO and agency partners to build a brand that’s modern, credible and culturally relevant.

What You’ll Deliver

Brand Strategy & Creative Direction

• Evolve and protect the brand identity with agency partners – keeping it distinctive and desirable.
• Translate strategy into breakthrough creative across campaigns, storytelling and partnerships.
• Lead the full agency ecosystem to deliver brave, commercially smart work at pace.

Professional Advocacy

• Build education and advocacy programmes with dentists, hygienists and key opinion leaders.
• Deliver sampling, education and CPD initiatives that drive trust and recommendation.
• Turn professional endorsement into consumer love and purchase intent.

Retail & Trade Marketing

• Lead retail and trade strategy across major UK retailers.
• Deliver activations that drive sell‑through while building brand equity.
• Balance creative storytelling with commercial sharpness.

Consumer & Community Marketing

• Build buzz through social, influencer, PR and content that fuels discovery.
• Grow a community of advocates through reviews, sharing and word of mouth.
• Partner with creators who translate science into culture.
• Build and lead a lean, high‑performing team with a challenger mindset.
• Create systems that enable fast, focused, high‑quality work.
• Be a key voice within the leadership team.

What You’ll Receive

• Founding‑team autonomy with real strategic influence.
• Creative freedom to build a category‑breaking brand with top partners.
• Direct collaboration with the CEO and Co-Founder to drive growth.
• The chance to redefine what “clinical” and “cool” can look like.
• A people‑first, B Corp business with an excellent benefits package.

Who You Are

• 8–12 years’ experience in brand marketing within a fast‑growing challenger brand scaling in physical retail as well as digital channels – Grocers, Health and Beauty chains, Shopify, Amazon and TTS
• Significant experience in CPG/ FMCG in categories such as Food, Drink, Beauty, Health, Wellness, Home Care etc.
• Digital first mindset – proficient at delivering multi‑platform campaigns with a strong focus on performance metrics and ROI tracking.
• You know how to scale – from retail shelves to digital feeds – balancing creativity and commerciality.
• You’ve built bold ideas with limited resources and know how to make every penny perform.
• You blend cultural instinct with analytical thinking – equal parts creative and data‑led.
• You understand the power of expert advocacy and love working with professionals to build credibility.
• Above all, you’re a builder: ambitious, curious, and excited to create something people believe in.

Why Join Us

At Matrix, we love amazing people – and we love to reward our teams for their hard work. Our office always has something going on, from puppy yoga and bingo nights to bake‑offs and wellness sessions. Here’s a snapshot of what you can expect:

• Unlimited Holiday
• Flexible Working
• Private Medical Insurance
• Team Events & Socials
• Free Breakfasts
• Annual Discretionary Bonus

If this role excites you but you don’t meet every requirement, we’d still love to hear from you. We’re looking for amazing people, not superheroes.

Join us and Create Amazing together!

Location: Based in London at our Tottenham Court Road HQ. Hybrid working with a minimum of 2 days per week in‑office.

At Matrix, we believe our differences make us stronger. We are proud to be an equal opportunities employer and are committed to creating an inclusive environment where everyone feels valued, supported, and able to thrive. We welcome applications from all individuals regardless of age, gender, race, religion, sexual orientation, disability, or background.