At a Glance
- Tasks: Lead user acquisition campaigns for Tinder across Europe, driving growth and brand resonance.
- Company: Join Match Group, a global leader in dating products like Tinder and Hinge.
- Benefits: Enjoy premium healthcare, flexible work-life balance, and access to e-learning opportunities.
- Other info: Dynamic team culture with regular social events and opportunities for career growth.
- Why this job: Make an impact on millions while collaborating with diverse teams worldwide.
- Qualifications: 6+ years in digital marketing with strong app experience and analytical skills.
The predicted salary is between 60750 - 74250 £ per year.
Know where you belong! Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire. When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our office 3 days/week.
Our team is part of the global Paid Media & Growth team that operates globally. London team architects, develops, and expands growth across the EMEA markets, committed to helping every single person discover a connection that aligns with their unique lifestyle and journey. Additionally, we fuel global growth for diverse Match Group brands - including Meetic/ Match, Ourtime, Tinder, Hinge, OkCupid, The League, Plenty Of Fish, and Salams - broadening our reach and impact around the world.
In this role, you will lead and execute high-impact user acquisition campaigns for Tinder across main European markets, driving scale, revenue growth, and brand resonance.
- Own and drive user acquisition: build scalable (multi-million €€€), performance-focused UA strategies that are optimized across platforms (display, social media, search, affiliation) & audiences to drive sustainable revenue growth.
- Performance reporting & insights: deliver timely, actionable reporting and insights on performance on a regular basis.
- Develop creative test strategies: collaborate with the design team, provide strategic context and insight for creative idea generation; share campaign results for creative optimisation.
- Champion channel innovation: manage relationships with online marketing partners, run test campaigns for additional scale, stay ahead of digital trends and channel innovations.
You bring 6+ years of digital marketing experience & user acquisition across major platforms. You have solid app experience, including hands-on expertise with Mobile Measurement Partners (MMPs such as Adjust, AppsFlyer) and a strong command of mobile-specific campaign tracking and attribution. You have hands-on experience with key campaign tools, from creative testing and tracking software to TikTok Ads Manager, Google Ads, Meta Business Manager, Snapchat, and affiliate networks. You have a full funnel/ marketing lifecycle experience. You’re genuinely passionate about media and media planning, with a deep curiosity for what drives performance. You’re analytically sharp - confident with numbers, proficient in Excel and Slides, and capable of translating data into actionable insights and clear next steps. You’re autonomous, reliable, and transparent in your communication - and flexible enough to adapt as business needs evolve. You speak fluent English and thrive in an international, fast-paced environment.
You’ll report directly to the Senior Media Director (Paris lead) and join a dynamic, growth-minded team that’s passionate about learning, evolving, and pushing boundaries every day. There will be 2 direct reports: Online Manager & Online Executive to manage & grow in their career. We operate in a truly international environment, collaborating closely with our colleagues (Paid Media & Growth team) in the U.S. (implying meetings with different time zones) and Tinder team in London. This role includes monthly trips to Paris to collaborate in person with the Tinder EMEA team. We value innovation, data-driven thinking, and operational excellence - and we’re looking for someone who’s eager to excel.
A first 30-45 min Zoom conversation with the recruiter, a 60 min onsite or virtual meeting with Nonna, the hiring manager (Sr. Director Media & Measurement Europe), an onsite live case study with Nonna and one Team Lead (Florent or Yanjun), a 30 min Zoom interview with Stephanie Wang (Head of Media & Growth), a 30 min Zoom interview with Henry Penny (Director, Paid Media), and a final 30 min Zoom interview with Céline (HR Business Partner).
Why Match Group?
- Work on products that impact millions, collaborating with global and diverse teams, shaping relationships and connections worldwide.
- Access premium healthcare, mental health support, and emergency leaves.
- Benefit from a healthy work-life balance in a flexible and welcoming environment.
- Enjoy a modern office, close to transport and amenities.
- Access lunch vouchers and a discounted ClassPass subscription.
- Grow through e-learning, conferences, knowledge-sharing sessions, continuous learning programs, and global career opportunities.
- Join regular social events like breakfasts, lunches, and apéros.
- Use our products for free.
Match Group is an equal opportunity employer and we value the rich dynamics that diversity brings to our group. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.
Senior Traffic Manager employer: Matchgroup
At Match Group, we pride ourselves on being an exceptional employer that fosters a culture of collaboration and innovation. Our London office is a vibrant hub where you can work alongside passionate professionals dedicated to creating meaningful connections through our diverse portfolio of dating products. With access to premium healthcare, flexible working arrangements, and ample opportunities for personal and professional growth, you'll thrive in an environment that values your contributions and encourages continuous learning.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Traffic Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Matchgroup and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Matchgroup are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Matchgroup on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Matchgroup. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Traffic Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Matchgroup. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Matchgroup:Show us that you’ve done your homework! In your application, briefly mention what you admire about Matchgroup’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Matchgroup
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Matchgroup will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Matchgroup, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
