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- Tasks: Lead growth marketing strategies and drive demand generation for a leading FinTech company.
- Company: Join a disruptive FinTech organisation with a strong reputation in the industry.
- Benefits: Competitive salary, fully remote work, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on strategic thinking and data-driven decisions.
- Why this job: Make a real impact on business growth while working with innovative marketing strategies.
- Qualifications: 5-8 years of growth marketing experience in B2B SaaS, especially in FinTech or professional services.
The predicted salary is between 75000 - 85000 £ per year.
A leading FinTech organisation with a reputation for being the disrupter in the industry is looking for a Senior Growth Marketing Lead to own and drive the full growth marketing function across their solution portfolio. They sell mainly into professional services clients such as accountancy and tax.
This role brings a fantastic opportunity to make a real impression on the growth of the business, taking full ownership for the demand generation activities that will help them scale to their next goal.
You will report to the Head of Marketing and be the engine behind demand generation, paid media, SEO, email and CRM strategy, with a clear commercial goal. Ideally, you will have experience working for a scaling PE backed SaaS organisation with a number of years experience in Growth Marketing.
- Own the full funnel from top-of-funnel awareness through to MQL, SQL and closed revenue.
- Work closely with the SDR and AM teams to align marketing activity with sales motion and ensure lead quality.
- Manage agency relationships and hold external partners accountable to performance.
- Build and optimise landing pages, conversion flows and A/B testing programmes.
- Report on paid performance against pipeline contribution.
- Develop and execute an SEO strategy that drives organic growth.
- Commission and brief content that serves both search intent and sales enablement needs.
- Identify content gaps across the buyer journey and fill them with assets that convert.
Requirements:
- 5 to 8 years of growth marketing experience in a B2B SaaS environment.
- Proven track record of building pipeline and contributing directly to revenue.
- A genuine understanding of SEO, both technical and content-led.
- Commercial mindset, thinking in pipeline and revenue not just campaign metrics.
- Experience in UK accountancy, fintech or professional services software.
- Experience working with or managing external growth marketing agencies.
- Strategic thinking with the ability to translate business objectives into executable marketing plans.
- Strong analytical skills and comfort with data, attribution and performance reporting.
- Collaborative and communicative, able to work effectively across sales, product and marketing.
Digital Marketing Executive - Fully remote in England employer: Matched
Contact Detail:
Matched Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive - Fully remote in England
✨Tip Number 1
Network like a pro! Reach out to people in the FinTech and SaaS space on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to ask for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your growth marketing projects, especially those that drove real results. This is your chance to demonstrate your expertise in SEO, paid media, and conversion optimisation.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the company and its competitors. Be ready to discuss how you can contribute to their growth marketing strategy and align with their sales motion. Tailor your answers to reflect their needs!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job in growth marketing!
We think you need these skills to ace Digital Marketing Executive - Fully remote in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in growth marketing, especially in B2B SaaS or FinTech. We want to see how you've driven demand generation and contributed to revenue in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our needs. Don't forget to mention any specific achievements that demonstrate your expertise in SEO and paid media.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used analytics to optimise marketing strategies. This could be anything from A/B testing results to performance reporting that led to increased pipeline contribution.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Matched
✨Know Your FinTech Stuff
Make sure you brush up on the latest trends in the FinTech industry, especially around SaaS and professional services. Being able to discuss recent developments or challenges in the sector will show that you're not just a marketer, but someone who understands the landscape.
✨Showcase Your Growth Marketing Experience
Prepare specific examples of how you've driven growth in previous roles. Be ready to discuss your experience with demand generation, paid media, and SEO strategies. Highlight any successful campaigns you've led and the impact they had on revenue.
✨Align with Sales and Marketing
Since this role involves working closely with sales teams, think about how you can demonstrate your collaborative skills. Prepare to discuss how you've previously aligned marketing activities with sales motions to ensure lead quality and conversion.
✨Data is Your Best Friend
Be prepared to talk numbers! Familiarise yourself with key performance metrics and be ready to explain how you've used data to inform your marketing strategies. Showing that you can analyse performance and adjust tactics accordingly will set you apart.