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- Tasks: Manage and optimise marketing data using HubSpot and Salesforce for impactful campaigns.
- Company: Join a leading VC-backed FinTech SaaS company with a global presence.
- Benefits: Competitive salary, benefits package, and opportunities for professional growth.
- Other info: Dynamic team environment focused on innovation and career development.
- Why this job: Be part of a scaling business with huge growth potential in the EMEA market.
- Qualifications: 3-5 years experience with HubSpot and Salesforce; strong data management skills.
The predicted salary is between 50000 - 60000 £ per year.
Package: Basic £50,000-60,000 + benefits
Industry: FinTech SaaS – Mid-Market & Enterprise
Why: Huge growth potential in EMEA and a scaling business
Are you an experienced HubSpot and Salesforce user? Do you have an understanding of B2B demand generation, ABM, and ICP frameworks? Do you want to join a scaling VC backed FinTech business?
Our client is a leading Global FinTech SaaS vendor, PE backed, with a reputation for industry leading solutions. Already a market leader in the US, you will be joining as they continue to scale their EMEA operation following significant recent investment. You will be joining a business of over 1000 people globally, where people have excellent longevity and working culture.
Their FinTech solutions are there to support the lending process, mainly aimed at companies within financial services such as banks, asset finance providers, automotive lenders, and equipment finance providers. Their customers rely on them to help protect and scale their financial organisations by streamlining processes through technology.
The Demand Generation team is evolving into a core growth engine for the business, accountable for generating high-quality demand and measurable pipeline impact. Leveraging technology such as Salesforce, HubSpot, and LinkedIn Sales Navigator, you will be responsible for ensuring that marketing and demand generation efforts are powered by clean, reliable, and actionable data.
This role sits at the intersection of CRM hygiene, audience segmentation, enrichment, and performance reporting, enabling Demand Generation to execute targeted, scalable, and measurable campaigns. This is a hands-on role for someone who lives in HubSpot and Salesforce, enjoys fixing broken data, and understands how segmentation, attribution, and lifecycle stages directly impact pipeline and revenue.
Role and Responsibilities
- Own the quality and integrity of marketing and sales data across HubSpot and Salesforce.
- Audit, clean, and maintain CRM data across HubSpot and Salesforce.
- Build automated workflows for ongoing data hygiene and validation.
- Enable precise targeting for campaigns, nurture, and ABM programs.
- Build and maintain dynamic and static segmentation logic for campaigns and workflows.
- Develop ICP-and persona-based segmentation across leads, contacts, accounts, and opportunities.
- Manage enrichment tools (e.g., ZoomInfo, LinkedIn Sales Navigator, HubSpot/Clearbit).
- Translate data into insights that guide demand strategy and investment (ROI).
- Build dashboards and reports in HubSpot and Salesforce.
- Support marketing KPIs including partner with Marketing Ops and Demand Gen to align systems with campaign needs.
- Optimize lead routing, scoring models, and lifecycle stages.
Required Skills & Experience
- 3-5 years experience with HubSpot and Salesforce (admin or power-user level).
- Advanced Excel skills.
- Experience with CRM data hygiene, enrichment, and segmentation.
- Familiarity with enrichment and intent tools (ZoomInfo, 6sense, HubSpot/Clearbit, Apollo, etc.).
- Understanding of B2B demand generation, ABM, and ICP frameworks.
- Experience building dashboards and reports for marketing performance.
Marketing Operations Specialist in London employer: Matched
Contact Detail:
Matched Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the FinTech space, especially those who work with HubSpot and Salesforce. Attend industry events or webinars to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your experience with B2B demand generation and CRM data management. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of ABM and ICP frameworks. Be ready to discuss how you've used these strategies in past roles and how they can benefit the company you're applying to.
✨Tip Number 4
Don't forget to apply through our website! We have loads of resources to help you land that Marketing Operations Specialist role. Plus, it shows you're serious about joining our team!
We think you need these skills to ace Marketing Operations Specialist in London
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with HubSpot and Salesforce in your application. We want to see how you've used these tools to drive results, so don’t hold back on the details!
Tailor Your Application: Take a moment to customise your CV and cover letter for this role. Mention specific experiences that relate to B2B demand generation and data hygiene, as it shows us you understand what we’re looking for.
Be Data-Driven: Since this role is all about data integrity and insights, include examples of how you've used data to inform marketing strategies. We love seeing candidates who can translate numbers into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Matched
✨Know Your Tools Inside Out
Make sure you’re well-versed in HubSpot and Salesforce. Brush up on your admin skills and be ready to discuss how you've used these platforms to improve data hygiene and segmentation in past roles. Being able to share specific examples will show that you’re not just familiar with the tools, but that you can leverage them effectively.
✨Understand Demand Generation Fundamentals
Familiarise yourself with B2B demand generation, ABM, and ICP frameworks. Be prepared to explain how these concepts apply to the role and how you’ve implemented them in previous positions. This will demonstrate your strategic thinking and ability to contribute to the team’s goals.
✨Showcase Your Data Skills
Since this role involves a lot of data management, be ready to discuss your experience with CRM data hygiene, enrichment, and segmentation. Bring examples of how you’ve cleaned and maintained data in the past, and how it positively impacted marketing campaigns. This will highlight your attention to detail and analytical skills.
✨Prepare Questions That Matter
Think of insightful questions to ask about the company’s growth strategy and how the Demand Generation team fits into that vision. This shows your genuine interest in the role and helps you assess if the company culture aligns with your values. Plus, it gives you a chance to engage with the interviewers on a deeper level.