At a Glance
- Tasks: Lead marketing strategy and collaborate with an agency to drive growth.
- Company: Join a successful IT Consultancy with over 20 years of experience.
- Benefits: Enjoy a hybrid work model and the chance to shape marketing strategies.
- Other info: Opportunity to present strategies to senior leadership and make a real impact.
- Why this job: Be part of a transformative journey in a dynamic, growth-focused environment.
- Qualifications: 3+ years in B2B marketing, ideally in tech or MSP sectors.
The predicted salary is between 36000 - 60000 Β£ per year.
Marketing Manager
Location: Hybrid β Manchester city centre or Daresbury office
Why: Growing IT Consultancy / MSP
- Do you have 3+ years\β of B2B marketing experience?
- Have you worked with an outsourced marketing agency or vendors?
The company are an IT Consultancy / MSP who have over 20 years success of strong partnerships. They are in a growth and transition phase, moving from product-led to services-led growth. They aim to help businesses transform IT from a headache to a competitive advantage.
You will lead the development and execution of the marketing strategy in collaboration with an outsourced marketing agency. This is a critical position as they scale business and support ambitious targets. This is a great opportunity to shape how a successful MSP transforms its marketing approach and accelerates growth through strategic partnership.
Marketing Manager β Responsibilities
- Partner with outsourced marketing agency to develop data-driven plans aligned with business objectives. Monitor deliverables and timelines
- Lead quarterly strategy sessions and monthly performance reviews; present marketing strategies and ROI to senior leadership team
- Translate business goals into actionable marketing initiatives
- Oversee development of integrated campaigns across digital, content, and event marketing channels
- Coordinate campaign execution across multiple touchpoints and channels
- Work closely with sales team to ensure marketing qualified leads convert effectively
Marketing Manager β Requirements
- 3+ years\β in B2B marketing roles with demonstrated strategic planning experience
- Proven track record managing external agencies or vendor relationships
- Ideal experience in B2B technology or software marketing, preferably MSP or IT services sector
- Strong project management skills with ability to coordinate multiple stakeholders
- Digital marketing expertise across multiple channels (LinkedIn, email, content, events)
- Analytical and reporting capabilities to measure campaign effectiveness
- Excellent written and verbal communication skills for executive-level presentations
- Driving licence and vehicle
For more information please contact Katie at Matched.
Marketing Manager / Marketing Executive
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Marketing Manager employer: Matched
Contact Detail:
Matched Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Marketing Manager
β¨Tip Number 1
Network with professionals in the IT consultancy and MSP sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends, which can give you an edge in interviews.
β¨Tip Number 2
Familiarise yourself with the company's current marketing strategies and campaigns. Understanding their approach will allow you to discuss how you can contribute to their transition from product-led to services-led growth during your conversations.
β¨Tip Number 3
Prepare to showcase your experience with managing external agencies. Be ready to discuss specific examples of how you've successfully collaborated with vendors to achieve marketing goals, as this is a key requirement for the role.
β¨Tip Number 4
Brush up on your analytical skills. Be prepared to talk about how you've measured campaign effectiveness in previous roles, as demonstrating your ability to analyse data will be crucial for this position.
We think you need these skills to ace Marketing Manager
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights your 3+ years of B2B marketing experience, especially any work with outsourced agencies. Use specific examples that demonstrate your strategic planning and project management skills.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company's transition to services-led growth. Mention how your background in B2B technology or software marketing aligns with their goals.
Showcase Relevant Achievements: Include quantifiable achievements in your application, such as successful campaigns you've led or metrics that demonstrate your impact on previous employers. This will help illustrate your ability to drive results.
Prepare for Interviews: If invited for an interview, be ready to discuss your experience with digital marketing channels and how youβve collaborated with sales teams to convert leads. Prepare examples that showcase your analytical skills and ability to present to senior leadership.
How to prepare for a job interview at Matched
β¨Showcase Your B2B Marketing Experience
Make sure to highlight your 3+ years of B2B marketing experience during the interview. Be prepared to discuss specific campaigns you've led and how they contributed to business objectives, especially in the IT or MSP sector.
β¨Demonstrate Agency Collaboration Skills
Since this role involves working closely with an outsourced marketing agency, share examples of how you've successfully partnered with external vendors in the past. Discuss how you managed timelines and deliverables to achieve strategic goals.
β¨Prepare for Strategy Discussions
As you'll be leading quarterly strategy sessions, practice presenting your marketing strategies and ROI metrics. Be ready to explain how you translate business goals into actionable marketing initiatives that drive results.
β¨Highlight Your Digital Marketing Expertise
Given the emphasis on digital channels, come prepared to discuss your experience with various platforms like LinkedIn, email, and content marketing. Share insights on how you've measured campaign effectiveness and adjusted strategies based on analytics.