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- Tasks: Ensure marketing data is clean and actionable, enabling targeted campaigns.
- Company: Join a leading global FinTech SaaS vendor with a strong reputation.
- Benefits: Competitive salary, benefits, and opportunities for professional growth.
- Other info: Dynamic team culture with a focus on innovation and career development.
- Why this job: Be part of a scaling business with huge growth potential in EMEA.
- Qualifications: 3-5 years experience with HubSpot and Salesforce, plus advanced Excel skills.
The predicted salary is between 50000 - 60000 £ per year.
Package: Basic £50,000-60,000 + benefits
Industry: FinTech SaaS – Mid-Market & Enterprise
Why: Huge growth potential in EMEA and a scaling business
Are you an experienced HubSpot and Salesforce user? Do you have an understanding of B2B demand generation, ABM, and ICP frameworks? Do you want to join a scaling VC backed FinTech business?
Our client is a leading Global FinTech SaaS vendor, PE backed, with a reputation for industry leading solutions. Already a market leader in the US, you will be joining as they continue to scale their EMEA operation following significant recent investment. You will be joining a business of over 1000 people globally, where people have excellent longevity and working culture. Their FinTech solutions are there to support the lending process so mainly aimed at companies within financial services such as banks, asset finance providers, automotive lenders and equipment finance providers. Their customers rely on them to help protect and scale their financial organisations by streamlining processes through technology.
The Demand Generation team is evolving into a core growth engine for the business, accountable for generating high-quality demand and measurable pipeline impact. Leveraging technology such as Salesforce, HubSpot, and LinkedIn Sales Navigator. In this role you will be responsible for ensuring that marketing and demand generation efforts are powered by clean, reliable, and actionable data. This role sits at the intersection of CRM hygiene, audience segmentation, enrichment, and performance reporting, enabling Demand Generation to execute targeted, scalable, and measurable campaigns. This is a hands-on role for someone who lives in HubSpot and Salesforce, enjoys fixing broken data, and understands how segmentation, attribution, and lifecycle stages directly impact pipeline and revenue.
Role and Responsibilities
- Own the quality and integrity of marketing and sales data across HubSpot and Salesforce.
- Audit, clean, and maintain CRM data across HubSpot and Salesforce.
- Build automated workflows for ongoing data hygiene and validation.
- Enable precise targeting for campaigns, nurture, and ABM programs.
- Build and maintain dynamic and static segmentation logic for campaigns and workflows.
- Develop ICP-and persona-based segmentation across leads, contacts, accounts, and opportunities.
- Manage enrichment tools (e.g., ZoomInfo, LinkedIn Sales Navigator, HubSpot/Clearbit).
- Translate data into insights that guide demand strategy and investment (ROI).
- Build dashboards and reports in HubSpot and Salesforce.
- Support marketing KPIs including Partner with Marketing Ops and Demand Gen to align systems with campaign needs.
- Optimize lead routing, scoring models, and lifecycle stages.
Required Skills & Experience
- 3-5 years experience with HubSpot and Salesforce (admin or power-user level).
- Advanced Excel skills.
- Experience with CRM data hygiene, enrichment, and segmentation.
- Familiarity with enrichment and intent tools (ZoomInfo, 6sense, HubSpot/Clearbit, Apollo, etc.).
- Understanding of B2B demand generation, ABM, and ICP frameworks.
- Experience building dashboards and reports for marketing performance.
Marketing Operations Specialist employer: Matched
Contact Detail:
Matched Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the FinTech space on LinkedIn, especially those who work at companies you're interested in. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your experience with HubSpot and Salesforce. Include case studies or examples of how you've improved data hygiene or campaign performance.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of B2B demand generation and ABM frameworks. Be ready to discuss how you can leverage data to drive marketing strategies and improve ROI.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are proactive and take the time to engage with us directly. It shows you're serious about joining our team!
We think you need these skills to ace Marketing Operations Specialist
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with HubSpot and Salesforce in your application. We want to see how you've used these tools to drive results, so don’t hold back on the details!
Tailor Your Application: Take a moment to customise your CV and cover letter for this role. Mention specific experiences that relate to B2B demand generation and data hygiene, as it shows us you’re genuinely interested in the position.
Be Data-Driven: Since this role is all about data integrity and insights, include examples of how you've used data to inform marketing strategies. We love seeing candidates who can translate numbers into actionable insights!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Matched
✨Know Your Tools Inside Out
Make sure you’re well-versed in HubSpot and Salesforce. Brush up on your admin skills and be ready to discuss how you've used these platforms to improve data hygiene and segmentation in past roles. Being able to share specific examples will show that you’re not just familiar with the tools, but that you can leverage them effectively.
✨Understand Demand Generation Fundamentals
Familiarise yourself with B2B demand generation, ABM, and ICP frameworks. Be prepared to discuss how these concepts apply to the role and how you’ve implemented them in previous positions. This will demonstrate your strategic thinking and ability to contribute to the team’s goals.
✨Showcase Your Analytical Skills
Since this role involves translating data into insights, be ready to talk about your experience with data analysis. Bring examples of dashboards or reports you’ve built in the past, and explain how they impacted marketing performance. This will highlight your analytical mindset and attention to detail.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about the company’s growth strategy in EMEA or how they measure the success of their demand generation efforts. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.